last data update: 2011/10/21, 01:51

Website loading time

during the test: 1.03 s

cable connection (average): 1.23 s

DSL connection (average): 1.42 s

modem (average): 11.85 s

HTTP headers

Information about DNS servers

whatstheidea.comA97.74.183.89IN3600
whatstheidea.comMX0smtp.secureserver.netIN3600
whatstheidea.comMX10mailstore1.secureserver.netIN3600
whatstheidea.comSOAns25.domaincontrol.comdns.jomax.net200908230028800 7200 604800 86400 IN 43200
whatstheidea.comNSns26.domaincontrol.comIN3600
whatstheidea.comNSns25.domaincontrol.comIN3600

Received from the first DNS server

Request to the server "whatstheidea.com"
You used the following DNS server:
DNS Name: ns26.domaincontrol.com
DNS Server Address: 208.109.255.13#53
DNS server aliases:

HEADER opcode: REQUEST, status: NOERROR, id: 47078
flag: qr aa REQUEST: 1, ANSWER: 6, AUTHORITY: 0, ADDITIONAL: 0

REQUEST SECTION:
whatstheidea.com. IN ANY

ANSWER SECTION:
whatstheidea.com. 86400 IN SOA ns25.domaincontrol.com. dns.jomax.net. 2009082300 28800 7200 604800 86400
whatstheidea.com. 3600 IN MX 0 smtp.secureserver.net.
whatstheidea.com. 3600 IN A 97.74.183.89
whatstheidea.com. 3600 IN NS ns25.domaincontrol.com.
whatstheidea.com. 3600 IN NS ns26.domaincontrol.com.
whatstheidea.com. 3600 IN MX 10 mailstore1.secureserver.net.

Received 234 bytes from address 208.109.255.13#53 in 13 ms

Received from the second DNS server

Request to the server "whatstheidea.com"
You used the following DNS server:
DNS Name: ns25.domaincontrol.com
DNS Server Address: 216.69.185.13#53
DNS server aliases:

HEADER opcode: REQUEST, status: NOERROR, id: 57111
flag: qr aa REQUEST: 1, ANSWER: 6, AUTHORITY: 0, ADDITIONAL: 0

REQUEST SECTION:
whatstheidea.com. IN ANY

ANSWER SECTION:
whatstheidea.com. 86400 IN SOA ns25.domaincontrol.com. dns.jomax.net. 2009082300 28800 7200 604800 86400
whatstheidea.com. 3600 IN A 97.74.183.89
whatstheidea.com. 3600 IN NS ns25.domaincontrol.com.
whatstheidea.com. 3600 IN NS ns26.domaincontrol.com.
whatstheidea.com. 3600 IN MX 0 smtp.secureserver.net.
whatstheidea.com. 3600 IN MX 10 mailstore1.secureserver.net.

Received 234 bytes from address 216.69.185.13#53 in 13 ms

Subdomains (the first 50)

Typos (misspells)

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Location

IP: 97.74.183.89

continent: NA, country: United States (USA), city: Scottsdale

Website value

rank in the traffic statistics:

There is not enough data to estimate website value.

Basic information

website build using CSS

code weight: 75.76 KB

text per all code ratio: 31 %

title: Marketing Mythos by Steve Poppe · Campaigns come and go…a powerful brand strategy is indelible.

description: Campaigns come and go…a powerful brand strategy is indelible.

keywords:

encoding: UTF-8

language: en-US

Website code analysis

one word phrases repeated minimum three times

two word phrases repeated minimum three times

three word phrases repeated minimum three times

B tags

U tags

I tags

images

file namealternative text
Header image

headers

H1

Marketing Mythos by Steve Poppe

H2

The Thing About Twitter.

Advertising and the commodity slurry.

Eat Carbon. (Not really.)

Leadership. Digital and otherwise.

Pepsi. Playgrounds or flavor?

Margaret Mead and Marketing.

Branding. Business strategy in poetry.

Realtime vs. Real time.

RIP Steve Jobs.

Branding Planning is Reputation Building.

H3

The Thing About Twitter.

Advertising and the commodity slurry.

Eat Carbon. (Not really.)

Leadership. Digital and otherwise.

Pepsi. Playgrounds or flavor?

Margaret Mead and Marketing.

Branding. Business strategy in poetry.

Realtime vs. Real time.

RIP Steve Jobs.

Branding Planning is Reputation Building.

H4

Amazon, the next big bank?

Underdog Billionaire.

Loyalty Marketing.

Can save lives but not an idea.

Leo’s Brilliant, Mistimed, Cloudy Future.

Twitch Point vs. Engagement Planning

Zeros for Customer Care.

