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title: measure for impact: digital marketing blog & analytics news » ComMetrics: sex, lies and the pitfalls of social media measurement
description: ComMetrics – tools for benchmarking social media
keywords: six advantages social media claims on SEO, strict SEO methods are being replaced with alternative and faster ways, SEO is dead Long live social media, Information on social media is on search engines, all posts shared on your social site will also appear on search engines, Your profile pagerank PR score can increase traffic, there are better ways to optimize your site for SEO, Social media sites respond faster
encoding: UTF-8
language: en-US
Website code analysis
one word phrases repeated minimum three times
two word phrases repeated minimum three times
three word phrases repeated minimum three times
B tags
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images
| file name | alternative text |
|---|---|
| 01.png | |
| xing_icon_32x32.png | Share with your Xing contacts |
| footprint-LOGO.png | Image - ComMetrics Blog Footprint. |
| 2011-10-01-Twitter-Bank-of-America-does-it-work.png | Image - Bank of America - Twitter account. |
| 2011-08-20-Sparkline-chart-provides-quick-sense-of-historical-context-to-entrich-the-meaning-of-the-measure.png | ComMetrics Blog Impact Index - sparkline graph on your dashboard - provides a quick sense of historical context to enrich the meaning of the measure for the viewer. |
| signup2.png | Loading ... |
| social_facebook.png | expand |
| social_twitter.png | collapse |
| social_linkedin.png | |
| social_xing.png | |
| social_rss.png | |
| loading.gif | |
| personallight.png | |
| geardark.png | |
| pie.png | |
| testimonials2.png | |
| expand.gif | |
| collapse.gif |
headers
H1
measure for impact: digital marketing blog & analytics news
H2
SEO is dead: Long live social media
My bank loves me! …Or not
Terms of the art: What every discipline needs
H3
SEO is dead: Long live social media
My bank loves me! …Or not
Terms of the art: What every discipline needs
H4
H5
H6
internal links
| address | anchor text |
|---|---|
| http://commetrics.com | ComMetrics: sex, lies and the pitfalls of social media measurement |
| http://commetrics.com | Home |
| http://www.commetrics.com | Blog |
| http://ftindex.commetrics.com/ | FTindex |
| http://howto.commetrics.com/ | HowTo |
| http://commetrics.com/?page_id=4601 | Info Vault |
| http://my.commetrics.com/ | My.ComMetrics |
| http://university.commetrics.com/ | University |
| http://commetrics.com/articles/digital-marketing-strategy-should-include-seo/ | SEO is dead: Long live social media |
| http://commetrics.com/articles/digital-marketing-strategy-should-include-seo/#comments | 4 comments |
| http://commetrics.com/?p=16688/#comments | SEO is dead: Long live social media |
| http://my.commetrics.com/ | My.ComMetrics.com |
| http://commetrics.com/?p=15286/#comments | right URL shortener |
| http://commetrics.com/?cat=10634 | guest post |
| http://commetrics.com/?p=16688/#comments | Leave a comment |
| http://commetrics.com/articles/2011-netnography-101-4-tips/ | My bank loves me! …Or not |
| http://commetrics.com/articles/2011-netnography-101-4-tips/#comments | 2 comments |
| http://commetrics.com/?p=16836/#comments | My bank loves me! …Or not |
| http://howto.commetrics.com/?page_id=10 | Image - ComMetrics Blog Footprint. |
| http://My.ComMetrics.com | My.ComMetrics.com and improve your blog’s performance |
| http://commetrics.com/?p=16836/#comments | Leave a comment |
| http://commetrics.com/articles/otherwise-perpetual-re-invention-would-be-the-result-for-social-media-analytics/ | Terms of the art: What every discipline needs |
