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    • last data update: 2011/10/17, 14:58

    Website loading time

    during the test: 9.77 s

    cable connection (average): 10.01 s

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    Date: Mon, 17 Oct 2011 21:58:13 GMT

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    Expires: Thu, 19 Nov 1981 08:52:00 GMT

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    Date: Mon, 17 Oct 2011 21:58:14 GMT

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    Subdomains (the first 50)

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    Location

    IP: 98.129.229.52

    continent: NA, country: United States (USA), city: San Antonio

    Website value

    rank in the traffic statistics:

    There is not enough data to estimate website value.

    Basic information

    website build using CSS

    code weight: 93.76 KB

    text per all code ratio: 21 %

    title: Natural Logic — Strategic Advisors to the Sustainable Economy

    description: Natural Logic — Strategic Advisors to the Sustainable Economy™ — helps companies and governments design, implement and measure profitable sustainability strategies.

    keywords:

    encoding: UTF-8

    language: en

    Website code analysis

    one word phrases repeated minimum three times

    PhraseQuantity
    New166
    –164
    Bottom160
    Volume159
    Line156
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    two word phrases repeated minimum three times

    PhraseQuantity
    New Bottom160
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    – The18
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    three word phrases repeated minimum three times

    PhraseQuantity
    New Bottom Line156
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    B tags

    U tags

    I tags

    images

    file namealternative text
    halfdome01.gifHalf Dome
    mov1.gif
    sailing01.gifSailing
    button_brochure01.gifBrochure
    climbing02b.gifClimbing
    weblink.pngweblink
    videoscreenshothumbt.jpg&w=115&h=80Natural Logic CEO Gil Friend on Strategic Sustainability
    gf_commonsm.jpg&w=115&h=80CEO Gil Friend at Commonwealth Club
    tta_cover-front-15.gif&w=115&h=80The Truth About Green Business
    nl_logoiconsmall.gifNatural Logic

    headers

    H1

    H2

    H3

    H4

    Natural Logic CEO Gil Friend on Strategic Sustainability

    On-Demand Sustainability eLearning Suite Launches

    Gil Friend Named Finalist for ISSP Pinnacle Award

    White Paper: “Extended Producer Responsibility”

    Q4 Action!

