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shiftmarket.com
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last data update: 2011/10/15, 11:35
Website loading time
during the test: 1.42 s
cable connection (average): 1.53 s
DSL connection (average): 1.63 s
modem (average): 7.28 s
HTTP headers
HTTP/1.1 200 OK
Date: Sat, 15 Oct 2011 18:35:26 GMT
Server: Apache
Cache-Control: private
Pragma: no-cache
X-Pingback: http://shiftmarket.com/wordpress/xmlrpc.php
X-Powered-By: PHP/4.4.9
Connection: close
Content-Type: text/html; charset=UTF-8
Information about DNS servers
| shiftmarket.com | SOA | ns27.1and1.com | hostmaster.1and1.com | 2008020401 | 28800 7200 604800 86400 IN 43200 |
| shiftmarket.com | A | 74.208.84.211 | IN | 10800 | |
| shiftmarket.com | MX | 10 | mx01.1and1.com | IN | 43200 |
| shiftmarket.com | MX | 10 | mx00.1and1.com | IN | 43200 |
| shiftmarket.com | NS | ns27.1and1.com | IN | 43200 | |
| shiftmarket.com | NS | ns28.1and1.com | IN | 43200 |
Received from the first DNS server
Request to the server "shiftmarket.com"
You used the following DNS server:
DNS Name: ns27.1and1.com
DNS Server Address: 217.160.82.147#53
DNS server aliases:
HEADER opcode: REQUEST, status: NOERROR, id: 36897
flag: qr aa rd REQUEST: 1, ANSWER: 6, AUTHORITY: 0, ADDITIONAL: 0
REQUEST SECTION:
shiftmarket.com. IN ANY
ANSWER SECTION:
shiftmarket.com. 86400 IN SOA ns27.1and1.com. hostmaster.1and1.com. 2008020401 28800 7200 604800 86400
shiftmarket.com. 86400 IN NS ns27.1and1.com.
shiftmarket.com. 10800 IN A 74.208.84.211
shiftmarket.com. 86400 IN MX 10 mx01.1and1.com.
shiftmarket.com. 86400 IN MX 10 mx00.1and1.com.
shiftmarket.com. 86400 IN NS ns28.1and1.com.
Received 182 bytes from address 217.160.82.147#53 in 68 ms
Received from the second DNS server
Request to the server "shiftmarket.com"
You used the following DNS server:
DNS Name: ns28.1and1.com
DNS Server Address: 217.160.83.147#53
DNS server aliases:
HEADER opcode: REQUEST, status: NOERROR, id: 34363
flag: qr aa rd REQUEST: 1, ANSWER: 6, AUTHORITY: 0, ADDITIONAL: 0
REQUEST SECTION:
shiftmarket.com. IN ANY
ANSWER SECTION:
shiftmarket.com. 86400 IN MX 10 mx00.1and1.com.
shiftmarket.com. 10800 IN A 74.208.84.211
shiftmarket.com. 86400 IN MX 10 mx01.1and1.com.
shiftmarket.com. 86400 IN SOA ns27.1and1.com. hostmaster.1and1.com. 2008020401 28800 7200 604800 86400
shiftmarket.com. 86400 IN NS ns28.1and1.com.
shiftmarket.com. 86400 IN NS ns27.1and1.com.
Received 182 bytes from address 217.160.83.147#53 in 67 ms
Subdomains (the first 50)
Typos (misspells)
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Location
IP: 74.208.84.211
continent: NA, country: United States (USA), city: Wayne
Website value
rank in the traffic statistics:
There is not enough data to estimate website value.
Basic information
website build using CSS
code weight: 41.05 KB
text per all code ratio: 48 %
title: Shift Market
description:
keywords: adex, adexchanges, rtb
encoding: UTF-8
language: en
Website code analysis
one word phrases repeated minimum three times
two word phrases repeated minimum three times
three word phrases repeated minimum three times
B tags
Posted:
Author:
Filed under:
Tags:
U tags
I tags
images
| file name | alternative text |
|---|---|
| adykiv.jpg | Data Collapse |
| being-in-rotation-with-crappy-ads.jpg | Being in rotation with crappy ads |
| still-a-300x250.jpg | still a 300×250 |
| quality_of_data.jpg | quality_of_data.jpg |
| inventory_liquidity.jpg | inventory_liquidity.jpg |
| session_depth.jpg | session_depth.jpg |
| tumblr_kwtbt7OGQk1qz6dydo1_500.png |
headers
H1
Shift Market
Bill Bernbach on RTB
And Data For All?
