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Request to the server "notjohnchow.com"
You used the following DNS server:
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DNS Server Address: 208.96.10.221#53
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ns2.dreamhost.com. 14400 IN A 208.96.10.221
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Received from the second DNS server

Request to the server "notjohnchow.com"
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DNS Server Address: 66.33.216.216#53
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ANSWER SECTION:
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notjohnchow.com. 14400 IN MX 0 mx1.balanced.homie.mail.dreamhost.com.
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notjohnchow.com. 14400 IN NS ns3.dreamhost.com.
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mx1.balanced.homie.mail.dreamhost.com. 14400 IN A 208.97.132.209
ns1.dreamhost.com. 14400 IN A 66.33.206.206

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Basic information

website build using CSS

code weight: 275.04 KB

text per all code ratio: 0 %

title: Not John Chow dot Com

description: The Miscellaneous Ramblings of an Average Guy

keywords: John Chow, targeted traffic, web traffic, blog traffic, EntreCard, Adgitize, CMF Ads, traffic, seo, learn, blog, make, money, online, home, based, business, work, job, unemployed, unemployment, advertising, advertise, marketing

encoding: UTF-8

language: en, sv

Website code analysis

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B tags

Chapter VI

Watch Out for the Cannibals

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Banning the Word Cheap

Rule seven: Never tell anyone your product is cheap. Yuck. Nothing major to dwell on here, really, but never xxxxever describe your products as cheap. Competitively priced – yes, the best price for that service – yes, cheap – no way. That just devalues your product full stop. More often than not, people don’t want cheap. They want quality at a good price, especially in online business. Rule eight: Don’t be afraid to experiment with pricing strategies. I can understand how you might be worried that customers, who bought your product costing four hundred dollars, would be annoyed that they receive an e-mail for a special seasonal offer cutting that cost in half, but it seriously doesn’t work that way. You’re not offending anyone by doing this, and it’s the only way you’ll come up with new techniques and tactics yourself, through testing.The fact is real world businesses do this all the time. They have super sales, then they put prices up at Christmas time and particular times of the year when their products are going to be more in demand, discount things daily, add and remove discounts and so on. It’s not a wrong thing to do. It’s not unethical. It’s business. And if your customers have ever left their houses to go and purchase something from a store, they’ll know this too.So here’s the deal. If you need some extra cash, why not offer a limited number of members, a long subscription at a discount of a month or so throughout the year? I have to say this one works real well, and I had a large percentage of my member base from my previous site hand me large up front wads of cash that I could put to good use making more cash. If I’d left them at their twenty dollar per month fee, I might have made an extra few hundred dollars, but at a slower pace.There’s nothing wrong with you adding discounts to the end of five or six day follow-up messages, so on and so forth. In fact, there’s nothing wrong with changing your price on your main page without any warning or notice. Don’t fall into the trap of worrying what previous customers are going to say, because seriously, this happens in the real world all the time. I know in all my experimental days I’ve never had someone come to me and shout or complain because I pulled a quarter off the price a day after they bought it. If you have a quality product, that’s good enough, not to mention you owe it to yourself to try different methods like in the above examples until you get things dead perfect.Value Added

There are Bears

MLM schemes:

Fact: MLM schemes are illegal. Be certain that you are not drawn into one because then you are guilty of fraud.

E-mail processing:

E-Mail Marketing Business

C

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P

a

M

Fact: Sending unsolicited bulk email is a crime according to the CAN-SPAM Act of 2003. The penalties are stiff.

1-900 Business Opportunities:

FACT: Never call a 1-900 number! You do not know how much you will be charged per minute for the call and the ‘secret’ that you will be given access to is just how to pull the same dirty trick on others.

Instant Riches Can Be Yours!

Fact: Overnight fortunes are never made overnight. They are the product of a lot of hard work and devotion to a dream. Don’t believe the hype.

Become a Blogging Millionaire:

Fact: You aren’t going to make millions selling advertising space on your blog site.

Introduction

At a guess, I’d probably say you looked at the competition to see what they were charging. While this is a good start, it’s far from the whole picture, and you’re fumbling in the dark if you looking at competition is the only factor you’re taking into account.Did you know you can double your sales volume by doubling your price? I’ve done it myself, and I’ll show you how. Did you also know that 99% of the products I see being sold are too cheap. So much so, that they’re putting customers off instead of attracting them (which is no doubt what they think they’re doing).Let’s dispel some pricing myths and dig right down to the real facts to ensure you get the most cash in your pocket the next time you launch one of your products.

Overview on Pricing

Pricing Strategies – Getting Started

There are some things that I want to talk to you about related to pricing before you head off, create a sales system, put up a website and stuff a price on your product.The aim of this report is to give some insight into the versatility you have as an online marketer with your own products. The problem is, most people just seem to whack a price on their products with little time spent thinking about it, why they’ve priced it like that, and what factors are going to contribute to whether it’s a successful decision. Sound complicated and a lot of work? Well, let me tell you it’s not. But I think it’s really important that I show you just how much freedom to experiment you have with regards to pricing, and what effect getting it wrong can have in a number of ways, so before you put a price on your product and release it to the world, take some time out, have a read, pick up the points and take them into account using them as kind of a checklist.The Bigger Picture