    CEO Gil Friend Again Named One of Top 25 Clean Tech Leaders

    CEO Gil Friend at Commonwealth Club

    The Truth About Green Business

    H5

    H6

    internal links

    addressanchor text
    http://www.natlogic.com/Home
    http://www.natlogic.com/?page_id=34Services
    http://www.natlogic.com/services/overview/Overview
    http://www.natlogic.com/services/full-cycle-sustainability/Full Cycle Sustainability™
    http://www.natlogic.com/services/step-by-step/Step By Step
    http://www.natlogic.com/services/step-by-step/strategic-coaching/Strategic Coaching
    http://www.natlogic.com/services/step-by-step/training/Training
    http://www.natlogic.com/services/sustainability-in-action/Sustainability in Action
    http://www.natlogic.com/resources/Resources
    http://www.natlogic.com/resources/audio-and-video/Audio and Video
    http://www.natlogic.com/resources/publications/Publications
    http://www.natlogic.com/resources/publications/white-papers/White Papers
    http://www.natlogic.com/resources/publications/white-papers/epr/Extended Producer Responsibility
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/The Truth About Green Business
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/table-of-contents/Table of Contents
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/sample-chapters/Sample Chapters
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/author-bio/Author Bio
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/reviews/Reviews
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/press-release/Press Release
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/training/Training
    http://www.natlogic.com/resources/publications/the-truth-about-green-business/buy-the-boook/Buy the Book
    http://www.natlogic.com/resources/publications/sustainable-business-a-declaration-of-leadership/Sustainable Business – A Declaration of Leadership
    http://www.natlogic.com/resources/publications/new-bottom-line/New Bottom Line
    http://www.natlogic.com/resources/publications/new-bottom-line/vol16/New Bottom Line Volume 16 – 2007
    http://www.natlogic.com/resources/publications/new-bottom-line/vol16/1-no-more-coal/New Bottom Line Volume 16.1 – No more coal?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol15/New Bottom Line Volume 15 – 2006
    http://www.natlogic.com/resources/publications/new-bottom-line/vol15/1-houston-weve-got-a-problem/New Bottom Line Volume 15.1 – Houston: ‘We’ve got a problem’
    http://www.natlogic.com/resources/publications/new-bottom-line/vol15/2-sustainability-at-the-tipping-point/New Bottom Line Volume 15.2 – Sustainability – At the tipping point?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol15/3-building-change-2030-climate-challenge/New Bottom Line Volume 15.3 – Building the Change: The 2030 Climate Challenge
    http://www.natlogic.com/resources/publications/new-bottom-line/vol15/4-generative-feedback-changing-think-about-change/New Bottom Line Volume 15.4 – Generative Feedback: Changing How We Think About Change
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/New Bottom Line Volume 14 – 2005
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/1-more-on-cost-green-green-building-good-business/New Bottom Line Volume 14.1 – More on the Cost of Green: Why Green Building is Good Business
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/2-csr-reporting-company-performance-closely-correlated/New Bottom Line Volume 14.2 – CSR reporting and company performance: How closely are they correlated?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/3-csr-reporting-current-practices-future-trends/New Bottom Line Volume 14.3 – CSR Reporting: Current Practices and Future Trends
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/3a-csr-reporting-survey/New Bottom Line Volume 14.3.a – CSR Reporting Survey: Details
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/4-sustainable-products-sustainable-companies/New Bottom Line Volume 14.4 – Sustainable products, sustainable companies
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/5-eye-of-the-beholder/New Bottom Line Volume 14.5 – Eye of the Beholder
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/6-urban-futures-tale-new-cities/New Bottom Line Volume 14.6 – Urban Futures: A Tale of New Cities
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/7-avoiding-the-next-train-wreck/New Bottom Line Volume 14.7 – Avoiding the Next Train Wreck
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/8-social-investment-social-capital-and-social-action/New Bottom Line Volume 14.8 – Social Investment, Social Capital and Social Action
    http://www.natlogic.com/resources/publications/new-bottom-line/vol14/9-real-time-regulation-new-business-policy-frontier/New Bottom Line Volume 14.9 – Real Time Regulation – A New Business and Policy Frontier
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/New Bottom Line Volume 13 – 2004
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/1-key-sustainability-kpis-simple-sobering-significant/New Bottom Line Volume 13.1 – Key Sustainability KPIs: the simple, the sobering, the significant
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/2-teams-in-motion-engineering-grace-management-elegance/New Bottom Line Volume 13.2 – Teams in motion: Engineering grace, management elegance
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/3-how-high-moon-challenge-sufficient-goals/New Bottom Line Volume 13.3 – How High the Moon – The challenge of ‘sufficient’ goals
