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B tags

From Patriarch to Partner

The task set by LO’s managementWe have a new set of values. It is described in a report, it has been agreed on an extraordinary general conference, but one thing describing the values, quite another is implementing the values.What do the new values really mean to us?VISION’4s solution

VISION4 created a total staging of Falkonercenteret under the theme “From Patriarch to Partner.” Interactive spaces of experience, clever exhibitions and the great multimedia show which in a witty and modern manner translated the new values of LO into a modern fable mixing fiction with performers from real life.Postlude

The day after the first regular conference day, 17 of 22 speakers took their outset in the performance.Fact Sheet

The task set by Deloitte:

We have achieved new values that need to be implemented right to the very core of the organization.The organization cannot unfold its strategies by way of the values until the values are not merely empty words but make sense to every single employee.Vision4’s solution:

We chose to write Deloitte into a mountain climber universe with their base in a base camp far up on the mountain.Here all the Deloittes met in order to draw a new map of their world.To Deloitte as well as to others, the world changes rapidly, the markets develop swiftly, and even now new, different and still unknown services and products are demanded. The known paths are downtrodden and worn out. New paths and solutions need to be discovered. Not only new competences are needed in order to meet these demands, but also talent. In cooperation with Deloitte’s management, we created a story, staged the organization and travelled together to the North, South, East and the West in order for every employee to draw their own map of their world.Also see the articles about the events in Deloitte’s Newsletter.Fact Sheet

Thrane & Thrane’s task for Vision4:

We are the leading company on the market; things are going well. Now we have to file our annual report, but we also have to communicate a management reshuffle. Everybody will be there, employees as well as stock-exchange analysts. How do we tell the world that the founder and icon of the organization, Lars Thrane, is leaving the position as general manager but will continue as strategic and innovative force? And that that is an advantage?Vision4’s solution:

We chose to make the employees witnesses by focusing on the organization’s values and strong history which Lars Thrane communicates on a daily basis.We translated this history and the company’s culture into a character and a universe: the anthropologist’s and the explorer’s curious universe.We unfolded the story about the hunt for the unique Thrane & Thrane tribe in an installation in the company’s courtyard. The anthropologist, an actor, used all his skills to gather information and tracks that could break the tribe’s code to success.In such a show, it is suddenly no longer enough with good numbers on the bottom line; the experience account also needs to be in order. The success of Thrane and Thrane’s is to a large extent about their remarkable ability to invent new instruments for drawing maps of the world.Fact Sheet

Pfizer’s task for Vision4:

How can vi turn an ordinary medical conference into a great and unforgettable experience?Vision4’s solution:

Taking the point of departure in “the natural story” about medical conferences and their predictability, we chose the most traditional starting point one could imagine. A classic 70’s surgery was the set design from whence a list of well-known speakers were to speak. But from the very beginning something went “wrong.” When the pathologist showed the CAT scan of Gravballemanden, this very bog corpse steps out of the scanner in 3D and appears 1:1 as a live 3D phantom among speakers and audience. During the rest of the conference, Gravballemanden stood as an anchor in the past with both virtual legs far into the future, guiding the entire conference with his appearance and his questions through the most ethical questions of medical science. An ordinary medical conference was now transformed into a visionary, modern story communicated through our new 3D projection technology.The conference was made in collaboration with “Welcome.”Fact Sheet

Equipment Specs

The Eyeliner™ system incorporates some very simple video principles and all equipment used is readily available in all rental markets.The primary components of a Eyeliner™ set up are:A video projector, preferably with an HD card/minimum native resolution of 1280 x 1024 and brightness of min.5000 lumens. For smaller cabinet installations, a high quality TFT Plasma or LCD screen can also be used.A hard-disc player with HD graphics card, or for smaller installations, a DVD player.A Eyeliner™ FoilA front projection screen surface of equal size to the Eyeliner Foil (not necessary when TFT or LCD screens are usedOther items that are regularly used are:A short throw lensSubjects are filmed in HDTV and broadcast on to the foil through HDTV projection systems, driven by HD MPeg2 digital hard disk players, or uncompressed full HDTV video/Beta-Cam players.The set up is erected in either a bespoke cabinet or a self contained four legged ground support. Alternatively, the foil can be stretched into a truss framework and flown from its own hanging points.In either configuration, Eyeliner™ allows for a full working stage or set to be constructed behind the foil. In so doing live actors or performers, as well as virtual images are able to interact with other projected images in such a way that it appears to the watching audience that all of the objects they are seeing are on the stage.It is therefore quite conceivable to have a live performer sing a duet with a “virtual” partner, a cartoon character or even his/her projected double.All of the images used on an Eyeliner™ system are 3-dimensional images, but projected as two-dimensional images (2D/3D) into a 3D stage set. The mind of the audience creates the 3D illusion. This means that production costs are minimal, needing only single camera lens for filming and single projector for the playback – hence the phrase, GOGGLE FREE 3D.Advantages of the system

