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    • last data update: 2011/10/15, 17:25

    Website loading time

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    Location

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    Basic information

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    title: Siegel+Gale | Brand strategy, customer experience, design and naming consultants

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    alan_web_HPFR.jpgFor more than 130 years, the University of the Arts (UArts) has been educating creative individuals in the visual and performing arts and design. Located in the heart of downtown Philadelphia, the University of the Arts offers both undergraduate and graduate programs in six areas of study: Design, Visual Arts, Film, Dance, Theater and Music.
    Hero_Image_Template_Thomas.jpgOriginally the name of a line of tires sold by Sears Roebuck & Co., the "Allstate" brand first expanded to represent insurance products in 1931. "Allstate Insurance" went public in 1991, and is the largest, publicly owned personal lines insurer in the U.S. today.
    Howard_Why.jpgIn 1969, transportation innovator Roger Penske purchased a three-location car and light truck rental and leasing business serving eastern Pennsylvania. Over four decades later, Penske Truck Leasing (“Penske”) has become a multibillion dollar unit of the Penske Corporation, operating in more than 1,000 locations around the globe.
    LISA_Image.jpgA pioneer in the fields of legal and journalistic research for more than 30 years, LexisNexis was facing fierce industry competition. Westlaw—the legal research service from Thomson Reuters—had launched significant new offerings and continued to gain market share. Meanwhile, LexisNexis also felt pressure from the various free, web-based search options that had gained users during the challenging economic climate.
    Hero_Image_Template_Philip.jpgIn the rapidly changing world of business software, SAP saw a keen opportunity to re-energize its leadership position. Businesses around the world were cutting budgets, turning to smaller competitors and seeking more flexible, intuitive IT systems. SAP leadership was ready to tell the SAP story in a breakthrough way that connected with people, not just businesses.
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    GBSI-USintro2.jpgFounded in 1919 as The New School for Social Research, The New School champions the pursuit of intellectual liberalism and artistic excellence.
    simpleissmart1.jpgFour Seasons knew its brand epitomized luxury. But how to convey the essence of that luxury in a more extensive presence?
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    09_All-State1.jpgWithout the need for much in the way of formal branding or marketing efforts, Qualcomm had quietly established itself as a pillar in the world of telecommunications innovation. This all changed in 2008, when the company developed Snapdragon—a powerful new chipset that paved the way to introduce a new category of ultra-mobile computing devices: Smartbooks.
    penske_HFR.jpgHailing back to 1792, the United States Mint is the world’s largest coin maker, the sole authorized manufacturer of American coins and official medals, and the official guardian of the American gold supply.
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    headers

    H1

    North America

    Europe

    Middle East

    Asia

    H2

    Research

    Brand development

    Digital

    Simplification

    And another look for the Viewspaper!

    The New Law of Attraction for Working Millennials: Purpose Required

    Pivot Conference: The rise of the social consumer

    Welcome back

    Register now

    H3

    Research

    Brand development

    Digital

    Simplification

    And another look for the Viewspaper!

    The New Law of Attraction for Working Millennials: Purpose Required

    Pivot Conference: The rise of the social consumer

    Welcome back

    Register now

    H4

    Bringing clarity to complexity

    Mapping a total digital experience

    Keeping your brand's promise

    Leveraging the power of research

    Creating meaningful and relevant brands

    The Global Brand Simplicity Index

    America's crisis of complexity

    Summoning all our strengths

    2010 Global Brand Simplicity Index: United States

    The University of the Arts

    Allstate

    Penske

    LexisNexis

    SAP

    Motorola Solutions

    Internal Revenue Service

    YMCA of the USA (the Y)