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/4-sustainable-business-declaration-of-leadership/New Bottom Line Volume 13.4 – Sustainable business – Declaration of Leadership
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/5-what-is-it-about-zero-waste/New Bottom Line Volume 13.5 – What is it about ‘zero waste’?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/6-risk-cfos-and-the-sustainability-business-case/New Bottom Line Volume 13.6 – Risk, CFOs, and the Sustainability Business Case
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/7-the-long-and-the-short-of-it/New Bottom Line Volume 13.7 – The Long and the Short of It
    http://www.natlogic.com/resources/publications/new-bottom-line/vol13/8-began-with-dot-product-regulation-future-markets/New Bottom Line Volume 13.8 – It Began With a Dot: Product Regulation and Future Markets
    http://www.natlogic.com/resources/publications/new-bottom-line/vol10/New Bottom Line Volume 10 – 2001
    http://www.natlogic.com/resources/publications/new-bottom-line/vol10/1-cheneys-energy-policy-more-or-less/New Bottom Line Volume 10.1 – Cheney’s Energy Policy… More or Less
    http://www.natlogic.com/resources/publications/new-bottom-line/vol10/2-letter-members-senate-energy-committee/New Bottom Line Volume 10.2 – A Letter to Members of the Senate Energy Committee
    http://www.natlogic.com/resources/publications/new-bottom-line/vol9/New Bottom Line Volume 9 – 2000
    http://www.natlogic.com/resources/publications/new-bottom-line/vol9/1-silicon-valley-should-learn-san-diego-electricity-future/New Bottom Line Volume 9.1 – What Silicon Valley Should Learn From San Diego About Our Electricity Future
    http://www.natlogic.com/resources/publications/new-bottom-line/vol8/New Bottom Line Volume 8 – 1999
    http://www.natlogic.com/resources/publications/new-bottom-line/vol8/1-entropy-a-parable/New Bottom Line Volume 8.1 – Entropy: A Parable
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/New Bottom Line Volume 7 – 1998
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/1-a-sustainability-cookbook/New Bottom Line Volume 7.1 – A Sustainability Cookbook
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/2-a-simple-business-model-a-profound-business-challenge/New Bottom Line Volume 7.2 – A Simple Business Model. A Profound Business Challenge.
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/3-strategic-sustainability-6-driving-a-larger-vehicle/New Bottom Line Volume 7.3 – Strategic Sustainability (6): Driving a Larger Vehicle
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/4-laws-nature-no-referendum-no-amendments/New Bottom Line Volume 7.4 – The Laws of Nature: Sorry, no referendum available, no amendments possible
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/5-the-story-of-o/New Bottom Line Volume 7.5 – The Story of O
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/6-when-the-best-just-isnt-good-enough/New Bottom Line Volume 7.6 – When the best just isn’t good enough
    http://www.natlogic.com/resources/publications/new-bottom-line/vol7/7-surprise-world-works-exactly-as-we-know-it-does/New Bottom Line Volume 7.7 – Surprise! The world works exactly as we know it does
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/New Bottom Line Volume 6 – 1997
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/1-pick-progress-regulatory-reform-regulatory-insulation/New Bottom Line Volume 6.1 – Pick Your Progress: Regulatory Reform? Or Regulatory Insulation?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/2-strategic-sustainability-1-dragged-kicking-screaming-where-really-want-go/New Bottom Line Volume 6.2 – Strategic SustainabilityTM (1): Dragged kicking and screaming to where we really want to go
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/3-sources-sinks-myth-resource-depletion/New Bottom Line Volume 6.3 – From Sources to Sinks: The Myth of Resource Depletion
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/4-green-scissors-cutting-fat-left-right/New Bottom Line Volume 6.4 – Green Scissors: Cutting the Fat From Left and Right
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/5-what-you-see-get-dna-supersheep-patterns-life/New Bottom Line Volume 6.5 – What you see is what you get: DNA, Supersheep and the Patterns of Life
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/6-strategic-sustainability-2-its-in-the-way-that-you-move-it/New Bottom Line Volume 6.6 – Strategic Sustainability (2): It’s in the way that you move it
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/7-natures-services-our-invisible-bank-account-comes-into-focus/New Bottom Line Volume 6.7 – Nature’s Services: Our invisible bank account comes into focus
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/8-strategic-sustainability-3-wasa-to-ya/New Bottom Line Volume 6.8 – Strategic Sustainability (3): WASA to ya?!
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/9-an-economic-approach-to-slowing-global-climate-change/New Bottom Line Volume 6.9 – An Economic Approach to Slowing Global Climate Change
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/10-income-energy-and-local-economies-the-white-lightening-solution/New Bottom Line Volume 6.10 – Income Energy and Local Economies: The White Lightening Solution
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/11-mai-globalization-and-the-tragedy-common/New Bottom Line Volume 6.11 – MAI: Globalization and the Tragedy of the All Too Common
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/12-parable-trades-anthropology-cell-biology-wto/New Bottom Line Volume 6.12 – The Parable of the Trades: Anthropology, Cell Biology and the WTO