Eyeliner™ makes a number of discrete improvements on existing Pepper’s Ghost technology.1) ScaleA typical piece of Eyeliner™ Foil is a maximum of 4.1 m high in a continuous roll up to several hundred metres in length.A thinner, 8m high foil can also be used for larger installations.In instances where even taller images are required sections of the 4m foil can be installed in a “portrait format” where each section is a maximum of 14m high by 4m wide, giving images approximately 11m high. Individual sections of foil are then overlapped and cut to fit leaving 1mm seams, which are barely visible from viewing distances over 7m.Any one of the above set-ups will allow a user of Eyeliner™ System to create the largest floating images ever seen in the world.2) Clarity of imageEyeliner™ foil is less than 100 microns thick yet retains its durable characteristics once installed. Because the foil is so thin there is no drop shadow created when objects are projected onto it, as there would be if a system was using glass or Perspex. Foil allows greater amounts of projected light through as well.In simple terms this means that the medium creates crisper, sharper and consequently more realistic representations of the object or person being projected on to the system than any other medium.3) Foil can be cutUnlike glass, Eyeliner™ Foil can be cut even when it has been fully installed. This means that doorways and holes for props to protrude through the foil can be easily rigged up.This opens up lots of creative avenues for stage designers and choreographers to explore when using the Eyeliner™ in conjunction with their other show plans.4) TransportationQuite apart from the obvious health and safety issues concerned there are more practical issues to think of such gaining access to some venues through small doorways and rigging/lifting issues once on site.There are no such limitations with Eyeliner™ Foil which is transported in 4m long pipes that can be easily carried by a couple of crew.5) SafetyImagine the horrendous practical issues that would have to be considered if you were transporting large sheets of glass from venue to venue.Eyeliner™ Foil cannot shatter and poses no danger to crew installing it or working along side it.Furthermore Eyeliner™ Foil can be installed into moving scenery without fear of it breaking as it is moved. This means that it is a very straightforward process to fly the system in and out of stages as required.Eyeliner™ Foil is certified fireproof to grade B1.6) Rigging timeIt is possible to rig foil (assuming that the truss box has already been rigged) in no more than a couple of hours.The rigging process is very straight-forward and Eyeliner™ installers can work alongside other technical crew.Once installed the process of tensioning the foil literally takes a few minutes of adjustment.Practical Considerations When Using Eyeliner™

Like everything, there are certain factors that need to be considered when using Eyeliner. The list below, whilst not exhaustive, highlights some of the instances where using Eyeliner™ may not be practical.Environmental

1) WindEvent works has undertaken numerous outdoor jobs already but there is always the chance that wind will blow onto the foil and affect the projected image. (If the wind is anything more than light, the foil may bow like a sail causing the projected image appears to ‘bounce’ up and down on stage).The only way to alleviate this problem is to build a wind-break around the installation. This has been done in two venues that were actually on the coast (one on the Arabian Sea and one on the Mediterranean). Both events were not affected by the wind.2) Strong daylightThis issue is pertinent in any situations where projectors are being used as a source of video. Despite manufacturers having made great strides in the last couple of years with the brightness of their projectors (at the time of writing Barco are about to launch a 27,000 lumen projector) there will never be anything available that will be able to compete with natural daylight.In circumstances of strong natural daylight the options are either to create a controlled light environment or use Eyeliner™ with LED walls although this will create a more pixelated image than using a LCD, DLP or TFT based projector.Space

