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title: Small Business Marketing | Marketing For Entrepreneurs | Realtor Marketing

description: Small business marketing, entrepreneur and realtor marketing solutions. Website and blog design, social media marketing, social networking, postcards, newsletters and more!

keywords: small business marketing, entrepreneur marketing, realtor marketing, postcards, email, newsletters, blogs, blog, websites, website, social media, social media marketing

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HomeProductsMarketing SpeakerContact UsMA UniversitySubscribeSmall Business Marketing and Social Media Marketing Services Written by: Tara JacobsenIf you are here, you are probably a small business owner or entrepreneur who has heard all the buzz about social media marketing and how it can help grow your business. BUT who has the time to do all that tweeting, blogging, and networking when you have a business to run? Our social media marketing [...] Read the full article →Small Business Marketing – Layering Your Marketing Message Read the full article →How To Send Free Video Email – Eyejot Read the full article →Facebook New And Improved Friend Lists! Social Media Marketing Read the full article →Social Media and Blogs Are The New Yellow Pages Read the full article →Small Business Marketing – Systems and Results Read the full article → Small Business Marketing – In Store EventsIn store events are a great small business marketing ploy to get people into your brick and mortar business! They can be big or small, but all are effective if you are committed to making them AN EVENT! What Are In-Store Events? In store retail events are not just about having “a sale” (please say [...] Read the full article → Realtor Marketing – FSBO or Expired YouTube CampaignRealtor marketing has many different aspects and doing YouTube videos can seem overwhelming, but learning the ins and outs of doing basic, basic videos is SO worth your time! In this post we will talk about how to set up a FSBO YouTube Campaign! Overview of a FSBO and Expired Marketing Campaign When you are [...] Read the full article →Small Business Marketing – In Store Eventsby Tara Jacobsen on In store events are a great small business marketing ploy to get people into your brick and mortar business! They can be big or small, but all are effective if you are committed to making them AN EVENT!What Are In-Store Events?In store retail events are not just about having “a sale” (please say that with a sigh in your voice!) Having a reason for people to come to your brick and mortar business does not have to be a cause for losing revenue, in fact, I think that it should be a cause for increasing revenue and making more sales!There are many types of in-store events across many different types of businesses, but I thought that this one was especially well thought out!Designing With WowOne of our friends, Dale Jaworski (an Denver interior designer extraordinaire and specialist at WOW Furniture) sent us the above Meetup email about her interior designers group. The content of the email was:Our group will explore ways to innovate and inspire interior design. We will be looking to enhance the private designer’s business with education, ideas and special product offerings. Each month we will have a speaker and highlighting of a brand to meet your customer’s needs. Supporting each other to build a better design community in the Denver metro area!We are collaborating with WOW! furniture store, who has offered us their conference room and refreshments each month. They offer a great designer incentive program, along with wonderful high end, custom vendors to order from. If you’ve never been there you owe it to your clients to check it out! To participate in the Designer Program you will need a copy of your sales tax license and a business card.What They Did RightIf you are looking to start bringing in more in-store traffic, this is the way to do it! Here are some of the things that I LOVE about this event:It is FREE – they are not trying to get people to pay for the pleasure of coming to the store! Instead, the store is offering a space available to interior designers who are their target market for sales.It is VERY specific about what the attendee will get, “enhance the private designer’s business with education, ideas and special product offerings.”While the speakers will be highlighting the product offerings, if they do it right, the overall feeling will not be SELL, SELL, SELL on Dale or WOW’s part, the feeling will be that they showed them great ideas, and, amazingly enough, they are available right downstairs!So you have this meetup and get some people in the door. What now? This is how I would follow up with the meetings:Send a handwritten thank you card for attending – there are currently 5 signups so that would not take a huge amount of time! PLUS 5 highly targeted, engaged designers is better than having a hundred schmoes in the room.Set up a postcard program to invite them to the next event (Meetup.com will send them an email – you should send them a card).Call them in the meantime to take a “back of the house” tour of WOW. Everyone likes to see behind the scenes and this will build your rapport with the designers.There are about a thousand other things you could do, but this is a start!{ 2 comments }Small Business Marketing – Layering Your Marketing Messageby Tara Jacobsen on Small business marketing is all about getting prospective customers to notice you. I KNOW, you think that small business marketing is about getting them to BUY from you, but first they have to know you exist!The easiest way to get people to notice you is to show up everywhere they go, from in person, to their mailbox, online at social media and in their email inbox. This process of being everywhere is officially called layering and should be part of a planned structured marketing campaign.LL Bean is stalking me. Don’t get me wrong, I LOVE the LL Bean gang! They have American made clothes (I am from the rust belt near Pittsburgh so this has always mattered to me). Their clothing is unbelievably high quality and they have a no questions asked return policy. Seriously, you can wear your shoes, clothes or coats for YEARS and if something goes wrong, they will make it right, no questions asked.Years ago I got on their mailing list and they have continued to send me catalogs, even though I have not ordered in quite some time. Sort of nice, but did not compel me to buy.Social Media MarketingSo today I opened my Facebook and they had posted a message about extreme weather clips on the LL Bean Facebook page. Not a picture of their product with a link (although they have them too!), a video from the weather channel about terrible cold weather.Small Business Marketing Tip – So NOW I am