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/13-strategic-sustainability-4-less-is-more-swedish-forest/New Bottom Line Volume 6.13 – Strategic Sustainability (4): Less is more in Swedish forest
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/14-clear-day-deja-vu-all-over-again/New Bottom Line Volume 6.14 – On a Clear Day You Can Deja Vu All Over Again
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/15-whats-new-nothing/New Bottom Line Volume 6.15 – What’s New? Nothing
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/16-everything-management-i-learned-369-years-ago-launch-sinking-wasa-ship/New Bottom Line Volume 6.16 – Everything I Ever Needed to Know About Management I Learned 369 Years Ago at the Launch — and Sinking — of the Wasa Ship
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/17-stranded-assets-why-cant-you-ever-find-capitalist-around-when-you-need/New Bottom Line Volume 6.17 – Stranded Assets: Why Can’t You Ever Find a Capitalist Around When You Need One?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/18-affluenza-might-as-well-face-it/New Bottom Line Volume 6.18 – Affluenza: Might As Well Face It…
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/19-regional-metabolism-analysis-tool-reality-based-economic-development/New Bottom Line Volume 6.19 – Regional Metabolism Analysis: A Tool for “Reality-based” Economic Development
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/20-strategic-sustainability-5-facing-facts-interface/New Bottom Line Volume 6.20 – Strategic Sustainability (5): Facing the Facts at Interface
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/21-bioneers-plant-wisdom-corporate-futures-together-again-first-time/New Bottom Line Volume 6.21 – Bioneers: Plant Wisdom and Corporate Futures, Together Again for the Very First Time
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/22-biomimicry-secrets-hiding-plain-sight/New Bottom Line Volume 6.22 – Biomimicry: Secrets Hiding in Plain Sight
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/23-compromise-breakthrough-kyoto-climate-change-factor-four-efficiencies/New Bottom Line Volume 6.23 – Compromise or Breakthrough? Kyoto, Climate Change and Factor Four Efficiencies
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/24-business-climate-change-kyoto-money-bank/New Bottom Line Volume 6.24 – The Business of Climate Change: From Kyoto to Money in the Bank
    http://www.natlogic.com/resources/publications/new-bottom-line/vol6/25-some-food-thought-please-chew-thoroughly/New Bottom Line Volume 6.25 – Some Food for Thought. Please Chew Thoroughly.
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/New Bottom Line Volume 5 – 1996
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/1-business-and-environment-world-wide-web/New Bottom Line Volume 5.1 – Business and Environment on the World Wide Web (1)
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/2-business-environment-world-wide-web/New Bottom Line Volume 5.2 – Business and Environment on the World Wide Web (2)
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/3-life-cycle-assessment-thinking/New Bottom Line Volume 5.3 – From Life Cycle Assessment to Life Cycle Thinking
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/4-ecomimesis-copying-ecosystems-fun-profit/New Bottom Line Volume 5.4 – Ecomimesis: Copying ecosystems for fun and profit
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/5-zero-ecological-footprint-how-lightly-tread/New Bottom Line Volume 5.5 – Zero Ecological Footprint: How Lightly Can We Tread?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/6-cyclical-materials-economy-goes-around-comes-or-does-it/New Bottom Line Volume 5.6 – A Cyclical Materials Economy: What goes around comes around…or does it?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/7-shooting-rapids-time-logic-wall-street/New Bottom Line Volume 5.7 – Shooting the Rapids: Time and the Logic of Wall Street
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/8-minding-own-business-watch-metabolism/New Bottom Line Volume 5.8 – Minding Your Own Business? Watch Its Metabolism
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/9-endocrine-disrupters-not-nice-fool-mother-nature/New Bottom Line Volume 5.9 – Endocrine Disrupters: It’s Not Nice to Fool Mother Nature
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/10-decentralization-preemption-ideological-consistency/New Bottom Line Volume 5.10 – Decentralization, Preemption and Ideological Consistency
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/11-requisite-variety-corporation-person-where-head/New Bottom Line Volume 5.11 Requisite Variety: If a Corporation “Is” a Person, Where Is Its Head?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/12-tunneling-through-efficiency-barrier-hits-just-keep-coming/New Bottom Line Volume 5.12 – Tunneling Through the Efficiency “Barrier”: The Hits Just Keep on Coming
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/13-life-cycle-analysis-only-good-data/New Bottom Line Volume 5.13 – Life Cycle Analysis: Only as Good as the Data
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/14-rating-your-companys-eqe-design-environment-checklist/New Bottom Line Volume 5.14 – Rating Your Company’s EQE: A Design for Environment Checklist
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/15-weather-risk-physics-climate-change/New Bottom Line Volume 5.15 – Weather or not: Risk and the physics of climate change