RTB things that make Don Draper cry
Being John Malkovich, media planner edition
The Crowded Buy Side
Stupid RTB Tricks
Annotated: Hulu and Targeted Marketing
AdGear RTB on Doubleclick Exchange 2.0
Annotated: Managing Commoditization and Exchanges
Recommended: A world of hits
H2
1. Somewhere, somehow, you’re still in rotation with crappy ads.
2. A really, really, really, really targeted 300×250 is still a barely noticeable 300×250
3. Quality of data varies so much that it can get almost random.
4. Inventory liquidity. The more you target, the less there is of it.
5. No notion of session depth.
H3
1. Somewhere, somehow, you’re still in rotation with crappy ads.
2. A really, really, really, really targeted 300×250 is still a barely noticeable 300×250
3. Quality of data varies so much that it can get almost random.
4. Inventory liquidity. The more you target, the less there is of it.
5. No notion of session depth.
H4
H5
H6
internal links
| address | anchor text |
|---|---|
| http://shiftmarket.com | Shift Market |
| http://shiftmarket.com/agency_or_media_wpp_to_buy_24_7_real_med/ | Agency or media? WPP to buy 24/7 Real Media |
| http://shiftmarket.com/google_s_acquisition_of_youtube/ | Google’s Acquisition of YouTube |
| http://shiftmarket.com/new_zealand_s_big_hits/ | New Zealand’s Big Hits |
| http://shiftmarket.com/peoplefeeds/ | Peoplefeeds is no more |
| http://shiftmarket.com/piper_jaffray_the_user_revolution_2/ | Piper Jaffray: The User Revolution… |
| http://shiftmarket.com/the_economics_of_marriage_for_money/ | The Economics of Marriage for Money |
| http://shiftmarket.com/aboutme/ | Vlad Stesin |
| http://shiftmarket.com/2010/11/30/bill-bernbach-on-rtb/ | Bill Bernbach on RTB |
| http://shiftmarket.com/author/admin/ | vlad |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/11/30/bill-bernbach-on-rtb/#respond | No Comments |
| http://shiftmarket.com/2010/11/08/and-data-for-all/ | And Data For All? |
| http://shiftmarket.com/author/admin/ | vlad |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/11/08/and-data-for-all/#respond | No Comments |
| http://shiftmarket.com/wordpress/wp-content/uploads/2010/11/adykiv.jpg | Data Collapse |
| http://shiftmarket.com/2010/09/07/rtb-things-that-make-don-draper-cry/ | RTB things that make Don Draper cry |
| http://shiftmarket.com/author/admin/ | vlad |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/09/07/rtb-things-that-make-don-draper-cry/#respond | No Comments |
| http://shiftmarket.com/2010/06/16/being-john-malkovich-media-planner-edition/ | Being John Malkovich, media planner edition |
| http://shiftmarket.com/author/admin/ | vlad |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/06/16/being-john-malkovich-media-planner-edition/#comments | 2 Comments |
| http://shiftmarket.com/2010/05/05/the-crowded-buy-side/ | The Crowded Buy Side |
| http://shiftmarket.com/author/admin/ | vlad |
| http://shiftmarket.com/category/industry/ | industry |
| http://shiftmarket.com/2010/05/05/the-crowded-buy-side/#comments | 1 Comment |
| http://shiftmarket.com/2010/03/03/stupid-rtb-tricks/ | Stupid RTB Tricks |
| http://shiftmarket.com/author/admin/ | vlad |
| http://shiftmarket.com/category/industry/ | industry |
| http://shiftmarket.com/tag/adex/ | adex |
| http://shiftmarket.com/tag/adexchanges/ | adexchanges |
| http://shiftmarket.com/tag/rtb/ | rtb |
| http://shiftmarket.com/2010/03/03/stupid-rtb-tricks/#comments | 14 Comments |
| http://shiftmarket.com/2010/01/25/hulu-and-targeted-marketing%c2%a0%c2%bb-sociological-imagesthis-is-a/ | Annotated: Hulu and Targeted Marketing |
| http://shiftmarket.com/author/everything-is-media/ | Everything Is Media |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/01/25/hulu-and-targeted-marketing%c2%a0%c2%bb-sociological-imagesthis-is-a/#respond | No Comments |