H5

H6

internal links

addressanchor text
Home
The Company.
Testimonials
Subscribe to feed
The Thing About Twitter.
Marketing
0 Comments
bigeye tuna
bp oil spill
facebook
fotchbook
hashtag
NYC seafood wholesale
shrimp prices
social media
the thing about twitter
twitter
whats the idea
whatstheidea
Advertising and the commodity slurry.
Advertising
Brand Strategy
0 Comments
Advertising agency
bbdo
campaigns come and go
commodity
commodity slurry
luxury goods ad agencies
Ogilvy
whats the idea
whatstheidea
Eat Carbon. (Not really.)
Green tech marketing
0 Comments
blog action day
Carlota perez
Fossil fuel
fred Wilson
healthy eating
keliner perkins
president Obama
whats the idea
whatstheidea
Leadership. Digital and otherwise.
Digital Marketing
Leadership
0 Comments
body wash campaign
digital leadership
facebook
google api
marketing
Media socialists
people magazine
social media leadership
whats the idea
whatstheidea
Pepsi. Playgrounds or flavor?
Beverage marketing
0 Comments
coke
energy drinks
frito-lay
indra nooya
metlife stadium
pepsi
pepsi refresh
the snoop
whats the idea
whatstheidea
What’s the idea?
Margaret Mead and Marketing.
Brand Planning
Marketing
0 Comments
American anthropological association
anthropology
Brand Planning
claim and proof
Margaret mead
marketing
Rollins college
whats the idea
whatstheidea
Branding. Business strategy in poetry.
Brand Planning
0 Comments
ad campaign
boil down
brand planner
brand planning process
Brand planning. Ceos
business strategy in poetry
c-level
cfos
cmos
microsoft
onenote
whats the idea
whatstheidea
Realtime vs. Real time.
Brand Planning
0 Comments
apple
BMW
brand plan
branding
coke
geolocation marketing
real time marketing
Realtime
the new york times
whats the idea
whatstheidea
RIP Steve Jobs.
Marketing
0 Comments
ipad
market research
steve jobs quotes
Steve Jobs. New York Times obituary
Wayne gretzky
whats the idea
whatstheidea
Branding Planning is Reputation Building.
Brand Planning
0 Comments
Brand architecture
Brand Planning
reputation
Reputation builder
reputation4
whats the idea
whatstheidea
Account Planning
Advertising
automobile marketing
Behavioral targeting
Beverage marketing
Brand Design
Brand Management
Brand Planning
Brand Strategy
Communications
Communications Planning
Content Marketing
Customer care
Design
Digital Marketing
Digital Measurement
Digital media
Digital promotion
Digital Publishing
Digital Strategy
Engagement
engagement planning
Facebook Marketing
Fast Food Marketing
Fast Twitch Media
Featured Articles
Google
Green tech marketing
Healthcare Marketing
Idea Audit
Image Advertising
Innovation
Integrated marketing
Integration
Leadership
Loyalty marketing
Marketing
Marketing hacks
Marketing Strategy
Microsoft
Mobile Marketing
Monetizing social media
Performance marketing
pr
Privacy
Product design
Promotion
Retail Marketing
Return on strategy
Search
Social Media
SEO
Social Marketing
Social networking
Sports marketing
Storytelling
Technology Marketing
Transmedia
Twitch Point Planning
twitter
User Experience
Video advertising
Website marketing
Amazon, the next big bank?
Behavioral targeting
Underdog Billionaire.
Facebook Marketing
Marketing
Microsoft
Loyalty Marketing.
Loyalty marketing
Can save lives but not an idea.
Brand Strategy
Healthcare Marketing
Leo’s Brilliant, Mistimed, Cloudy Future.
Marketing Strategy
Technology Marketing
Twitch Point vs. Engagement Planning
engagement planning
Twitch Point Planning
Zeros for Customer Care.
Customer care
Loyalty Marketing.
Zagat and Wellpoint (Oysters?)
T-Mobile’s Brand Redirect.
Marketing Musings of Steve Poppe
Google Trivestiture?
ToyoTags and Twitch Point Planning.
Not So Happy Meals.
Zagat and Wellpoint (Oysters?)
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
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January 2010
December 2009
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June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
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April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
Account Planning
ad age
Advertising
amazon
AOL
apple
at&t
bbdo
branding
brand plan
Brand Planning
Brand Strategy
Chrysler
coke
dell
facebook
ford
general motors
gm
google
ipad
iphone
Is-Does
marketing
marketing blogs
mccann erickson
microsoft
myspace
newsday
new york times
pepsi
robert scoble
social media
social networking
Steve Rubel
the new york times
twitter
wall street journal
whatstheidea
whats the idea
What’s the idea?
yahoo
youtube"
zude
“whats the idea”
Subscribe to feed

external links

addressanchor text
Loyalty Marketing
Email Marketing
Wellpoint zagat
Healthdietacai
Good Tasting Healthy Food
Healthy Food Blog