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/16-making-sense-garbage-recycle-arguments/New Bottom Line Volume 5.16 – Making Sense of Garbage: They Recycle Arguments, Don’t They?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/17-cost-environmental-quality-efficiency-straw-gold/New Bottom Line Volume 5.17 – The Cost of Environmental Quality and Efficiency: Straw into Gold
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/18-real-eurostyle-sustainable-development-competitive-advantage/New Bottom Line Volume 5.18 – The Real Eurostyle: Sustainable Development and Competitive Advantage
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/19-trick-treat-surprises-environmental-landscape/New Bottom Line Volume 5.19 – Trick or Treat: Surprises on the Environmental Landscape
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/20-industries-transition-new-business-landscape/New Bottom Line Volume 5.20 – Industries in Transition: A new business landscape
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/21-carbon-taxes-revisited-still-economy-stupid/New Bottom Line Volume 5.21 – Carbon Taxes Revisited: It’s Still the Economy, Stupid
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/22-evaluating-corporate-environmental-performance/New Bottom Line Volume 5.22 – Evaluating Corporate Environmental Performance
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/23-here-comes-sun-unrealized-promise-of-photovoltaics/New Bottom Line Volume 5.23 – Here Comes the Sun: The Unrealized Promise of Photovoltaics
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/24-greening-of-yellowstone/New Bottom Line Volume 5.24 – The Greening of Yellowstone
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/25-more-with-less-next-car-learn-from-luggage-cart/New Bottom Line Volume 5.25 – Doing more with less: What your next car will learn from a luggage cart
    http://www.natlogic.com/resources/publications/new-bottom-line/vol5/26-year-end-musings-whole-enchilada/New Bottom Line Volume 5.26 – Year End Musings on the Whole Enchilada
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/New Bottom Line Volume 4 – 1995
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/1-other-carbon-crisis-trading-soil-oil/New Bottom Line Volume 4.1 – The Other Carbon Crisis: Trading Soil for Oil
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/2-banking-green-financial-industry-environment/New Bottom Line Volume 4.2 – Banking on Green: The Financial Industry and the Environment
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/3-business-process-re-engineering-comes-regulatory-reform/New Bottom Line Volume 4.3 – Business Process Re-Engineering Comes to Regulatory Reform
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/4-rating-companys-eqe/New Bottom Line Volume 4.4 -Rating your company’s EQE
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/5-contract-america-taking-contract-americas-environment/New Bottom Line Volume 4.5 – Contract with America: Taking Out a Contract on America’s Environment
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/6-eco-efficiency-winning-investment-strategy/New Bottom Line Volume 4.6 – Eco-Efficiency: A Winning Investment Strategy
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/7-eco-efficiency-winning-investment-strategy-2/New Bottom Line Volume 4.7 – Eco-Efficiency: A Winning Investment Strategy (2)
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/8-five-more-earth-days-until-the-millennium/New Bottom Line Volume 4.8 – Only Five More Earth Days Until the Millennium
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/9-ecological-tax-reform-composting-gridlock/New Bottom Line Volume 4.9 – Ecological Tax Reform: Composting the Gridlock
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/10-rating-companys-eqe-an-energy-checklist/New Bottom Line Volume 4.10 – Rating Your Company’s EQE: An Energy Checklist
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/11-want-cut-energy-waste-send-column-to-congress/New Bottom Line Volume 4.11 – Want to Cut Energy Waste? Send This Column to Congress.
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/12-more-things-change-production-transformation/New Bottom Line Volume 4.12 – The More Things Change: “Production” and Transformation
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/13-rating-companys-eqe-water-efficiency-checklist/New Bottom Line Volume 4.13 – Rating Your Company’s EQE: A Water Efficiency Checklist
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/14-who-knows-business-really-dump-heap/New Bottom Line Volume 4.14 – Who Knows What Business You’re Really In? The Dump Heap Knows.
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/15-cities-global-warming-key-new-renaissance/New Bottom Line Volume 4.15 – Cities and Global Warming: Key to a New Renaissance?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/16-doing-right-business-leadership-environmental-management-grateful-dead/New Bottom Line Volume 4.16 – Doing it Right: Business Leadership, Environmental Management… and The Grateful Dead?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/17-suffer-from-much-progress-notenough/New Bottom Line Volume 4.17 – Do We Suffer From Too Much Progress? Or Not Enough?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/18-trap-of-binary-thinking/New Bottom Line Volume 4.18 – The Trap of Binary Thinking
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/19-iso-14000-next-horizon-environmental-management/New Bottom Line Volume 4.19 – ISO 14000: The Next Horizon in Environmental Management