thinking about cold weather in conjuction with LL Bean! They have snuggly warm coats and slippers in case it snows like that here. Email MarketingAfter cruising the Social Media and noticing the LL Bean clip (I didn’t watch the video but got the gist and the association stuck). I popped open my inbox to delete messages (I mean read my email…hehehe). What showed up there? An email from LL Bean!Now I am in marketing so I tend to notice when things happen like this, but I am also human and the urge to buy something from LL Bean is getting greater and greater! Direct Mail MarketingSo, as most of you know I am an internetty kind of gal. I get leads from the internet, teach internet marketing classes and have every whiz-bangy kind of appliance needed to access the internet at my disposal.That having been said, I rarely BUY things on the internet. I go to stores and look at catalogs (doh, I just happen to have an LL Bean catalog handy!). Sending me a catalog will definitely make this layering marketing work better for the Bean! How To Do Layering For Small Business MarketingSo you are a small business owner or entrepreneur and you are thinking to your self (in a really snarky tone, I can hear you) that you do not have the millions of dollar advertising budget that LL Bean has! That figuring out all that technology is going to take time and money you don’t have.Here are some easy ways for small business owners to capitalize on what we have seen here today!Direct mail marketing – There are two ways to do direct mail marketing on a shoestring. Print dinky postcards on colored paper, 4 to a sheet or buy them from Vistaprint for pennies on the dollar. I checked yesterday and the cost for a postcard stamp is 29 cents so the cost to do a 100 piece mailing should be less than 50 bucks total. I am getting ready to send a 100 piece dinky postcard mailing this week and will let you know what the response rate is!Email marketing – if you are not using an online database like Constant Contact or Office Auto Pilot (the one I use) yet, start today. Figure it out and start building a list! Send them informative emails. I KNOW, you are all clamoring about what to send, send something that is related to your business!Pick up the phone – Call them to see if they got what you sent! Your mailing made this a much warmer call.Social Media Marketing – Post something about this on your social media like Facebook, Twitter, Google Plus or LinkedIn. Be careful not to be too salesy, just something good and interesting for them to enjoy that is related to your business.With my coaching clients, I recommend that we have “theme months” where we pick a theme and market to that using multiple sales channels. I can’t stress enough that you should pick a theme for this month RIGHT NOW, set up some of these layered sales outlets and get started bringing in more prospects and sales!– — –If you would like to find out more about my Small Business Marketing coaching programs today, give me a call 727-415-9165. { 2 comments }How To Send Free Video Email – Eyejot Lots of my customers ask how to send free video email. Because my peeps know they can email me anything marketing related to review, I have been getting a glut of “should I buy this video email program?” questions. The ones that are the current MLM (multi level marketing) darlings are quite pricey, with setup [...] Read the full article →Facebook New And Improved Friend Lists! Social Media Marketing SO glad Facebook rolled out their new and improved friend lists! Social media marketing is hard enough without fighting the network’s algorithms to see content and have people to interact with! So what does this mean to us as marketers? For me, it means getting to see MUCH more of what is going on with [...] Read the full article →Social Media and Blogs Are The New Yellow Pages Social Media and blogs are not going to save a dying business, they are not going to generate a million visitors in a couple of weeks and they are not going to fix a flawed product or service (no matter how many times the media says they will!) That having been said, Social Media and [...] Read the full article →Small Business Marketing – Systems and Results Small business marketing is not as fun as you would think it would be. While there are times that you get to look over creative, pick a new brand or colors or even roll out a new product, most of the time it is just grinding through the standard tasks that really make a difference [...] Read the full article →Small Business Marketing – When You Start, No One Is Listening! Small business marketing seems like it should be relatively easy these days, set up a blog, Facebook, Twitter, Google Plus, a YouTube Channel and about 30 other things and people will flock to you, RIGHT? Come-on, if you do all that work to get everything set up, that’s it, RIGHT? We work with A LOT [...] Read the full article →The BIGGEST Facebook Mistake – Social Media Marketing This is UNIVERSALLY the BIGGEST Facebook mistake made by small business owners, entrepreneurs and Realtors. If you are doing social media marketing, you need to check this today! You are sitting at your email and BAM…you find out that people can see your email address on Facebook! The sender makes it seem like that is [...] Read the full article →Small Business Marketing – Common Email Marketing Mistakes Small business marketing has MANY shiney objects to chase and it may seem like the latest and greatest new gizmo is the most important. Today we are we are going to talk about what may seem a little antiquated (smile) email marketing and some common email marketing mistakes! I see A LOT of mistakes out [...] Read the full article →Social Media Marketing – How To Get Comments On Your Posts Social media marketing is a bear! It can feel like you are posting all day and no one is commenting or even listening. Don’t let a lack of comments get you down, you never know who might be out there watching and not talking. The picture that I have on this post was taken out [...] Read the full article →← Previous Entries First Name*Last Name*E-Mail* Search Our Site! A ThesisReady Skin, powered by Thesis.WordPress Adminvar SHRSB_Settings=[];Affiliate Partner Program | Website and Blog Design by Marketing Artfully | 33 Touch | Policies - Privacy and Disclaimer | Realtor Marketing tips and tricks | Small Business Marketing | How To Set Up Wordpress | Difference Between Small Business Websites Versus Wordpress Blogs | Marketing Speaker Tara JacobsenDisclosure: You should assume that the owner of this website is an affiliate for providers of goods and services mentioned on this website. The owner may be compensated when you purchase after clicking on a link. The owner may also have received the product for free. Perform due diligence before purchasing from this or any other website.