    The New School

    Four Seasons Hotel and Resorts

    Pfizer

    United Airlines Mileage Plus

    Qualcomm

    United States Mint

    CooperVision

    Ingersoll Rand

    H5

    H6

    internal links

    addressanchor text
    #'); if(typeof auth_popup_link_clicked == 'function') auth_popup_link_clicked($j('#light4e9a24915f1ef')); return false;">Saved content
    #'); if(typeof auth_popup_link_clicked == 'function') auth_popup_link_clicked($j('#light4e9a24915f1ef')); return false;">Log in
    http://www.siegelgale.com/Siegel And Gale
    http://www.siegelgale.com/business-challenges/Challenges we solve
    http://www.siegelgale.com/industries-we-serve/Industries we serve
    http://www.siegelgale.com/services-we-deliver/Services we deliver
    http://www.siegelgale.com/services_detail/our-approach/Our approach
    http://www.siegelgale.com/services_detail/research/Research
    http://www.siegelgale.com/services_detail/brand-development/Brand development
    http://www.siegelgale.com/services_detail/digital/Digital
    http://www.siegelgale.com/services_detail/simplification/Simplification
    http://www.siegelgale.com/opinions-that-inspire/Opinions that inspire
    http://www.siegelgale.com/opinions-that-inspire/blog-posts/Blog
    http://www.siegelgale.com/opinions-that-inspire/white-papers/White papers
    http://www.siegelgale.com/opinions-that-inspire/events/Events
    http://www.siegelgale.com/opinions-that-inspire/newsletters/Newsletters
    http://www.siegelgale.com/opinions-that-inspire/all-tags/All tags
    http://www.siegelgale.com/why-siegelgale/Why Siegel+Gale
    http://www.siegelgale.com/services_detail/our-approach/Our approach
    http://www.siegelgale.com/why-siegelgale/locations/Locations
    http://www.siegelgale.com/why-siegelgale/client-list/Clients and case studies
    http://www.siegelgale.com/why-siegelgale/team-members/Our team
    http://www.siegelgale.com/why-siegelgale/careers/Careers
    http://www.siegelgale.com/why-siegelgale/fact-sheet/Fact sheet
    http://www.siegelgale.com/why-siegelgale/media-mentions/Media mentions
    http://www.siegelgale.com/why-siegelgale/press-releases/Press releases
    http://www.siegelgale.com/business-challenges/Challenges we solve
    http://www.siegelgale.com/industries-we-serve/Industries we serve
    http://www.siegelgale.com/services-we-deliver/Services we deliver
    http://www.siegelgale.com/services_detail/our-approach/Our approach
    http://www.siegelgale.com/services_detail/research/Research
    http://www.siegelgale.com/services_detail/brand-development/Brand development
    http://www.siegelgale.com/services_detail/digital/Digital
    http://www.siegelgale.com/services_detail/simplification/Simplification
    http://www.siegelgale.com/opinions-that-inspire/Opinions that inspire
    http://www.siegelgale.com/opinions-that-inspire/blog-posts/Blog
    http://www.siegelgale.com/opinions-that-inspire/white-papers/White papers
    http://www.siegelgale.com/opinions-that-inspire/events/Events
    http://www.siegelgale.com/opinions-that-inspire/newsletters/Newsletters
    http://www.siegelgale.com/opinions-that-inspire/all-tags/All tags
    http://www.siegelgale.com/why-siegelgale/Why Siegel+Gale
    http://www.siegelgale.com/services_detail/our-approach/Our approach
    http://www.siegelgale.com/why-siegelgale/locations/Locations
    http://www.siegelgale.com/why-siegelgale/client-list/Clients and case studies
    http://www.siegelgale.com/why-siegelgale/team-members/Our team
    http://www.siegelgale.com/why-siegelgale/careers/Careers
    http://www.siegelgale.com/why-siegelgale/fact-sheet/Fact sheet
    http://www.siegelgale.com/why-siegelgale/media-mentions/Media mentions
    http://www.siegelgale.com/why-siegelgale/press-releases/Press releases
    javascript:playCSVideo(
    http://www.siegelgale.com/team_member/alan-siegel/Alan Siegel
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    javascript:playCSVideo(
    http://www.siegelgale.com/team_member/lisa-bertelsen/Lisa Bertelsen
    javascript:playCSVideo(
    http://www.siegelgale.com/team_member/philip-davies/Philip Davies
    javascript:playCSVideo(
    http://www.siegelgale.com/white_paper/global-brand-simplicity-index-2010-2/here
    javascript:playCSVideo(
    javascript:playCSVideo(
    http://www.siegelgale.com/white_paper/2010-global-brand-simplicity-index-united-states/2010 Global Brand Simplicity Index: United States
    http://www.siegelgale.com/white_paper/2010-global-brand-simplicity-index-united-statesRead the report now
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    /
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    http://www.siegelgale.com/why-siegelgale/img
    http://www.siegelgale.com/white_paper/the-new-law-of-attraction-for-working-millennials-purpose-required/img
    http://www.siegelgale.com/why-siegelgale/client-list/Case Studies
    http://www.siegelgale.com/case_study/the-university-of-the-arts/The University of the Arts
    http://www.siegelgale.com/case_study/the-university-of-the-arts/View case study
    http://www.siegelgale.com/case_study/allstate-2/Allstate
    http://www.siegelgale.com/case_study/allstate-2/View case study
    http://www.siegelgale.com/case_study/penske/Penske
    http://www.siegelgale.com/case_study/penske/View case study
    http://www.siegelgale.com/case_study/lexisnexis/LexisNexis
    http://www.siegelgale.com/case_study/lexisnexis/View case study
    http://www.siegelgale.com/case_study/sap/SAP
    http://www.siegelgale.com/case_study/sap/View case study
    http://www.siegelgale.com/case_study/motorola-solutions/Motorola Solutions
    http://www.siegelgale.com/case_study/motorola-solutions/View case study
    http://www.siegelgale.com/case_study/internal-revenue-service-2/Internal Revenue Service
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