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/20-upstream-downstream/New Bottom Line Volume 4.20 – Upstream, Downstream
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/21-industrial-ecology-motion-1/New Bottom Line Volume 4.21 – Industrial Ecology in Motion (1)
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/22-industrial-ecology-motion-2-heavy-industry/New Bottom Line Volume 4.22 – Industrial Ecology in Motion (2): Heavy Industry
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/23-industrial-ecology-motion-3-eco-industrial-parks/New Bottom Line Volume 4.23 – Industrial Ecology in Motion (3): Eco-Industrial Parks
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/24-ecological-design-living-material-world/New Bottom Line Volume 4.24 – Ecological Design: Living in the Material World
    http://www.natlogic.com/resources/publications/new-bottom-line/vol4/25-strategic-environmental-management-publications/New Bottom Line Volume 4.25 – Strategic Environmental Management Publications
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/New Bottom Line Volume 3 – 1994
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/1-out-mud-disaster-recovery-sustainable-re-development/New Bottom Line Volume 3.1 – Out of the Mud: Disaster Recovery and Sustainable Re-Development
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/2-designing-real-world-real-world/New Bottom Line Volume 3.2 – Designing for the REAL World… and the Real WORLD
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/3-light-bulbs-trade-wars-shareholder-suits/New Bottom Line Volume 3.3 – Light Bulbs, Trade Wars and Shareholder Suits
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/4-price-cost-next-environmental-frontier/New Bottom Line Volume 3.4 – Price and Cost: The Next Environmental Frontier
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/5-re-engineering-regulations-whos-customer-whats-product/New Bottom Line Volume 3.5 – Re-Engineering Regulations: (Who’s the Customer? What’s the Product?)
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/6-keeping-up-with-joneses-business-environment-newsletters/New Bottom Line Volume 3.6 – Keeping up with the Joneses: Business and Environment Newsletters
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/7-ecoaudits-giving-company-environmental-check-up/New Bottom Line Volume 3.7 – EcoAudits: Giving Your Company an Environmental Check-Up
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/8-building-environmental-economy-municipal-strategy/New Bottom Line Volume 3.8 – Building an Environmental Economy: A Municipal Strategy
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/9-industrial-ecosystems-world-without-waste-amen/New Bottom Line Volume 3.9 – Industrial Ecosystems: World Without Waste, Amen?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/10-free-trade-negastuff-sustainable-economies/New Bottom Line Volume 3.10 – Free Trade, “Negastuff” and Sustainable Economies
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/11-end-ownership-leasing-licensing-environmental-quality/New Bottom Line Volume 3.11 – The End of Ownership? Leasing, Licensing and Environmental Quality
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/12-natural-step-linear-cyclical-economy/New Bottom Line Volume 3.12 – The Natural Step (1): From Linear to Cyclical Economy
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/13-natural-step-industrialized-country-learns-common-sense/New Bottom Line Volume 3.13 – The Natural Step (2): An Industrialized Country Learns Common Sense
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/14-voluntary-government-programs-support-business-environmental-efficiency/New Bottom Line Volume 3.14 – Voluntary Government Programs Support Business Environmental Efficiency
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/15-voluntary-government-programs-support-business-environmental-efficiency/New Bottom Line Volume 3.15 – More Voluntary Government Programs Support Business Environmental Efficiency
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/16-takings-liberties-none-dare-call-reason/New Bottom Line Volume 3.16 – “Takings” Liberties: None Dare Call It Reason
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/17-risky-business-accounts-for-regulations/New Bottom Line Volume 3.17 – Risky Business: Who Accounts for Regulations?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/18-have-your-cake-eat-too-when-youre-talking-out-both-sides-mouth/New Bottom Line Volume 3.18 – How Can You Have Your Cake and Eat It Too When You’re Talking Out of Both Sides of Your Mouth?
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/19-recycling-economy-just-tip-iceberg/New Bottom Line Volume 3.19 – The Recycling Economy: Just the Tip of the Iceberg
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/20-green-procurement/New Bottom Line Volume 3.20 – Green Procurement
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/21-environmental-management-payoff-church-dwight/New Bottom Line Volume 3.21 – The Environmental Management Payoff at Church and Dwight
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/22-global-energy-economy-turning-corner/New Bottom Line Volume 3.22 – The Global Energy Economy: Turning the Corner
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/23-two-benefits-price-of-one/New Bottom Line Volume 3.23 – Two Benefits for the Price of One
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/24-recommended-readings-environmental-quality-efficiency/New Bottom Line Volume 3.24 – Recommended Readings on Environmental Quality and Efficiency
