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    • last data update: 2011/10/14, 08:21

    Website loading time

    during the test: 0.79 s

    cable connection (average): 1.25 s

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    Date: Fri, 14 Oct 2011 15:21:38 GMT

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    Location

    IP: 67.217.107.180

    continent: NA, country: United States (USA), city: Cohasset

    Website value

    rank in the traffic statistics: 120 579

    page wievs - daily average: 578

    page views - monthly average: 17 347

    visitors - daily average during last 30 days: 234

    visitors during last 30 days: 7 009

    estimated daily income from ads: 32 USD

    estimated monthly income from ads: 946 USD

    estimated website value: 38 978 USD

    Basic information

    website build using CSS

    code weight: 175.43 KB

    text per all code ratio: 15 %

    title: The CMO Site - Where the Marketing Elite Meet

    description: The CMO Site is a real-time, online, executive social network that provides CMOs and other marketing executives from the world's leading organizations with an unparalleled venue where they can convene and discuss how they're delivering on the most critical marketing priorities of the day, 365 days a year. Multiple-media and metrics, social networking platforms and technologies, analytics – on any given day the CMO must successfully integrate all of them into his or her marketing strategy. The CMO Site allows these executives to make sense of this marketing miasma by turning to the wisdom of the marketing crowd and forge their strategies on the anvil of their peers' experiences.

    keywords: Marketing as a Service (MaaS), Advertising, Branding, Marketing, Metrics, Analytics, Engagement, Mobile, Social media, Social networking, Wikis, Web 2.0, Viral marketing, Guerilla marketing, Lead generation, Marketing automation, Branding, PR

    encoding: iso-8859-1

    language: en

    Website code analysis

    one word phrases repeated minimum three times

    PhraseQuantity
    the6
    to5
    and4
    Google3

    two word phrases repeated minimum three times

    three word phrases repeated minimum three times

    B tags

    Keith Dawson

    Dawn Lyons

    Mitch Wagner

    Scott Kinoshita

    Date:

    The CMO Site

    View archived courses on these hot topics:

    U tags

    I tags

    images

    file namealternative text
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    client_adlog.asp?a=12417&s=40891The CMO Site
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    gray_nav_arrow.gifJohn Barnes
    rss_logo_19x18.giftinym
    linkedin_logo_19x18.gifBrettRelander
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    headers

    H1

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    H3

    H4

    CIOs & IT Professionals

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    Web & Digital Professionals