It’s important to remember that you need to allow for an area in front of the stage where the white reflective screen is positioned in the projection pit. (Imagine a moat without water, if you will).You should allow a space of at least the height of the foil divided by a figure of 1.4142 (this is the perceived vertical height of the foil when set at a 45°). The width of the projection pit area should match the width of the proposed foil.As an example, a 4m high foil that is 10m wide would require a 2.82m by 10m space for the projection pit.Stage Depth

In addition to leaving space for the projection pit one needs to leave an area behind the foil in order to add depth to the illusion. A minimum depth of 3m should be allowed.In practice this means that the footprint of a Eyeliner™ installation will be at least 7-10m deep.This can have implications, particularly in a retail application.Key Eyeliner™ Applications:

The most compelling images appearing on Eyeliner™ include real-time projection of celebrity characters, 3D animations and large-scale CGI or HD renderings of components such as mobile phones, vehicles and consumer products.Entertainment:

Hotel FoyersTheatrical showsMuseum showMusic ConcertsNight clubs/ravesArt Galleries/displayCommercial:

Advertising/RetailProduct LaunchesTrade show displaysFashion ShowsVirtual VIPsEducation:

U tags

I tags

images

headers

H1

Workshop at Copenhagen Music Theatre, October 16-31, 2009

Tosca (2008)

Opening of Arab Capital of Culture (2008)

The Miracle (2007)

Crashed Bus Project, 3D live art installation with The Sanchez Brothers, Montreal, Canada, 2006

True Love is Yet to Come (2005)

Den Tredje Tango(The Third Tango), 2005/2007

LO (The Danish Confederation of Trade Unions) (2003)

The Steadfast Tin Soldier (2002)

VISION3

Deloitte & Touche (2004)

Thrane & Thrane (2004) The anthropologist’s story

Pfizer (2002)

How The Eyeliner™ System Works

New York

Concept development and staging

Concept development and set design

Business development

Finances and production

TOSCA, SWEDEN 2008:(Co-production with Opera på Skäret)

MIRAKLET, DENMARK 2007:(Own production)

LOSING SOMETHING, NEW YORK 2007:(Supply of Eyeliner equipment)

CRASHED BUS ART INSTALLATION CANADA, 2006:(Co-production with art photographers Carlos and Jason Sanchez, Quebec)

The 3. TANGO, DENMARK, 2005:(Own production)

TRUE LOVE IS YET TO COME, NEW YORK, 2005:(Co-production with Performa 05 and Jesper Just)

H2

home

arts

Artbox Workshop

Tosca

Opening of Arab Capital of Culture

The Miracle

Crashed Bus Project

True Love is Yet to Come

Den Tredje Tango

LO

The Steadfast Tin Soldier

Archive

Vision3

commercial

Deloitte & Touche

Thrane & Thrane

Pfizer

technique

new york

contact

VISION4

Finsensvej 46D, 2.tv.2000 FrederiksbergDenmarkMail: info@vision4.dk

Mikael Fock

Phone: +45 20 72 78 78Mail: mf@vision4.dk

Rikke Juellund

Phone: +45 28 12 05 83Mail: rj@vision4.dk

3 legged dog

Homepage: 3leggeddog.orgNew YorkUSA

Suzanne Skadhauge

Phone: +45 49 19 04 33 / +45 40 57 65 64Mail: sms@vision4.dk

Peter Løgstrup

Phone: +45 22 46 28 48Mail: pl@vision4.dk

press

Reviews

Downloads

H3

home

arts

Artbox Workshop

Tosca

Opening of Arab Capital of Culture

The Miracle

Crashed Bus Project

True Love is Yet to Come

Den Tredje Tango

LO

The Steadfast Tin Soldier

Archive

Vision3

commercial

Deloitte & Touche

Thrane & Thrane

Pfizer

technique

new york

contact

VISION4

Finsensvej 46D, 2.tv.2000 FrederiksbergDenmarkMail: info@vision4.dk

Mikael Fock

Phone: +45 20 72 78 78Mail: mf@vision4.dk

Rikke Juellund

Phone: +45 28 12 05 83Mail: rj@vision4.dk

3 legged dog

Homepage: 3leggeddog.orgNew YorkUSA

Suzanne Skadhauge

Phone: +45 49 19 04 33 / +45 40 57 65 64Mail: sms@vision4.dk

Peter Løgstrup

Phone: +45 22 46 28 48Mail: pl@vision4.dk

press

Reviews

Downloads

H4

H5

H6

internal links

external links