| http://commetrics.com/articles/otherwise-perpetual-re-invention-would-be-the-result-for-social-media-analytics/#comments | 6 comments |
| http://commetrics.com/?p=16342 | What makes an Infographic really work? |
| http://commetrics.com/?p=16835 | Terms of the art: What every discipline needs |
| http://my.commetrics.com/blog_impact.php?id=23 | ComMetrics Blog Impact Index - sparkline graph on your dashboard - provides a quick sense of historical context to enrich the meaning of the measure for the viewer. |
| http://commetrics.com/articles/metrics-3/ | There is little consensus, but much confusion and disagreement on methodologies |
| http://commetrics.com/articles/otherwise-perpetual-re-invention-would-be-the-result-for-social-media-analytics/#comments | Leave a comment! |
| http://commetrics.com/?p=16835/#comments | I look forward to your comments below |
| http://commetrics.com/?cat=10634 | guest post |
| http://commetrics.com/page/2/ | ← Previous Entries |
| http://commetrics.com/feed/ | img |
| http://commetrics.com/comments/feed | img |
| #ViewPollResults | View Results |
| http://commetrics.com/pollsarchive | Polls Archive |
| http://commetrics.com/insight-versus-hindsight/ | ComMetrics info vault |
| http://commetrics.com/5-golden-rules/ | ComMetrics social media guidelines |
| http://commetrics.com/contact-us-2/ | Contact us |
| http://commetrics.com/disclosure-policy/ | Disclosure policy |
| http://commetrics.com/subscribe-to-e-mail-or-rss-feed-tips/ | RSS and e-mail: It is all about user-retention! |
| http://commetrics.com/the-road-to-a-successful-submission/ | Why become a guest blogger? |
| http://commetrics.com/why-benchmark/ | Why benchmark |
| http://commetrics.com/articles/category/a-analytics-smarter-kpis/ | a analytics smarter KPIs |
| http://commetrics.com/articles/category/a-analytics-taking-action/ | a analytics taking action |
| http://commetrics.com/articles/category/a-analytics-tools/ | a analytics tools |
| http://commetrics.com/articles/category/a-analytics-usability-friendliness/ | a analytics usability & friendliness |
| http://commetrics.com/articles/category/a-analyticy-taking-actionable-metrics/ | a analyticy taking actionable metrics |
| http://commetrics.com/articles/category/a-dos-and-donts/ | a dos and don’ts |
| http://commetrics.com/articles/category/b-why-benchmark-analytics/ | b why benchmark analytics |
| http://commetrics.com/articles/category/b-why-benchmark-failures/ | b why benchmark failures |
| http://commetrics.com/articles/category/b-why-benchmark-successes/ | b why benchmark successes |
| http://commetrics.com/articles/category/c-blogging-case-studies/ | c blogging – case studies |
| http://commetrics.com/articles/category/c-corporate-blogging/ | c corporate blogging |
| http://commetrics.com/articles/category/c-micro-blogging-twitter/ | c micro-blogging Twitter |
| http://commetrics.com/articles/category/c-social-capital/ | c social capital |
| http://commetrics.com/articles/category/d-business-ethics/ | d business ethics |
| http://commetrics.com/articles/category/d-business-failures/ | d business failures |
| http://commetrics.com/articles/category/d-business-fortune-500/ | d business Fortune 500 |
| http://commetrics.com/articles/category/d-business-regulation/ | d business regulation |
| http://commetrics.com/articles/category/d-business-sme/ | d business SME |
| http://commetrics.com/articles/category/d-business-wef-davos/ | d business wef davos |
| http://commetrics.com/articles/category/e-marketing-101-social-media/ | e marketing 101 cost-benefit ROI |
| http://commetrics.com/articles/category/e-marketing-101-serving-a-need/ | e marketing 101 serving a need |