    http://www.natlogic.com/resources/publications/new-bottom-line/vol3/25-environmental-management-new-newtonian-age/New Bottom Line Volume 3.25 – Environmental Management in the New Newtonian Age
    http://www.natlogic.com/resources/publications/new-bottom-line/vol2/New Bottom Line Volume 2 – 1993
    http://www.natlogic.com/resources/publications/new-bottom-line/vol2/1-environmental-regulatory-reform/New Bottom Line Volume 2.1 – Environmental Regulatory “Reform”
    http://www.natlogic.com/resources/publications/new-bottom-line/vol2/2-actions-consequences-where-free-market-lies/New Bottom Line Volume 2.2 – Actions and Consequences: Where the Free Market Lies
    http://www.natlogic.com/resources/publications/new-bottom-line/vol2/3-total-quality-environmental-management/New Bottom Line Volume 2.3 – Total Quality Environmental Management
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/New Bottom Line, Volume 1 – 1992
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/1-environment-vs-economy/New Bottom Line Volume 1.1 – Environment vs. Economy
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/2-assessing-environmental-performance/New Bottom Line Volume 1.2 – Assessing Environmental Performance
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/3-environmental-industry-bigger-picture/New Bottom Line Volume 1.3 – Environmental Industry: The Bigger Picture
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/4-couldnt-do-that-wouldnt-be-prudent/New Bottom Line Volume 1.4 – Couldn’t Do That. Wouldn’t Be Prudent.
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/5-competitiveness-jobs-environment/New Bottom Line, Volume 1.5 – Competitiveness, Jobs and Environment
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/6-words-words-words/New Bottom Line, Volume 1.6 – Words. Words. Words.
    http://www.natlogic.com/resources/publications/new-bottom-line/vol1/7-environmental-efficiency-engine-economic-recovery/New Bottom Line, Volume 1.7 – Environmental Efficiency: An Engine of Economic Recovery
    http://www.natlogic.com/resources/tools/Tools
    http://www.natlogic.com/resources/tools/retrofitoptimizer/RetrofitOptimizer™
    http://www.natlogic.com/resources/tools/sciwatch/SCIwatch™ – Continuous Commissioning
    http://www.natlogic.com/about-us/About Us
    http://www.natlogic.com/?page_id=20Approach
    http://www.natlogic.com/about-us/approach/overview/Overview
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    http://www.natlogic.com/about-us/clients/case-studies/whitewave/WhiteWave
    http://www.natlogic.com/about-us/clients/case-studies/arizona-public-service/Arizona Public Service
    http://www.natlogic.com/about-us/clients/case-studies/bon-appetit-management-company/Bon Appetít Management Company
    http://www.natlogic.com/about-us/clients/case-studies/california-energy-efficiency/California Energy Efficiency
    http://www.natlogic.com/about-us/clients/case-studies/green-spa-network/Green Spa Network
    http://www.natlogic.com/about-us/clients/case-studies/stopwaste/StopWaste
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    http://www.natlogic.com/about-us/clients/case-studies/city-of-berkeley/City of Berkeley
    http://www.natlogic.com/about-us/clients/case-studies/sustainability-global-reporters/SustainAbility Global Reporters
    http://www.natlogic.com/about-us/clients/case-studies/noramco/Noramco
    http://www.natlogic.com/?page_id=97Team
    http://www.natlogic.com/about-us/team/overview/Overview
    http://www.natlogic.com/?page_id=97Core & Network
    http://www.natlogic.com/about-us/team/overview/core-team/elaine-shusterman/Elaine Shusterman
    http://www.natlogic.com/about-us/team/overview/core-team/gil-friend/Gil Friend
    http://www.natlogic.com/about-us/team/overview/core-team/david-jaber/David Jaber
    http://www.natlogic.com/about-us/team/overview/core-team/benjamin-privitt/Benjamin Privitt
    http://www.natlogic.com/about-us/team/overview/core-team/christine-arena/Christine Arena
    http://www.natlogic.com/about-us/team/overview/core-team/gautam-barua/Gautam Barua
    http://www.natlogic.com/about-us/team/overview/core-team/janine-benyus/Janine Benyus
    http://www.natlogic.com/about-us/team/overview/core-team/suzanne-biegel/Suzanne Biegel
    http://www.natlogic.com/about-us/team/overview/core-team/jamais-cascio/Jamais Cascio
    http://www.natlogic.com/about-us/team/overview/core-team/joshua-cloud/Joshua Cloud
    http://www.natlogic.com/about-us/team/overview/core-team/matthew-dundas/Matthew Dundas
    http://www.natlogic.com/about-us/team/overview/core-team/jeremy-faludi/Jeremy Faludi
    http://www.natlogic.com/about-us/team/overview/core-team/shana-gillis/Shana Gillis
    http://www.natlogic.com/about-us/team/overview/core-team/pamela-gordon/Pamela Gordon
    http://www.natlogic.com/about-us/team/overview/core-team/doug-holmes/Doug Holmes
    http://www.natlogic.com/about-us/team/overview/core-team/michael-kleeman/Michael Kleeman
    http://www.natlogic.com/about-us/team/overview/core-team/terry-mandel/Terry Mandel
    http://www.natlogic.com/about-us/team/overview/core-team/suzanne-marquis/Suzanne Marquis
    http://www.natlogic.com/about-us/team/overview/core-team/eleanor-m-lecain/Eleanor M. LeCain
    http://www.natlogic.com/about-us/team/overview/core-team/carroll-moore/Carroll Moore
    http://www.natlogic.com/about-us/team/overview/core-team/bonnie-nixon/Bonnie Nixon
    http://www.natlogic.com/about-us/team/overview/core-team/timothy-oshea/Timothy O’Shea