| http://shiftmarket.com/2010/01/18/adgear-rtb-on-doubleclick-exchange-20-on-vimeo-via-vimeoa/ | AdGear RTB on Doubleclick Exchange 2.0 |
| http://shiftmarket.com/author/everything-is-media/ | Everything Is Media |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/01/18/adgear-rtb-on-doubleclick-exchange-20-on-vimeo-via-vimeoa/#respond | No Comments |
| http://shiftmarket.com/2010/01/08/while-it-is-in-everyone%e2%80%99s-best-interest-theoretically-to-have-fewer-better-performing-ads-on-a/ | Annotated: Managing Commoditization and Exchanges |
| http://shiftmarket.com/author/everything-is-media/ | Everything Is Media |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/01/08/while-it-is-in-everyone%e2%80%99s-best-interest-theoretically-to-have-fewer-better-performing-ads-on-a/#respond | No Comments |
| http://shiftmarket.com/2010/01/06/a-lot-of-the-people-who-read-a-bestselling-novel-for-example-do-not-read-much-other-fiction-by/ | Recommended: A world of hits |
| http://shiftmarket.com/author/everything-is-media/ | Everything Is Media |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/2010/01/06/a-lot-of-the-people-who-read-a-bestselling-novel-for-example-do-not-read-much-other-fiction-by/#respond | No Comments |
| http://shiftmarket.com/page/2/ | |
| http://shiftmarket.com/2010/11/30/bill-bernbach-on-rtb/ | Bill Bernbach on RTB |
| http://shiftmarket.com/2010/11/08/and-data-for-all/ | And Data For All? |
| http://shiftmarket.com/2010/09/07/rtb-things-that-make-don-draper-cry/ | RTB things that make Don Draper cry |
| http://shiftmarket.com/2010/06/16/being-john-malkovich-media-planner-edition/ | Being John Malkovich, media planner edition |
| http://shiftmarket.com/2010/05/05/the-crowded-buy-side/ | The Crowded Buy Side |
| http://shiftmarket.com/2010/11/ | November 2010 |
| http://shiftmarket.com/2010/09/ | September 2010 |
| http://shiftmarket.com/2010/06/ | June 2010 |
| http://shiftmarket.com/2010/05/ | May 2010 |
| http://shiftmarket.com/2010/03/ | March 2010 |
| http://shiftmarket.com/2010/01/ | January 2010 |
| http://shiftmarket.com/2009/12/ | December 2009 |
| http://shiftmarket.com/2009/11/ | November 2009 |
| http://shiftmarket.com/2009/10/ | October 2009 |
| http://shiftmarket.com/2009/09/ | September 2009 |
| http://shiftmarket.com/2009/08/ | August 2009 |
| http://shiftmarket.com/2009/07/ | July 2009 |
| http://shiftmarket.com/2009/06/ | June 2009 |
| http://shiftmarket.com/2009/05/ | May 2009 |
| http://shiftmarket.com/2009/04/ | April 2009 |
| http://shiftmarket.com/2009/03/ | March 2009 |
| http://shiftmarket.com/2009/02/ | February 2009 |
| http://shiftmarket.com/2009/01/ | January 2009 |
| http://shiftmarket.com/2008/11/ | November 2008 |
| http://shiftmarket.com/2008/08/ | August 2008 |
| http://shiftmarket.com/2008/07/ | July 2008 |
| http://shiftmarket.com/2008/05/ | May 2008 |
| http://shiftmarket.com/2008/04/ | April 2008 |
| http://shiftmarket.com/2008/03/ | March 2008 |
| http://shiftmarket.com/2008/02/ | February 2008 |
| http://shiftmarket.com/2008/01/ | January 2008 |
| http://shiftmarket.com/2007/12/ | December 2007 |
| http://shiftmarket.com/2007/11/ | November 2007 |
| http://shiftmarket.com/index-b2.php | Old platform, 2004-2007 |
| http://shiftmarket.com/category/industry/ | industry |
| http://shiftmarket.com/category/link/ | Link |
| http://shiftmarket.com/category/news/ | news |
| http://shiftmarket.com/category/picturephoto/ | Picture/photo |
| http://shiftmarket.com/category/quote/ | Quote |
| http://shiftmarket.com/category/random/ | Random |
| http://shiftmarket.com/category/rant/ | Rant |
| http://shiftmarket.com/category/research/ | Research |
| http://shiftmarket.com/category/video/ | Video |
| http://shiftmarket.com/wordpress/wp-login.php | Login |
| http://shiftmarket.com/feed/ | RSS |
| http://shiftmarket.com/comments/feed/ | Comment RSS |