    Government Officials

    Vertical Markets

    Game Industry Professionals

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    Most Popular

    UBM TechWeb Reader Services

    H5

    H6

    internal links

    addressanchor text
    /mobile/MOBILE
    /mobile/MOBILE
    ./The CMO Site
    javascript:GetObject(img
    /HOME
    /archives.asp?blogs=yesBLOGS
    /archives.asp?videos=yesVIDEO
    /archives.asp?section_id=1138RESEARCH
    /archives.asp?threads=yesMESSAGE BOARDS
    /register.aspJOIN
    /login.asp?piddl_nexturl=http%3A%2F%2Fwww%2Ethecmosite%2Ecom%2FDefault%2Easp%3FLOGIN
    /document.asp?doc_id=200869ABOUT
    http://www.thecmosite.com/rss_simple.aspimg
    /profile.asp?piddl_userid=372392BIO
    /author.asp?section_id=1200&doc_id=234514&Google Arms Retailers With Mobile Commerce Tools
    /author.asp?section_id=1200&doc_id=234514&#msgs(0) comments
    /bloggers.asp#Dawn_LyonsBIO
    /author.asp?section_id=1542&doc_id=234532&Youth Marketing Needs Adaptability – Skulls & Fangs Also Help
    /author.asp?section_id=1542&doc_id=234532&#msgs(2) comments
    /author.asp?section_id=1542&doc_id=234532&#msgsI like to wear fangs around the house. Just, y'know, to relax.
    /bloggers.asp#Mitch_WagnerBIO
    /author.asp?section_id=1137&doc_id=234474&IBM Study: CMOs Seeking Return on Marketing Investment
    /author.asp?section_id=1137&doc_id=234474&#msgs(4) comments
    /author.asp?section_id=1137&doc_id=234474&#msgsMeasuring impact of each touchpoint is good, but measuring them together is also...
    /profile.asp?piddl_userid=372392BIO
    /author.asp?section_id=1200&doc_id=234467&Brands Love Facebook Fan Pages but Take Their Ad Dollars Elsewhere
    /author.asp?section_id=1200&doc_id=234467&#msgs(4) comments
    /author.asp?section_id=1200&doc_id=234467&#msgsHey Mitch. Exactly my point. Well said. It's good to be here and part of the co...
    /profile.asp?piddl_userid=318075BIO
    /author.asp?section_id=1204&doc_id=234470&New European Regulations Are Just Plain Good Marketing
    /author.asp?section_id=1204&doc_id=234470&#msgs(5) comments
    /author.asp?section_id=1204&doc_id=234470&#msgsMitch, as much as many of us don't want Big Brother involved in the 'sacred' merchant-client...
    /bloggers.asp#Mitch_WagnerBIO
    /author.asp?section_id=1137&doc_id=234401&IBM Study: CMOs Overwhelmed by Change
    /author.asp?section_id=1137&doc_id=234401&#msgs(5) comments
    /author.asp?section_id=1137&doc_id=234401&#msgsIt's
    /author.asp?section_id=1460&doc_id=234409&#msgs(20)
    /author.asp?section_id=1460&doc_id=234409&#msgsTurns Out, Calling Your Customers 'Cheap,' 'Stupid' & 'Fat' Is Bad Marketing
    /author.asp?section_id=1137&doc_id=234371&#msgs(22)
    /author.asp?section_id=1137&doc_id=234371&#msgsNetflix's Marketing Fiasco
    /author.asp?section_id=1167&doc_id=234218&#msgs(16)
    /author.asp?section_id=1167&doc_id=234218&#msgsSusan B. Komen for the Cure Criticism Leads to Fallout for Brands
    /author.asp?section_id=1137&doc_id=234304&#msgs(9)
    /author.asp?section_id=1137&doc_id=234304&#msgsGuidewell Brews a Dangerous Mix of Health & Marketing
    /author.asp?section_id=1200&doc_id=234302&#msgs(9)
    /author.asp?section_id=1200&doc_id=234302&#msgsBanking Industry Marketers, Customers at Cross Purposes
    /author.asp?section_id=1137&doc_id=234219&#msgs(12)
    /author.asp?section_id=1137&doc_id=234219&#msgsFacebook, Twitter Pitch to Advertisers
    /archives.asp?blogs=yesMORE BLOGS
    /author.asp?section_id=1237&doc_id=234048&#msgs(25)
    /author.asp?section_id=1237&doc_id=234048&#msgsThe Myth of Customer Loyalty
    /author.asp?section_id=1137&doc_id=234371&#msgs(22)
    /author.asp?section_id=1137&doc_id=234371&#msgsNetflix's Marketing Fiasco
    /author.asp?section_id=1460&doc_id=234176&#msgs(20)
    /author.asp?section_id=1460&doc_id=234176&#msgsWhat (Not) to Do When Your Brand Is Attacked
    /author.asp?section_id=1460&doc_id=234409&#msgs(20)
    /author.asp?section_id=1460&doc_id=234409&#msgsTurns Out, Calling Your Customers 'Cheap,' 'Stupid' & 'Fat' Is Bad Marketing
    /author.asp?section_id=1137&doc_id=234089&#msgs(18)
    /author.asp?section_id=1137&doc_id=234089&#msgsOnline, Brick-and-Mortar Are the Ideal Marriage for David's Bridal
    /messages.asp?piddl_msgthreadid=242061(295)
    /messages.asp?piddl_msgthreadid=242061Live blogging the Apple announcement 10/04
    /messages.asp?piddl_msgthreadid=241761(292)
    /messages.asp?piddl_msgthreadid=241761Chat with blogger and veteran journalist Ellis Booker, 9/23
    /messages.asp?piddl_msgthreadid=242139(268)
    /messages.asp?piddl_msgthreadid=242139Chat with blogger and marketing gadfly Susan Fourtane
    /messages.asp?piddl_msgthreadid=241540(250)
    /messages.asp?piddl_msgthreadid=241540Chat with blogger and author W. James Au
    /messages.asp?piddl_msgthreadid=242287(228)
    /messages.asp?piddl_msgthreadid=242287Marketing news of the week 10/12
    Javascript: SwapChatAndSpeak();eChat