| http://commetrics.com/articles/category/e-marketing-101-social-media-trendwatch/ | e marketing 101 social media trendwatch |
| http://commetrics.com/articles/category/e-marketing-101-style-matters/ | e marketing 101 style matters |
| http://commetrics.com/articles/category/f-standards-commetrics-index/ | f standards – terms of the art |
| http://commetrics.com/articles/category/great-guest-posts/ | great guest posts |
| http://commetrics.com/articles/category/social-media-diary-white-papers-tools/ | social media diary |
| http://commetrics.com/articles/category/white-papers-checklists/ | white papers checklists |
| http://commetrics.com/articles/category/white-papers-research/ | white papers research |
| http://commetrics.com/articles/category/z-uncategorized/ | z uncategorized |
| http://commetrics.com/articles/digital-marketing-strategy-should-include-seo/ | SEO is dead: Long live social media |
| http://commetrics.com/articles/2011-netnography-101-4-tips/ | My bank loves me! ...Or not |
external links
| address | anchor text |
|---|---|
| http://info.cytrap.eu/?page_id=156 | About |
| http://info.cytrap.eu/?page_id=11 | Contact |
| http://info.cytrap.eu/?page_id=179 | Media |
| http://info.cytrap.eu/?page_id=24 | StratMedia |
| http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fcommetrics.com%2Farticles%2Fdigital-marketing-strategy-should-include-seo%2F&title=SEO+is+dead%3A+Long+live+social+media&summary=We+know+about+the+importance+of+SEO%2C+but+who+takes+the+time+to+check+and+re-check+if+it+is+done+right%3F+Lior+Levine%27s+checklist+can+help.&source=ComMetrics%3A+sex%2C+lies+and+the+pitfalls+of+social+media+measurement | |
| http://www.xing.com/app/user?op=share;url=http%3A%2F%2Fcommetrics.com%2Farticles%2Fdigital-marketing-strategy-should-include-seo%2F;title=SEO+is+dead%3A+Long+live+social+media;provider=ComMetrics%3A+sex%2C+lies+and+the+pitfalls+of+social+media+measurement | Share with your Xing contacts |
| http://www.ehow.com/how_5624611_boost-increase-traffic-website-blog.html | how website owners should optimize their sites to increase traffic |
| http://www.instantshift.com/2008/10/19/list-of-top-social-media-network-sites/ | social media to increase traffic |
| http://www.productivedreams.com/how-to-improve-the-page-rank-of-your-twitter-profile-page/ | profile pagerank (PR) score |
| http://www.prchecker.info/check_page_rank.php | website |
| http://www.simplyzesty.com/social-media/battle-seo-social-search/ | Better potential for authority status |
| https://plus.google.com/113060135338232163785/posts/BbJzKdzKkFh | Google Plus allows people to comment |
| https://www.facebook.com/jurafans | Facebook’s Like |
| https://www.swissglobal-am.com/en/Investment-Management/Publications | continuously publishing fresh content on your site |
| http://www.seoptimise.com/blog/2011/09/seo-metrics-everybody-can-use.html | SEO metrics everybody can use |
| http://customsigns.123neonsigns.com/ | custom neon sign |
| http://www.top10bestwebsitehosting.com/ | best web hosters |
| http://twitter.com/share?url=http://commetrics.com/?p=16836&text=@ComMetrics%20says:%206%20ways%20to%20leverage%20SEO%20-%20guest%20post%20Lior%20Levine%20 | Tweet This |
| http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fcommetrics.com%2Farticles%2F2011-netnography-101-4-tips%2F&title=My+bank+loves+me%21+%26%238230%3BOr+not&summary=So+your+bank+follows+you+on+Twitter...+does+that+mean+they+really+like+and+pay+attention+to+you+or+are+they+just+going+with+the+flow+of+non-starter+corporate+social+media+efforts%3F&source=ComMetrics%3A+sex%2C+lies+and+the+pitfalls+of+social+media+measurement | |
