domstat.net

Website loading time

during the test: 1.99 s

cable connection (average): 2.39 s

DSL connection (average): 2.8 s

modem (average): 24.2 s

HTTP headers

HTTP/1.0 200 OK

Content-Type: text/html; charset=UTF-8

Expires: Fri, 14 Oct 2011 21:54:37 GMT

Date: Fri, 14 Oct 2011 21:54:37 GMT

Cache-Control: private, max-age=0

Last-Modified: Fri, 14 Oct 2011 16:50:17 GMT

ETag: "e5ba0768-aedd-401d-88fb-3efbe3d0e42d"

X-Content-Type-Options: nosniff

X-XSS-Protection: 1; mode=block

Server: GSE

Information about DNS servers

Received from the first DNS server

Received from the second DNS server

Subdomains (the first 50)

Typos (misspells)

Location

IP: 209.85.175.132

continent: NA, country: United States (USA), city: Mountain View

Website value

rank in the traffic statistics: 288 809

page wievs - daily average: 308

page views - monthly average: 9 246

visitors - daily average during last 30 days: 166

visitors during last 30 days: 4 971

estimated daily income from ads: 22 USD

estimated monthly income from ads: 671 USD

estimated website value: 18 820 USD

Basic information

website build using CSS

code weight: 155.44 KB

text per all code ratio: 15 %

title: Conversion Room

description:

keywords:

encoding: UTF-8

language: en

Website code analysis

one word phrases repeated minimum three times

two word phrases repeated minimum three times

three word phrases repeated minimum three times

B tags

U tags

I tags

On Amazon.co.uk, it is possible to begin a conversion on one device and complete it on anotherAllow Visitors to Save SearchesThe ability to save searches can be particularly useful for travel or local website owners but really it is suited to any website where a user is likely to search for the same things repeatedly. In the case of travel, it is not unusual for visitors to have favourite destinations or even for them to re-visit a site multiple times before completing a purchase. Or a take-away restaurant is likely visited time and again by users who have a favourite meal. Allowing visitors to save their searches makes the journey to their regular purchases that little bit easier. If the visitor doesn’t have an account, make it easy for them to save searches by just adding an email address or use cookies to remember the last search they completed.Have Clear Calls To ActionThis one stands to reason everywhere but it is still a barrier to conversion on many sites. Often the website owner has provided too many conversion options or not clearly enough labeled to the visitor where they are expected to go next. Avoid using multiple conversion options and use button colour and size to clearly indicate to a visitor what you want them to do next. On Mothercare.com, the call-to-action is clear and easy to find Allow Visitors to Save BasketsFor website owners with a basket for their visitors to fill prior to checking-out, it is a good idea if those visitors can save their baskets for their return or even for them to access the basket again from another platform. This will also encourage cross-platform purchases. Easy account login is imperative for this to work. Have an account login button on every page and keep login simple. If a visitor doesn’t have an account and is not making an immediate purchase, entering their name and email address should be sufficient for them to save their basket and access it again elsewehere.Keep Forms ShortThe best way to ensure that conversions are easy is to make sure that all forms are only as long as absolutely necessary. Get your conversions in before asking irrelevant marketing or cross-sales questions. By keeping forms short you can make conversion on a mobile device much easier indeed. Use Top-Aligned LabelsWhen a mobile phone user taps on a form field, very often the browser zooms in to that field. Mobile devices are also long but narrow when vertically orientated. Thus, having form field labels to the left as is common on desktop is less feasible. By implementing field descriptions above the field it is easier for a visitor to see where they are and it allows more space for form fields.Booking.com uses top-aligned labels in their checkout Use HTML5 for Form FieldsBy using HTML5 in form fields, it is possible to help users to complete those fields more efficiently. For example, a field for telephone number will be filled using the number keypad. Find a simple introduction to HTML5 in plain English here. Use Check Boxes, Lists & Scroll MenusData entry needs to be kept to a minimum when a user has only their finger or thumb and a virtual keyboard to help them. By using check boxes, lists and scroll menus to make data entry easier, you will be helping the visitor to proceed through the conversion process. However, it is important not to give a visitor too many options in these lists or they may be less decisive. Implement Click-to-CallMobile users are much more likely to make a phone call than a desktop user. If your business converts over a telephone line, make sure that all references to phone numbers on your website are tagged for click-to-call and where possible make those links into buttons.RAC.co.uk have implemented click-to-call buttons for their breakdown service Use Geo-Technology for Offline ConversionsA key difference between mobile and desktop users is that mobile users are using a device with location based technology. Where a conversion can take place offline, it is advisable to use this technology to help a visitor find their way to your store. In such cases it can be useful for there to be a stock checking functionality on the page and a button which will link to directions, preferably with a map, to the nearest store with the product(s) in stock. If you wish to track purchases which began on a phone, consider allowing visitors to reserve products in advance and attributing a unique tracking code to each reservation. Or to encourage quick offline sales, you might also consider having a discount code for mobile shoppers who come to the shop and convert quickly.So, in summary, 10 ways to make conversion completions easy from a mobile device include: Have a Single Customer Experience across ChannelsAllow Saved SearchesHave Clear Calls to ActionAllow Saved BasketsKeep Forms ShortUse Top Aligned LabelsUse HTML5 in Form FieldsUse Check Boxes, Lists & Scroll MenusImplement Click-To-CallUse Geo-Technology for Offline Conversions Mobile Website Testing Tip: When you are building your mobile site, test it on different devices to make sure it looks well on different sized screens. Check out this tool to replicate phones from different operating systems on your desktop.In my next post, I will be looking at best practices for Search & Refinement on mobile websites. If you have a comment, please post it.Posted by Shane Cassells, Google Conversion Team