    http://www.natlogic.com/about-us/team/overview/core-team/bill-reed/Bill Reed
    http://www.natlogic.com/about-us/team/overview/core-team/chris-robertson/Chris Robertson
    http://www.natlogic.com/about-us/team/overview/core-team/steve-reinhardt/Steve Reinhardt
    http://www.natlogic.com/about-us/team/overview/core-team/hardin-tibbs/Hardin Tibbs
    http://www.natlogic.com/about-us/team/overview/core-team/kumar-venkat/Kumar Venkat
    http://www.natlogic.com/about-us/team/overview/core-team/liz-weber/Liz Weber
    http://www.natlogic.com/about-us/team/board-and-advisors/Board and Advisors
    http://www.natlogic.com/about-us/team/allies-2/Allies
    http://www.natlogic.com/about-us/team/careers/Careers
    http://www.natlogic.com/about-us/team/careers/consulting/Consulting
    http://www.natlogic.com/about-us/team/careers/internships/Internships
    http://www.natlogic.com/about-us/team/careers/marketing/Marketing
    http://www.natlogic.com/about-us/team/careers/technology/Technology
    http://www.natlogic.com/news/News
    http://www.natlogic.com/news/press-releases/Press Releases
    http://www.natlogic.com/news/press-releases/new-white-paper-extended-producer-responsibility-offers-new-direction-for-us-waste-management-policy/New White Paper: “Extended Producer Responsibility” Offers New Direction for US Waste Management Policy
    http://www.natlogic.com/news/press-releases/natural-logic-scientific-conservation-announce-strategic-alliance-to-optimize-energy-efficient-buildings/Natural Logic & Scientific Conservation announce strategic alliance to optimize energy efficient buildings
    http://www.natlogic.com/news/press-releases/trucost-alliance/Natural Logic & Trucost Join Forces to Offer Next Generation Sustainability Consulting & Analytics
    http://www.natlogic.com/news/press-releases/webinar-helps-businesses-%e2%80%98come-to-grips%e2%80%99-with-carbon-management/Webinar Helps Businesses ‘Come to Grips’ with Carbon Management
    http://www.natlogic.com/news/press-releases/natural-logic-and-sun-microsystems-announce-the-launch-of-sustainability-tracking-platform-openecoorg/Natural Logic and Sun Microsystems Announce the Launch of Sustainability Tracking Platform OpenEco.org
    http://www.natlogic.com/news/press-information/Press Information
    http://www.natlogic.com/news/workshops-and-events/Workshops And Events
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    http://www.natlogic.com/?page_id=5Half Dome
    http://www.natlogic.com/?page_id=5What We Think
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    http://www.natlogic.com/wp-content/uploads/2009/05/nl_commonvalues.mov
    http://www.natlogic.com/?page_id=24More videos >
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    http://www.natlogic.com/?page_id=7Sailing
    http://www.natlogic.com/?page_id=7What We Do
    http://www.natlogic.com/services/overview/Overview
    http://www.natlogic.com/services/full-cycle-sustainability/Full Cycle Sustainability™
    http://www.natlogic.com/services/step-by-step/Step by Step
    http://www.natlogic.com/services/how-to-work-with-us/strategic-coaching/Executive Coaching
    http://www.natlogic.com/wp-content/uploads/2009/05/nlibrochure1.pdfBrochure
    http://www.natlogic.com/wp-content/uploads/2009/05/nlibrochure1.pdfDownload our brochure
    http://www.natlogic.com/?page_id=9Climbing
    http://www.natlogic.com/?page_id=9Who We Are
    http://www.natlogic.com/?page_id=9Our team
    http://www.natlogic.com/?page_id=104Strategic allies
    http://www.natlogic.com/?page_id=170About CEO Gil Friend
    http://www.natlogic.com/2011/06/sustainability-in-practice-new-elearning-suite/On-Demand Sustainability eLearning Suite Launches
    http://www.natlogic.com/2011/06/sustainability-in-practice-new-elearning-suite/...
    http://www.natlogic.com/2011/05/gil-friend-named-finalist-for-issp-pinnacle-award/Gil Friend Named Finalist for ISSP Pinnacle Award
    http://www.natlogic.com/2011/05/gil-friend-named-finalist-for-issp-pinnacle-award/...
    http://www.natlogic.com/2010/12/new-white-paper-extended-producer-responsibility/White Paper: “Extended Producer Responsibility”
    http://www.natlogic.com/2010/12/new-white-paper-extended-producer-responsibility/...
    http://www.natlogic.com/2010/10/q4-action-2/Q4 Action!
    http://www.natlogic.com/2010/10/q4-action-2/...
    http://www.natlogic.com/2010/02/ceo-gil-friend-named-one-of-top-25-clean-tech-leaders/CEO Gil Friend Again Named One of Top 25 Clean Tech Leaders
    http://www.natlogic.com/2010/02/ceo-gil-friend-named-one-of-top-25-clean-tech-leaders/...
    http://www.natlogic.com/2009/08/ceo-gil-friend-at-commonwealth-club-aug-18/CEO Gil Friend at Commonwealth Club
    http://www.natlogic.com/2009/08/ceo-gil-friend-at-commonwealth-club-aug-18/...
    http://www.natlogic.com/?page_id=262The Truth About Green Business
    http://www.natlogic.com/?page_id=262...
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    external links

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    http://www.businessmetabolics.comBusiness Metabolics™ – Sustainability Dashboards
    http://archive.constantcontact.com/fs083/1011052378810/archive/1102032464775.htmlweblink
    http://archive.constantcontact.com/fs083/1011052378810/archive/1102032464775.htmlClick here for our Newlsetter Archive
    http://vimeo.com/26983386Natural Logic CEO Gil Friend on Strategic Sustainability
    http://www.computercourage.comWebsite by Computer Courage
    http://www.declarationofleadership.com/Declaration of Leadership