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472208&piddl_msgtocontent=yes#msg_472208Mitch Wagner
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472208&piddl_msgtocontent=yes#msg_472208Re: All is forgiven
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472208&piddl_msgtocontent=yes#msg_472208Did I subscribe to DVDs by mail again? No, I did not. The former conditions still apply; we don't watch DVDs anymore because there are so many other viewing options. The Trek series is available on streaming.
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472205&piddl_msgtocontent=yes#msg_472205Mitch Wagner
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472205&piddl_msgtocontent=yes#msg_472205Re: MARKETING ROI - THE HOLY GRAIL
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472205&piddl_msgtocontent=yes#msg_472205Measuring impact of each touchpoint is good, but measuring them together is also good. The combination likely has a different effect than the individual touchpoints added together.
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242371&piddl_msgid=472202&piddl_msgtocontent=yes#msg_472202Mitch Wagner
    /messages.asp?piddl_msgthreadid=242371&piddl_msgid=472202&piddl_msgtocontent=yes#msg_472202Re: Belonging
    /messages.asp?piddl_msgthreadid=242371&piddl_msgid=472202&piddl_msgtocontent=yes#msg_472202I like to wear fangs around the house. Just, y'know, to relax.
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242371&piddl_msgid=472156&piddl_msgtocontent=yes#msg_472156AliceAMM
    /messages.asp?piddl_msgthreadid=242371&piddl_msgid=472156&piddl_msgtocontent=yes#msg_472156Belonging
    /messages.asp?piddl_msgthreadid=242371&piddl_msgid=472156&piddl_msgtocontent=yes#msg_472156young people of any generation are driven by needs for belonging Bingo! The above was what stood out for me. If I've heard my daughters say once I've heard it a gazillion times, "I'm not going alone" "I'm keeping my options open." Finding...
    /profile.asp?piddl_userid=389082AliceAMM
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472118&piddl_msgtocontent=yes#msg_472118Ryck
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472118&piddl_msgtocontent=yes#msg_472118Re: MARKETING ROI - THE HOLY GRAIL
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472118&piddl_msgtocontent=yes#msg_472118Mitch, in the example I cited, the CMO only focused on those marketing activities that he controlled--no one is trying to make him accountable for things beyond his control.
    /profile.asp?piddl_userid=338252Ryck
    /messages.asp?piddl_msgthreadid=242321&piddl_msgid=472103&piddl_msgtocontent=yes#msg_472103John Barnes
    /messages.asp?piddl_msgthreadid=242321&piddl_msgid=472103&piddl_msgtocontent=yes#msg_472103Re: CMO Job - A Huge Challenge
    /messages.asp?piddl_msgthreadid=242321&piddl_msgid=472103&piddl_msgtocontent=yes#msg_472103It's
    /profile.asp?piddl_userid=376543John Barnes
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472091&piddl_msgtocontent=yes#msg_472091tinym
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472091&piddl_msgtocontent=yes#msg_472091Re: All is forgiven
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472091&piddl_msgtocontent=yes#msg_472091Wow, just like that all is forgiven? Did you subscribe again?
    /profile.asp?piddl_userid=645tinym
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472078&piddl_msgtocontent=yes#msg_472078BrettRelander
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472078&piddl_msgtocontent=yes#msg_472078Re: It All Comes Down to Intent
    /profile.asp?piddl_userid=391218BrettRelander
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472077&piddl_msgtocontent=yes#msg_472077Mitch Wagner
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472077&piddl_msgtocontent=yes#msg_472077All is forgiven
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=472077&piddl_msgtocontent=yes#msg_472077This morning, while trolling through the Netflix new-arrival queues looking for something to watch while eating breakfast, I discovered that Netflix now has the 1973 animated Star Trek series that ran for one season.
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472075&piddl_msgtocontent=yes#msg_472075Mitch Wagner
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472075&piddl_msgtocontent=yes#msg_472075Re: It All Comes Down to Intent
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472075&piddl_msgtocontent=yes#msg_472075@BrettRelander - Good comments and welcome to The CMO Site.
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472074&piddl_msgtocontent=yes#msg_472074Mitch Wagner
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472074&piddl_msgtocontent=yes#msg_472074Re: MARKETING ROI - THE HOLY GRAIL
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472074&piddl_msgtocontent=yes#msg_472074Ryck - There are multiple touchpoints for every customer, and every one of them influences demand. And yet the CMO only has power over some of them.
