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    • last data update: 2011/10/14, 17:08

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    Location

    IP: 67.227.152.9

    continent: NA, country: United States (USA), city: Lansing

    Website value

    rank in the traffic statistics:

    There is not enough data to estimate website value.

    Basic information

    website build using CSS

    code weight: 45.54 KB

    text per all code ratio: 23 %

    title: Logos, Identities, Brands...What's the difference? | Brand Identity Essentials

    description:

    keywords:

    encoding: utf-8

    language: en

    Website code analysis

    one word phrases repeated minimum three times

    PhraseQuantity
    Identity3
    Brand3
    Essentials3

    two word phrases repeated minimum three times

    PhraseQuantity
    Brand Identity3
    Identity Essentials3

    three word phrases repeated minimum three times

    PhraseQuantity
    Brand Identity Essentials3

    B tags

    U tags

    I tags

    images

    file namealternative text
    logo.pngHome
    brand-identity-essentials.gifBrand Identity Essentials
    btn-read-and-discuss.gifRead and Discuss Online
    book-cover-transparent.pngOrder Brand Identity Essentials from Amazon.com
    logo-amazon.gifOrder Brand Identity Essentials from Barnes and Noble
    logo-bn.gifOrder Brand Identity Essentials from Borders Books
    logo-borders.gifBrand Identity Essentials on Facebook
    btn-facebook-follow.gif
    logo-fast-company.png
    logo-rapid-growth-media.png
    logo-pentagram.png
    logo-siegel-gale.png
    logo-collins.png
    logo-smbolic-id.png
    logo-c2.png

    headers

    H1

    Logos, Identities, Brands...What's the difference?

    H2

    Primary Links

    100 Principles for Designing Logos and Building Brands

    Main menu

    H3

    Primary Links

    100 Principles for Designing Logos and Building Brands

    Main menu

    H4

    H5

    As seen in

    Includes work from great firms like these:

    H6

    internal links

    addressanchor text
    #main-menuJump to Navigation
    /Home
    /Brand Identity Essentials
    /Brand Identity Essentials
    /introductionIntroduction
    /100-principles100 Principles
    /about-the-authorsThe Authors
    100-principlesRead and Discuss Online
    /100-principlesfoundation for brand-building
    /introductionRead the introduction
    content/1-illustrative-logos1. Illustrative Logos
    content/2-visual-style2. Visual Style
    content/3-aesthetic-niche3. An Aesthetic Niche
    content/4-color-choices4. Color Choices
    content/5-applied-color5. Applied Color
    content/6-color-power6. Color Power
    content/7-3-d-logos7. 3-D Logos
    8-physical-elements8. Physical Elements
    9-sense-place9. A Sense of Place
    10-contrast-composition10. Contrast in Composition
    11-contrasting-elements11. Contrasting Elements
    12-being-different12. Being Different
    13-logo-shapes13. Logo Shapes
    14-shape-patterns14. Shape Patterns
    15-shape-and-meaning15. Shape and Meaning
    16-cultural-symbols16. Cultural Symbols
    17-symbol-vocabularies17. Symbol Vocabularies
    18-brands-symbols18. Brands as Symbols
    19-monograms-and-word-marks19. Monograms and Word Marks
    20-type-choices20. Type Choices
    21-type-and-meaning21. Type and Meaning
    22-names-and-taglines22. Names and Taglines
    23-editorial-style23. Editorial Style
    24-voice24. Voice
    25-logos-storytellers25. Logos as Storytellers
    26-narrative-applications26. Narrative Applications
    27-brand-stories27. Brand Stories
    28-logo-structure28. Logo Structure
    29-program-consistency29. Program Consistency
    30-what-brand30. What Is 'On Brand'?
    31-logo-flexibility31. Logo Flexibility
    32-flexible-systems32. Flexible Systems
    33-brands-surprise33. Brands that Surprise
    34-personal-logos34. Personal Logos
    35-inclusive-programs35. Inclusive Programs
    36-my-brand36. My Brand
    37-marks-and-meaning37. Marks and Meaning
    38-program-context38. Program Context
    39-brand-psychology39. Brand Psychology
    40-idea-generation40. Idea Generation
    41-prototyping41. Prototyping
    42-strategic-foundations42. Strategic Foundations
    43-production-methods43. Production Methods
    44-image-verb44. 'Image' as a Verb
    45-new-sources-meaning45. New Sources of Meaning
    46-pictures-pixels46. Pictures in Pixels
    47-building-online-identity47. Building an Online Identity
    48-digital-brands48. Digital Brands
    49-logo-trends49. Logo Trends
    50-popular-culture50. Popular Culture
    51-macro-trends51. Macro Trends
    52-do-right-thing52. Do the Right Thing
    53-program-investments53. Program Investments
    54-walk-talk54. Walk the Talk
    55-new-interactions55. New Interactions
    56-social-innovation56. Social Innovation
    57-transparent-brands57. Transparent Brands
    58-ingredient-brands58. Ingredient Brands
    59-standards-hierarchy59. Standards of Hierarchy
    60-managing-multiple-brands60. Managing Multiple Brands
    61-trademarks61. Trademarks
    62-trade-dress62. Trade Dress
    63-owning-aesthetic63. Owning an Aesthetic
    64-logo-specs64. Logo Specs
    65-application-rules65. Application Rules
    66-brand-bibles66. Brand Bibles
    67-logos-lifecycles67. Logos Lifecycles
    68-planning-change68. Planning for Change
    69-change-strategy69. Change Strategy
    70-dueling-logos70. Dueling Logos
    71-programs-stand-out71. Programs That Stand Out
    72-competitive-landscape72. Competitive Landscape
    73-timelessness73. Timelessness
    74-taking-chances74. Taking Chances
    75-human-element75. The Human Element
    76-logos-sense-humor76. Logos with a Sense of Humor
    77-fun-programs77. Fun with Programs
    78-funny-brands78. Funny Brands
    79-standing-something79. Standing for Something
    80-building-toward-something80. Building Toward Something
    81-promising-something81. Promising Something
    82-truth-comes-out82. The Truth Comes Out
    83-authenticity-grows83. Authenticity Grows
    84-honesty-sustainable84. Honesty Is Sustainable
    85-stick-good-idea85. Stick with a Good Idea
    86-program-confidence86. Program Confidence
    87-decisive-brands87. Decisive Brands
    88-sign-promise88. The Sign of a Promise
    89-customer-immersion89. Customer Immersion
    90-positioning90. Positioning
    91-do-your-homework91. Do Your Homework
    92-constraints-and-opportunities92. Constraints and Opportunities
    93-know-your-customer93. Know Your Customer
    94-experiencing-logo94. Experiencing the Logo
    95-connecting-dots95. Connecting the Dots
    96-customer-experience-planning96. Customer Experience Planning
    97-good-idea97. A Good Idea
    98-contextual-inspiration98. Contextual Inspiration
    99-99-perspiration99. 99% Perspiration
    100-keep-it-simple100. Keep It Simple
    /Brand Identity Essentials
    /introductionIntroduction
    /100-principles100 Principles
    /about-the-authorsThe Authors
    /contributorsView full list of contributors

    external links

    addressanchor text
    http://peopledesign.com/Peopledesign
    http://www.peopledesign.com/overview/team/kevin-budelmann/Kevin Budelmann
    http://www.peopledesign.com/overview/team/yang-kim/Yang Kim
    http://www.peopledesign.com/overview/team/curt-wozniak/Curt Wozniak
    http://peopledesign.comPeopledesign
    http://www.qbookshop.com/products/158950/9781592535781/Brand-Identity-Essentials.htmlBrand Identity Essentials
    http://twitter.com/shareTweet
    http://www.amazon.com/Brand-Identity-Essentials-Principles-Designing/dp/159253578X/Order Brand Identity Essentials from Amazon.com
    http://search.barnesandnoble.com/Identity-Essentials/Alexander-White/e/9781592535781/Order Brand Identity Essentials from Barnes and Noble
    http://www.borders.com/online/store/TitleDetail?sku=159253578XOrder Brand Identity Essentials from Borders Books
    http://www.facebook.com/brand.identity.essentialsBrand Identity Essentials on Facebook
    http://peopledesign.com/Peopledesign
    http://www.amazon.com/Brand-Identity-Essentials-Principles-Designing/product-reviews/159253578XShare your thoughts
    http://www.fastcodesign.com/1661946/six-ways-to-a-stand-out-brandimg
    http://www.rapidgrowthmedia.com/innovationnews/1007peopledes.aspximg
    http://www.pentagram.com/img
    http://www.siegelgale.com/img
    http://collins1.com/img
    http://www.smbolic.com/img
    http://www.c2llc.com/img
    http://www.rockpub.com/Rockport Publishers
    http://www.peopledesign.com/Peopledesign