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Marketing Artfully

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Small Business Marketing and Social Media Marketing Services

Small Business Marketing – Layering Your Marketing Message

How To Send Free Video Email – Eyejot

Facebook New And Improved Friend Lists! Social Media Marketing

Social Media and Blogs Are The New Yellow Pages

Small Business Marketing – Systems and Results

Small Business Marketing – In Store Events

Realtor Marketing – FSBO or Expired YouTube Campaign

How To Do Layering For Small Business Marketing

Small Business Marketing – When You Start, No One Is Listening!

The BIGGEST Facebook Mistake – Social Media Marketing

Small Business Marketing – Common Email Marketing Mistakes

Social Media Marketing – How To Get Comments On Your Posts

H3

Small Business Marketing and Social Media Marketing Services

Small Business Marketing – Layering Your Marketing Message

How To Send Free Video Email – Eyejot

Facebook New And Improved Friend Lists! Social Media Marketing

Social Media and Blogs Are The New Yellow Pages

Small Business Marketing – Systems and Results

Small Business Marketing – In Store Events

Realtor Marketing – FSBO or Expired YouTube Campaign

How To Do Layering For Small Business Marketing

Small Business Marketing – When You Start, No One Is Listening!

The BIGGEST Facebook Mistake – Social Media Marketing

Small Business Marketing – Common Email Marketing Mistakes

Social Media Marketing – How To Get Comments On Your Posts

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H5

H6

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