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Marketers don’t think high of social networks for branding and sales leads
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Are you a talkable brand? Deeds speak!
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Understanding word-of-mouth marketing: 5 reasons why people share brand stories
Lack of a plan shows that businesses struggle with social media marketing
Why and how your employees and business can become trusted influencers
Social CRM and customer-centricity: the social media experts’ point of view
Gartner’s three steps to create a succesful CRM strategy
Forrester’s fundamentals for CRM success
B2B marketers: give us inbound, social, e-mail, marketing automation and content
Brand loyalty is scarce and precious on social and new media: how to earn and keep it
E-mail marketing and lead nurturing: building forms and profiles is like dating
Customer intelligence: why and how a data-driven business is a customer-centric business
Tips to make your e-mail marketing more human
Marketers don’t think high of social networks for branding and sales leads
comScore: shift from web-based to mobile e-mail shows need of cross-channel marketing
B2B marketers: give us inbound, social, e-mail, marketing automation and content
Marketing Executives: We Don’t Use Social Media Effectively
Eight tips for corporate blogging
Are you a talkable brand? Deeds speak!
The empowered cross-channel consumer dislikes dynamic pricing practices
S is for Social
Remove technology myopia from your marketing philosophy: let the consumer lead the dance
Why the world’s largest advertiser goes digital and social
The social customer: why sales is not a dirty word and relationships are not enough
Listening to your super-consumers to refine your communication grows sales
Customer-centricity: models and reasons to calculate the value of the customer life cycle
The coordination of sales and marketing always pays off
Why and how your employees and business can become trusted influencers
Lead generation and nurturing 2.0: bridging the sales and marketing gap
Tips to make your e-mail marketing more human
The content relevance must in e-mail marketing
Creating effective and user-friendly e-mail marketing templates
E-mail marketing frequency: survey unveils lack of strategy
Integrated e-mail marketing: no one marketing channel has all the fish
E-mail marketing: is there still a place for rented opt-in lists and co-registration?
Is e-mail the place where all online marketing comes together?
How (not) to use incentives, games, sweepstakes and competitions to grow your e-mail lists
E-mail marketing personalization for long-term relationships and results
E-mail marketing: tips to optimize your subject lines and thus conversion
Does your business calculate the Return on Marketing Investment?
Two UK marketers in five think the best ROI is delivered by CRM
The empowered cross-channel consumer dislikes dynamic pricing practices
Remove technology myopia from your marketing philosophy: let the consumer lead the dance
Poll shows consumers ignoring (online) advertising: the need for relevance
Web usage, interaction, trust, influence and marketing trends across Europe
Customer interactions & relationships in the real-time age
Why relevance-based thinking is good for the bottom-line of your business and your customers
Tips to enhance the collaboration between sales and marketing in a cross-channel world
Why businesses managers should have a social media policy (even if they don’t use social media)
The steps involved in setting up a web analytics strategy
Gartner : "marketing has to continue to look at becoming more efficient and cost-effective"
B2B marketers: give us inbound, social, e-mail, marketing automation and content
Eight tips for corporate blogging
Business blogging in a multi-channel and community context
Starting and managing a business blog: organizing the blogging team
Relevant content and the not so lost art of listening
Engagement marketing: owned, earned, and paid media
Content marketing: the two goals that matter for your business and one that goes beyond it
Why you need a blog: blogs are the websites of the social media world
PR 2.0: journalists pick up your tweets and blog posts
Eight tips for corporate blogging (and why businesses benefit from blogging)
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E-mail marketing is no longer possible without marketing automation and lead management
Marketing automation and the social network challenge of lead quality and management
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Improving e-mail conversion with segmentation: questions to answer
3 user experiential marketing tips to improve the landing page conversion process
Conversion optimization and testing: just do it
Improving marketing conversion: the cross-channel customer journey perspective
E-mail marketing after the click: 6 consistency and relevancy tips to optimize conversion
Get your business found online: the rising importance of long tail keywords
Improving the conversion of your website and blog using feedback
Measuring the lead lifecycle in interactive and e-mail marketing
Optimizing conversion and the need of integration
Five Twitter tips to improve cross-channel customer service
Brand loyalty is scarce and precious on social and new media: how to earn and keep it
A cross-channel marketing view on social CRM and networks: the multi-channel customer
Reasons and tips to improve your customer service
Outsourcing CRM in a customer-controlled digital world: pros and cons
Social CRM and customer-centricity: the social media experts’ point of view
Forrester’s fundamentals for CRM success
Community-centric marketing: turning customers into company advocates
Social media and CRM: social CRM and the community-centric marketing model
André Lejeune, CEO Selligent: “CRM is increasingly becoming more marketing-oriented”
Marketers don’t think high of social networks for branding and sales leads
Marketing Executives: We Don’t Use Social Media Effectively
Are you a talkable brand? Deeds speak!
S is for Social
Word-of-mouth: why mothers are more responsive to it
Twitter usage statistics: the facts and what to learn from them
The differences between influence and popularity
“Doing” social versus “being” a social business: on corporate personality
Social media relationships matter but don't equal being best best friends
Social media marketing: businesses lack plans and policies
Customer analytics: predictive technologies improve the return of marketing and sales
The need for real-time analytics in the multichannel and social media era
Understanding word-of-mouth marketing: 5 reasons why people share brand stories
Online customer intelligence and web analytics in offline situations
Customer intelligence: why and how a data-driven business is a customer-centric business
Analyzing website traffic: the importance of visitor-centric content clusters
comScore: shift from web-based to mobile e-mail shows need of cross-channel marketing
The full resurrection of email, the importance of online video and more trends
The ten key mobile trends for 2011
Email Insiders Summit: is mobile marketing the magic lamp?
The multichannel urgency: go where your customers are and get integrated now
The nonlinear path to buying in a cross-channel reality
Why word of mouth and e-mail are good friends
Location-based and mobile marketing become big business: your business?
Using social sharing tools in e-mail marketing
Rapid growth for mobile media worldwide: are your customers mobile?

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