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title: brand new

description: thoughts on brands and communications (and some occasional random stuff)

keywords: advertising, brands, planning, gareth, digital, gareth kay, kay

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: A Master Class in Brand Planning: The Timeless Works of Stephen King
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Al Gore: The Assault on Reason
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Bruce Mau: Massive Change
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Don Norman: The Design of Everyday Things
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Frans Johansson: The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Henry Jenkins: Convergence Culture
James Surowiecki: The Wisdom of Crowds
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
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John Grant: The Green Marketing Manifesto
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leander Kahney: Inside Steve
Leslie Butterfield: Excellence in Advertising, Second Edition
Lynda Gratton: Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Marty Neumeier: The Brand Gap: Expanded Edition
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Oliver James: Affluenza
Paul Watzlawick: Pragmatics of Human Communication
Peter Merholz: Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
Philip Ball: Critical Mass: How One Thing Leads to Another
Raph Koster: Theory of Fun for Game Design
Rich Gold: The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life)
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Scott Berkun: The Myths of Innovation
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Tom Himpe: Advertising is Dead: Long Live Advertising!
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
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Steve Jobs
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Minimum Viable Planning
The next Director of the VCU Brandcenter
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Minimum Viable Planning
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:
:
: A Master Class in Brand Planning: The Timeless Works of Stephen King
A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Al Gore: The Assault on Reason
Al Gore: The Assault on Reason
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Bruce Mau: Massive Change
Bruce Mau: Massive Change
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Don Norman: The Design of Everyday Things
Don Norman: The Design of Everyday Things
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Frans Johansson: The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
Frans Johansson: The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Henry Jenkins: Convergence Culture
Henry Jenkins: Convergence Culture
James Surowiecki: The Wisdom of Crowds
James Surowiecki: The Wisdom of Crowds
Jeffrey Kluger: Simplexity
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
John Grant: Brand Innovation Manifesto
John Grant: Brand Innovation Manifesto
John Grant: The Green Marketing Manifesto
John Grant: The Green Marketing Manifesto
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leander Kahney: Inside Steve
Leander Kahney: Inside Steve's Brain
Leslie Butterfield: Excellence in Advertising, Second Edition
Leslie Butterfield: Excellence in Advertising, Second Edition
Lynda Gratton: Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don
Lynda Gratton: Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Marty Neumeier: Zag
Marty Neumeier: Zag
Marty Neumeier: The Brand Gap: Expanded Edition
Marty Neumeier: The Brand Gap: Expanded Edition
Matthew Robertson: Factory Records: The Complete Graphic Album
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Oliver James: Affluenza
Oliver James: Affluenza
Paul Watzlawick: Pragmatics of Human Communication
Paul Watzlawick: Pragmatics of Human Communication
Peter Merholz: Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
Peter Merholz: Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
Philip Ball: Critical Mass: How One Thing Leads to Another
Philip Ball: Critical Mass: How One Thing Leads to Another
Raph Koster: Theory of Fun for Game Design
Raph Koster: Theory of Fun for Game Design
Rich Gold: The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life)
Rich Gold: The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life)
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Scott Berkun: The Myths of Innovation
Scott Berkun: The Myths of Innovation
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Tom Himpe: Advertising is Dead: Long Live Advertising!
Tom Himpe: Advertising is Dead: Long Live Advertising!
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
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