| http://shiftmarket.com | Shift Market |
external links
| address | anchor text |
|---|---|
| http://www.ddb.com/bernbach.html | here |
| http://www.buzzfeed.com/jdmandell/things-that-make-don-draper-cry-1th1 | this |
| http://www.specificmedia.com/press-releases.php?id=40 | And I read studies that show how display adds lift in search |
| http://www.comscore.com/Press_Events/Press_Releases/2009/10/comScore_and_Starcom_USA_Release_Updated_Natural_Born_Clickers_Study_Showing_50_Percent_Drop_in_Number_of_U.S._Internet_Users_Who_Click_on_Display_Ads | natural born clickers |
| http://adwords.blogspot.com/2009/09/announcing-view-through-conversion.html | says it’s good |
| http://blogs.wsj.com/digits/2010/06/15/where-is-online-advertising-most-powerful/ | online advertising is more effective when it appears on a site that you know and that you trust |
| http://www.iampaddy.com/lifebelow600/ | Designers say it doesn’t |
| http://www.adexchanger.com/research/a-few-good-dsps-the-movie-and-kawajas-iab-presentation-deck/#more-20505 | has posted |
| http://www.adexchanger.com/wp-content/uploads/2010/05/ecosystem.jpg | ecosystem map |
| http://www.mikeonads.com/2010/04/11/scalability-follow-up-the-challenge-customers-impose-on-innovation/ | post by Mike on Ads |
| http://adgear.com | AdGear |
| http://adgear.com | AdGear |
| http://adexchanger.com | AdExchanger |
| http://www.whattheinternetknowsaboutyou.com/top20k | here |
| http://contexts.org/socimages/2010/01/25/hulu-and-targeted-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SociologicalImagesSeeingIsBelieving+%28Sociological+Images%3A+Seeing+Is+Believing%29 | Hulu and Targeted Marketing » Sociological Images |
| http://hunch.com | hunch |
| http://vimeo.com/8821160 | AdGear RTB on Doubleclick Exchange 2.0 |
| http://vimeo.com/user1329196 | Vlad Stesin |
| http://vimeo.com | Vimeo |
| http://fudgie.org | gltail |
| http://www.cogmap.com/blog/2010/01/05/managing-commoditization-and-exchanges/ | - Cogblog » Blog Archive » Managing Commoditization and Exchanges |
| http://www.economist.com/displaystory.cfm?story_id=14959982 | The Economist |
| http://www.negrophonic.com/2010/high-standards-low-numbers/ | mudd up |
| http://www.peterwknox.com/ | peterwknox |
| http://www.marco.org/ | marco |
| http://en.wikipedia.org/wiki/Microblogging | tumblelog |
| http://bloom-hq.com | BLOOM Digital Platforms |
| http://adgear.com | AdGear |
| http://twitter.com/vstesin | @vstesin |
| http://ca.linkedin.com/pub/vlad-stesin/0/84/195 | here |
| http://everythingismedia.tumblr.com | that |
| http://www.adexchanger.com/ | Ad Exchanger |
| http://agencyspy.wordpress.com | Agency Spy |
| http://powrightbetweentheeyes.typepad.com | Andy Nulman |
| http://bloomdigital.com/blog | Bloom Digital Platforms Blog |
| http://tumbl.es | Bosko Milekic |
| http://www.etiennemorier.com/blog | Charles-Etienne Morier |
| http://www.comscore.com/blog/ | comScore Voices |
| http://yardley.ca | Greg Yardley |
| http://thedigitalblur.com | Jason Heller |
| http://lsvp.wordpress.com | Lightspeed Venture Partners Blog |
| http://darmano.typepad.com/logic_emotion/ | Logic + Emotion |
| http://www.marginalrevolution.com/ | Marginal Revolution |
| http://www.mindhacks.com/ | Mind Hacks |
| http://www.twistimage.com/blog/ | Mitch Joel |
| http://aboutmontreal.com | Montreal News |
| http://montrealtechwatch.com/ | Montreal Tech Watch |
| http://paidcontent.org | Paid Content |
| http://praized.com/blog | Praized |
| http://blog.provokat.ca | Provokat |
| http://micropersuasion.com | Steve Rubel |
| http://blog.ted.com | TED |
| http://bubblegeneration.com | Umair Haque |
| http://www.xconomy.com/ | Xconomy |
| http://firstsight.ca | Yannick Manuri |
| http://validator.w3.org/check/referer | Valid XHTML |
| http://midmodesign.com | Mid-Mo Web Design |