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472027&piddl_msgtocontent=yes#msg_472027Ryck
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472027&piddl_msgtocontent=yes#msg_472027MARKETING ROI - THE HOLY GRAIL
    /messages.asp?piddl_msgthreadid=242359&piddl_msgid=472027&piddl_msgtocontent=yes#msg_472027I think many would like to get to a point where they launch a marketing activity and then they see a financial result--good or bad.
    /profile.asp?piddl_userid=338252Ryck
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472010&piddl_msgtocontent=yes#msg_472010BrettRelander
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472010&piddl_msgtocontent=yes#msg_472010It All Comes Down to Intent
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=472010&piddl_msgtocontent=yes#msg_472010I think it all comes down to "what is your core intent?" Many different strategies can work on many different marketing channels, but if you're not taking the time to outline your objectives and most importantly the purpose for those objectives,...
    /profile.asp?piddl_userid=391218BrettRelander
    /messages.asp?piddl_msgthreadid=242337&piddl_msgid=472000&piddl_msgtocontent=yes#msg_472000Ryck
    /messages.asp?piddl_msgthreadid=242337&piddl_msgid=472000&piddl_msgtocontent=yes#msg_472000Re: Free markets, FTW
    /messages.asp?piddl_msgthreadid=242337&piddl_msgid=472000&piddl_msgtocontent=yes#msg_472000Mitch, as much as many of us don't want Big Brother involved in the 'sacred' merchant-client relationship, I believe they need to be involved, otherwise it is a David and Goliath story, where the large corporations will drag their feet on correcting...
    /profile.asp?piddl_userid=338252Ryck
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=471867&piddl_msgtocontent=yes#msg_471867Mitch Wagner
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=471867&piddl_msgtocontent=yes#msg_471867Re: It is not only bad marketing, it is morally reprehensible
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=471867&piddl_msgtocontent=yes#msg_471867Corporate arrogance works. Except when it doesn't. "Arrogance" is, like "creepy," a word which is frequently used to criticize companies, particularly those that, like Netflix, do business on the Internet. As with "creepy," I understand what...
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=471497&piddl_msgtocontent=yes#msg_471497AliceAMM
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=471497&piddl_msgtocontent=yes#msg_471497Re: It is not only bad marketing, it is morally reprehensible
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=471497&piddl_msgtocontent=yes#msg_471497Mitch, agreed and good point. Didn't mean to imply that Netflix was verbally abusive to their customers although ... the treatment wasn't exactly in the vein of that all-too-important "customer first" attitude we all know and love. I meant...
    /profile.asp?piddl_userid=389082AliceAMM
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=470850&piddl_msgtocontent=yes#msg_470850Joe Stanganelli
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=470850&piddl_msgtocontent=yes#msg_470850Re: *Re: Rude salespeople
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=470850&piddl_msgtocontent=yes#msg_470850Or antibiotic!
    /profile.asp?piddl_userid=334923Joe Stanganelli
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=470832&piddl_msgtocontent=yes#msg_470832Mitch Wagner
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=470832&piddl_msgtocontent=yes#msg_470832Re: *Re: Rude salespeople
    /messages.asp?piddl_msgthreadid=242302&piddl_msgid=470832&piddl_msgtocontent=yes#msg_470832Joe - "Problems in his 'male personal life'" sounds like something you'd buy some kind of powder or ointment to resolve.
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=470830&piddl_msgtocontent=yes#msg_470830Mitch Wagner
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=470830&piddl_msgtocontent=yes#msg_470830Re: Netflix and Video Game Rentals
    /messages.asp?piddl_msgthreadid=242281&piddl_msgid=470830&piddl_msgtocontent=yes#msg_470830SRandle - Lack of video-game rentals is certainly a constraint in Netflix growth; it's a leading form of electronic entertainment for consumers Generation X and younger. For those demographics, lacking video game rentals is like lacking television...
    /profile.asp?piddl_userid=360539Mitch Wagner
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=470829&piddl_msgtocontent=yes#msg_470829smkinoshita
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=470829&piddl_msgtocontent=yes#msg_470829My Experience
    /messages.asp?piddl_msgthreadid=242345&piddl_msgid=470829&piddl_msgtocontent=yes#msg_470829I'm not sure why brands would want to drive traffic to their Facebook pages, but I'm not going to short-change their strategy as I don't know their whole plan. In my experience however, Facebook ads have improved quite a bit and when they...
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