Now understand, there’s a much bigger picture to this than most people realize. A lot of the time prices are put there, just because they can be and possibly fitted loosely around competition and other products and services offering similar things, however, it’s not just about planting a number and a dollar sign behind it. All through this process you should be asking yourself lots of why questions. Some of the time, people ask me why the heck I go so in depth into subjects and talk about why they happen. They just want to know how to make a whole load of cash real quick.Well, I say to them I can tell you how to do stuff, but if the situation changes, and you didn’t know why it worked in the first place, then you’re going to have to come right back to me again, hand me another five hundred dollars just to find out how to do the same thing in a different way. However, if I tell you how things work, you can take some serious knowledge and know-how away with you, and you have the power to adapt to the fast paced changing world of business online or offline. If you can’t adapt, you’re dead. Or your business is anyway.Like I say, there’s quite a lot to this, and a lot of things that we’re going to talk about, and there’s going to be a load of questions that are going to pop into your head. Does competition matter in such a big marketplace with regards to pricing? Should I be cheaper? Should I be more expensive? How do I know when to be which and why? Should I give special offers to particular groups of people? Who? Why? Should I offer different versions of my product at different prices? How do I do that, and how do I know if I’m doing right?There’s a shed load of answers about the above and much more that I’m going to give you in a moment. But all the way through this I want you to keep in mind the flexibility you have as an online marketer with your pricing. Get this right, and it could easily mean double the profits for you. Get it wrong, and it’s likely you’ll have trouble selling anything at all.Pricing with Regard to Competition

Your price doesn’t have to beat everyone else’s out there for you to get sales. This is something that I learned a long time ago, and you may remember me talking about actually increasing my sales by putting the price of the monthly membership up, and offering an option that was actually ten times more money up front, which increased profits even further.You really need to be aware of what other people are charging for their products, but that doesn’t by any means signal that you have to go out there and beat them. Imagine you’ve just started up an ad tracking and autoresponder script site that’s so detailed, and so professional that it smacks the pants off the competition. But see the other sites offering the same service are hanging around at the ten dollar per month mark. Does this mean that you have to go and beat them and have a lower price for anyone to look at you? Nope, not at all. What you have on your hands is a premium product, and you shouldn’t be worried to sell it at a premium price.Rule 1: Premium Products Sell at Premium Prices

So, here’s rule number one. If you have a great premium product, don’t be afraid to bump the price up. You do not by any means have to beat a competitor’s price to be competitive, in fact, by putting your price up, it’s quite possible that you’ll outsell your cheaper competition. Why? Because a higher price screams quality. Don’t, for one moment, believe you have to have the best price to make any sales. That’s just not true, you just have to have the best sales system, and of course a premium product if you really ever want anyone to buy from you again.Rule 2: Wowing Through Price Is a Bad Move

So in effect, all you’re doing here is adding even more value to your product through a higher price. It might be the same product, but I tell you now, it’s much more likely to sell more copies at a price that someone might look at and think that it’s reasonable, or average than something someone might look at and fall off their chair at how cheap you are.Don’t Be Afraid

Too many people are afraid to take the leap and price their products as they believe they’re worth. Too many people look at competition and think they have to cost less otherwise no one is going to buy their stuff, or they’ll make less money out of it. This is simply not true. Don’t undervalue yourself just for the sake of being cheaper. If you have a better product, you put a higher price tag on it. The experimentation and playing around to find the right combination of offers, deals, follow-up and pricing options can come later.I could show you so many products that are out there right now, in competition with each other, but one is charging a heck of a lot more than the other. How about this guide, for one? Here’s us charging you a thousand dollars for the complete set of manuals, but there are plenty of other guides out there that cost ten dollars. Will the quality of both of them be the same? Looking at the price alone, from a customer’s point of view, I highly doubt it. Times Are Changing – Business Needs To Adapt

How about the latest purchase you made for your house, whether it was a whole work surface, a new garage door, a toaster, a dinner table, whatever it was. I bet if you think about it, you’ll see that times have changed. A long time ago, even before I was born, people wanted things that worked. They were just ok. But nowadays that’s not enough. It’s got to be the best, the fastest, the nicest, the easiest to use. There’s a real market for premium products emerging. Make sure you don’t place yours in the bargain bin if it’s meant as premium product, not a bargain basement product.Increase Sales by Presenting Choices

Ok enough of that for now. I want to talk about something else that’s rarely done, especially in the world of online marketing and info products, and that’s offering different price plans from the word go. Sure people might change their price, put it up and down to experiment, put on offers and so on, but that’s not doing much if your original plan isn’t well thought out.Even with the simplest of single sale info products such as this, you’re presented with options. The more, the better to be honest. Whether you’re a high ticket item offering smaller chunks to be paid at extended periods, or a low priced membership site that does the opposite, and offers a lump sum that gives access for three months, six months or even a year. Remember, the sales process is all about answering the customer’s questions, and squashing their fears or any problems they may come up with in their minds for not buying your product. It’s no good you selling someone on something and then they find out they don’t have the payment option they want. Make sure you add multiples of these. It’s simple, if there’s anyone out there with a website that only offers one payment option, they’re losing sales. Don’t let this be you.Rewards for Customers Equal More Cash in your Pocket

Rule five, and one of the most important. Never ever, no matter what you do, ignore the people that have purchased from you before. It’s not hard to come up with ways to reward them. Right now, I’m putting together an ID number system for myself that allows previous customers to come along and buy my stuff at a discounted rate.These people are the most important of all. You’ve already got them on your lists, they’ve already bought your stuff, which means they’re willing to spend money, and of course they trust you, and they’re serious about wanting more information, or the products and services you offer. Remember this, because if you forget you’ll go broke. It’s as simple as that. You want to keep the customers that are buying from you happy, and you want to stay in touch with them. If you don’t go out of your way to please them, you’ll have to go out and spend wads more on finding new customers. Look after them, because they’ll be with you for a long time to come and will form the base of a successful business from the word go.Trials & Lead Generation

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