last data update: 2011/10/14, 05:27

Website loading time

during the test: 0.71 s

cable connection (average): 1 s

DSL connection (average): 1.29 s

modem (average): 16.61 s

HTTP headers

Information about DNS servers

prblog.typepad.comA204.9.177.195IN43200

Received from the first DNS server

Request to the server "prblog.typepad.com"
You used the following DNS server:
DNS Name: ns2.colo-cation.com
DNS Server Address: 66.244.144.26#53
DNS server aliases:

HEADER opcode: REQUEST, status: NOERROR, id: 7433
flag: qr rd ra REQUEST: 1, ANSWER: 1, AUTHORITY: 3, ADDITIONAL: 0

REQUEST SECTION:
prblog.typepad.com. IN ANY

ANSWER SECTION:
prblog.typepad.com. 86400 IN A 204.9.177.195

AUTHORITY SECTION:
typepad.com. 86400 IN NS ns1.saymedia.com.
typepad.com. 86400 IN NS ns3.saymedia.com.
typepad.com. 86400 IN NS ns2.saymedia.com.

Received 115 bytes from address 66.244.144.26#53 in 81 ms

Received from the second DNS server

Request to the server "prblog.typepad.com"
You used the following DNS server:
DNS Name: ns1.colo-cation.com
DNS Server Address: 66.244.144.18#53
DNS server aliases:

HEADER opcode: REQUEST, status: NOERROR, id: 14090
flag: qr rd REQUEST: 1, ANSWER: 0, AUTHORITY: 3, ADDITIONAL: 0

REQUEST SECTION:
prblog.typepad.com. IN ANY

AUTHORITY SECTION:
typepad.com. 4793 IN NS ns1.saymedia.com.
typepad.com. 4793 IN NS ns2.saymedia.com.
typepad.com. 4793 IN NS ns3.saymedia.com.

Received 99 bytes from address 66.244.144.18#53 in 38 ms

Subdomains (the first 50)

Typos (misspells)

orblog.typepad.com
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Location

IP: 204.9.177.195

continent: NA, country: United States (USA), city: San Francisco

Website value

rank in the traffic statistics: 624 502

There is not enough data to estimate website value.

Basic information

website build using CSS

code weight: 111.28 KB

text per all code ratio: 41 %

title: Strategic Public Relations

description: Focused on integrated marketing strategy communications as well as marketing, advertising, social media, PR and brand strategy.

keywords: PR, prblog, strategy, public relations, marketing, communications, social media, advertising

encoding: utf-8

language: en

Website code analysis

one word phrases repeated minimum three times

PhraseQuantity
to20
the16
and13
of10
Twitter7
with7
it7
an5
into5
by5
And4
make4
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as4
other3
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#NOCincyBananaSplit3
than3
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Chiquita3
J.B.3
in3
our3

two word phrases repeated minimum three times

PhraseQuantity
to make4
by the3

three word phrases repeated minimum three times

B tags

U tags

I tags

A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). And it has two small visuals in the entire 12-page document.What was the white paper about? I’m not sure because every time I tried to read it, I fell asleep.To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. And even in a world teeming with tablets and e-readers, a print execution can help content stand out – in a good way.Reflex MarketingMy issue is with Pavlovian Marketing. This is when we use the same old ways to talk about the new --  regardless of how ill-fitting thesee ways might appear – because that’s how it’s always been done.There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). Keep them. They’re valuable. And sometimes there’s a need to leverage new rules for new tools (social media as engagement vs. broadcast).Pavlovian PurgatoryPavlovian Marketing is somewhere in between these two extremes. As if on command marketers spit out the same tactics. In this case, a rather academic looking white paper.Wikipedia claims a white paper "is an authoritative report or guide that helps solve a problem" or make a decision. "In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool."But does the above definiition mean a white paper has to look like the business equivalent of a college research paper? PSFK publishes white papers I'd like to print out and hang on my walls as much as I want to read it.Far too often, marketers let formats serve as rules instead of guidelines. Take the news release. (No, please, take it. >rim shot<) The start up Square used Instagram to publish a dead simple news release -- with actual news in it.There are a myriad of ways to reach the same goal. I’m not suggesting everything can be snack-sized into a bumper sticker, tweet, infographic, top ten five list or a 60- 30-second video. I am suggesting that we need to practice what we preach as communicators.White Noise PaperAs far as the white paper that inspired this post, let me ask you this. If you’re audience is, by default, online and you’re trying to impress this audience with your point of view on the inner-workings of a niche in the online industry, would you use printed materials to accomplish this goal?A wise then-client once said he knew a colleague with more than 17 years of experience. The only problem was it was a single year -- repeated 17 times. Tune out the din of the marketing bell that sounds clearly as pile after pile of examples bury you (online and offline) ultimately suffering you into a fossil. Take a deep breathe and make sure you're next work is your best work....not simply a rehash of your last work.Cross-posted to the Bad Pitch blog.

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