As you can see from this image, fingers are behind the phone leaving the thumb to do all the work.The Mobile Rule of Thumb: If it cannot be done with the thumb, it cannot be done.The hyperlink is a poor user experience on a touchscreen mobile device because it is very hard to use with an imprecise instrument like the human thumb. If that’s not all, mobile devices are often used by people on the move, so hitting a small point on the screen is just getting harder and harder. The best way to alleviate these issues is to build your links into big buttons which allow for greater levels of inaccuracy.Here are are a few things to consider when building button links:Buttons Should be BigIn a recent study of iPad users, Jakob Nielsen, the father of human computer interaction studies, recommends that buttons be at least 1cm x 1cm in diameter. That’s 28px assuming the standard web resolution of 72dpi. There’s a lot of debate around this area. Apple is recommending 44x44 at a minimum for buttons in apps. A very interesting introduction to designing for different screen sizes on Android can be found here. This is something you really need to test when building your site. Without a mouse or even a stylus, buttons need to be big. Put simply, you should build buttons for thumbs. And err towards large thumbs. There is also the issue of light. Many mobile screens perform poorly in daylight or bright light environments – big buttons make it easier to perform tasks while visibility is low.Buttons Should be IsolatedHow many times have you tried to click a button on a mobile device only to find that you have inadvertently clicked something else? It can be a really painful experience and is also a sure-fire way of making a user give up in frustration and go somewhere else. One way to avoid accidental clicks is to ensure that buttons have a little space between them. Call-to-action buttons especially should be isolated. Where possible, leave a little white space around buttons.Buttons Should be ReachableThe placement of your buttons is also important. Just as we need to consider big thumbs for button size, we need to think about what is comfortable for thumbs when placing buttons. The standard navigation button is across the whole page on mobile sites so it isn’t really an issue but many mobile sites have call-to-action buttons which are shorter and sit on one side of the screen or the other. If possible, these buttons should be made longer and centred more. Not only does that make them larger but it’s easier for both left and right handed people to reach the buttons with their thumb. If you must choose a side of the screen, contrary to the right side placement often found on desktop, it is actually more comfortable for a right-handed thumb (the majority of users) to click a button on the left side of the screen.Kiddicare.com found button placement on the left side of the screen was easier for users than the rightSmaller Buttons Should be PaddedPadding refers to making clickable an area larger than the button itself. This can be especially useful for check boxes or buttons that need to be smaller so as not to draw attention away from the main call-to action. The trick is to make the area immediately around the button clickable as well. In the case of check boxes, it is important to leave sufficient space between boxes and then to make the text next to the box clickable too.Buttons Should Look Like ButtonsThis might seem like common sense but it is not unusual to find links on mobile sites which behave like buttons but do not look like them. Whether it is a link that looks the same as the text around it or a button that looks like a heading, the user needs some form of visual cue to help them understand where to click. Make buttons look three dimensional and they are more likely to invite clicks. It is also important that your site clearly indicates to a user which button they have clicked. Some sites do this really well, but others are a little patchy. Touching any part of a button should result in a visual signal for the user.In the example above, the Filter link behaves like a button but looks like the rest of the text, so some users will miss that.Buttons Should be PrioritisedIn much the same way as we do with desktop sites, buttons on mobile devices need to be prioritised. Visual cues like size and colour will help users to identify where they need to click. If we are making all buttons big to allow for thumbs, then colour becomes even more important. Try to have a different coloured button for the main call to action. Other important links should still be buttons - just not as obvious.Buttons Should Use Descriptive TextThis is not just a convention of mobile but it is still very important. The text we use on buttons will set the expectations of the users clicking on them. It is important that the text be clear and that it conforms to an action the user is taking. Button text should complete the statement “I would like to...” and begin with a verb. It should also consider the point the user is at in their journey through the site. ‘Buy Now’ buttons on the homepage are generally inappropriate. “Shop Now” is often a better call to action so early in the visit. There is never a time when ‘Click Here’ or other such terms are ideal because they set no expectations for the user.Why use buttons? Imagine the difficulty of picking the right link in the example above.So does this mean we can never use hyperlinks? Of course you can. But you should use them minimally and don’t put lots of them into the same space. As a rule, try to have no more than one link per band of text. For example, In the point above about making buttons big enough, I have spread the points with links across multiple lines to make it easier for touchscreen users to tap them on the mobile version of this blog.Of course when it comes to a mobile site which is trying to convert visitors into customers, try not to have much text.In summary, buttons on mobile sites should be:BigIsolatedReachablePaddedObviousPrioritisedDescriptiveButtons that have been well thought out and follow the guidelines above should help increase conversions on your mobile website.Mobile Website Testing Tip: When you are building your mobile site, physically test it while you are in motion to best replicate the real-world user experience.The next post will be looking at how to make conversions easier to complete on a mobile website. If you have feedback, please leave a comment.Posted by Shane Cassells, Google Conversion Team

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