| http://www.xing.com/app/user?op=share;url=http%3A%2F%2Fcommetrics.com%2Farticles%2F2011-netnography-101-4-tips%2F;title=My+bank+loves+me%21+%26%238230%3BOr+not;provider=ComMetrics%3A+sex%2C+lies+and+the+pitfalls+of+social+media+measurement | Share with your Xing contacts |
| https://twitter.com/MigrosBank | Migros Bank |
| http://twitter.com/WELLSFARGO | Wells Fargo |
| http://twitter.com/Barclays | Barclays |
| http://info.cytrap.eu/?p=2477/#comments | Meine Bank liebt mich! …Oder auch nicht |
| http://www.migrosbank.ch/ | Migros Bank – love thy customer? |
| http://info.cytrap.eu/about-us/get-info | CyTRAP Labs |
| http://info.cytrap.eu/download/9/ | download the Migros Bank customer survey |
| http://www.google.ch/search?rlz=1C1GPEA_enCH341CH341&gcx=w&sourceid=chrome&ie=UTF-8&q=customer+relationship+management+commetrics | tips and tricks we provide on this blog about customer relationship management |
| http://www.google.ch/search?rlz=1C1GPEA_enCH341CH341&sourceid=chrome&ie=UTF-8&q=social+media+engagement+cytrap+commetrics | CyTRAP and ComMetrics in your search |
| http://twitter.com/bofa_help | Image - Bank of America - Twitter account. |
| http://www.flickr.com/photos/measure-for-impact/6170455844/ | most vocal complaints get resolved first, while quieter customers are left behind |
| http://www.stadt-zuerich.ch/portal/de/index/service/kontakt.html | sending a question to the City of Zurich triggers an automated response email |
| http://www.juraworld.com/en/home_jura_world_of_coffee/contact_jwoc/contact_x.htm | within 30 minutes by phone |
| http://www.us.jura.com/home_us_x/contact_us/contact_x.htm | Jura Coffee Machines rocks |
| http://www.flickr.com/photos/cytrap/6200417260 | social media experts brag a bit too much about what they can do |
| http://twitter.com/share?url=http://commetrics.com/?p=16836&text=@ComMetrics%20says:%20Why%20follow%20your%20bank%20on%20Twitter%20when%20they | Tweet This |
| http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fcommetrics.com%2Farticles%2Fotherwise-perpetual-re-invention-would-be-the-result-for-social-media-analytics%2F&title=Terms+of+the+art%3A+What+every+discipline+needs&summary=Do+we+like+re-inventing+the+wheel+in+social+media+marketing%2C+infographics%2C+web+analytics%3F+Surely+not%2C+Karen+Dietz+explains+how+we+can+do+better+and+save+us+time.&source=ComMetrics%3A+sex%2C+lies+and+the+pitfalls+of+social+media+measurement | |
| http://www.xing.com/app/user?op=share;url=http%3A%2F%2Fcommetrics.com%2Farticles%2Fotherwise-perpetual-re-invention-would-be-the-result-for-social-media-analytics%2F;title=Terms+of+the+art%3A+What+every+discipline+needs;provider=ComMetrics%3A+sex%2C+lies+and+the+pitfalls+of+social+media+measurement | Share with your Xing contacts |
| https://plus.google.com/113060135338232163785/posts | Google+ |
| https://plus.google.com/113060135338232163785/posts/LYk1ty8to6r | Is a flow chart an Infographic? |
| http://en.wikipedia.org/wiki/Organizational_storytelling | organizational storytelling |
| http://infographipedia.com/ | Infographipedia |
| http://www.amecorg.com/amec/index.asp | The International Association for the Measurement and Evaluation of Communication |
| http://en.wikipedia.org/wiki/Information_graphics | infographics |
| http://astoriedcareer.com/2009/06/qa-with-a-story-guru-karen-die-1.html | bemoan the fact that we are not taken seriously |
| http://www.polaris-associates.com | www.polaris-associates.com |
| http://www.scoop.it/t/just-story-it | http://www.scoop.it/t/just-story-it |
| http://www.facebook.com/pages/ComMetrics/188946538373 | img |
| http://twitter.com/ComMetrics | img |
| http://ch.linkedin.com/in/ursegattiker | img |
| https://www.xing.com/profile/UrsE_Gattiker | img |
| http://info.cytrap.eu/terms-privacy | Policies |