last data update: 2011/10/14, 09:37

Website loading time

during the test: 1.27 s

cable connection (average): 1.51 s

DSL connection (average): 1.75 s

modem (average): 14.44 s

HTTP headers

Information about DNS servers

adoperationsonline.comA207.210.66.194IN14400
adoperationsonline.comSOAns26.server-center.netootilia.gmail.com201108230086400 7200 3600000 86400 IN 43200
adoperationsonline.comMX0adoperationsonline.comIN14400
adoperationsonline.comNSns26.server-center.netIN43200
adoperationsonline.comNSns27.server-center.netIN43200

Received from the first DNS server

Request to the server "adoperationsonline.com"
You used the following DNS server:
DNS Name: ns26.server-center.net
DNS Server Address: 207.210.66.194#53
DNS server aliases:

HEADER opcode: REQUEST, status: NOERROR, id: 64855
flag: qr aa rd REQUEST: 1, ANSWER: 5, AUTHORITY: 0, ADDITIONAL: 1

REQUEST SECTION:
adoperationsonline.com. IN ANY

ANSWER SECTION:
adoperationsonline.com. 14400 IN MX 0 adoperationsonline.com.
adoperationsonline.com. 86400 IN SOA ns26.server-center.net. ootilia.gmail.com. 2011082300 86400 7200 3600000 86400
adoperationsonline.com. 86400 IN NS ns27.server-center.net.
adoperationsonline.com. 86400 IN NS ns26.server-center.net.
adoperationsonline.com. 14400 IN A 207.210.66.194

SECTION NOTES:
adoperationsonline.com. 14400 IN A 207.210.66.194

Received 193 bytes from address 207.210.66.194#53 in 26 ms

Received from the second DNS server

Request to the server "adoperationsonline.com"
You used the following DNS server:
DNS Name: ns27.server-center.net
DNS Server Address: 207.210.66.198#53
DNS server aliases:

HEADER opcode: REQUEST, status: NOERROR, id: 25551
flag: qr aa rd REQUEST: 1, ANSWER: 5, AUTHORITY: 0, ADDITIONAL: 1

REQUEST SECTION:
adoperationsonline.com. IN ANY

ANSWER SECTION:
adoperationsonline.com. 14400 IN MX 0 adoperationsonline.com.
adoperationsonline.com. 86400 IN SOA ns26.server-center.net. ootilia.gmail.com. 2011082300 86400 7200 3600000 86400
adoperationsonline.com. 86400 IN NS ns26.server-center.net.
adoperationsonline.com. 86400 IN NS ns27.server-center.net.
adoperationsonline.com. 14400 IN A 207.210.66.194

SECTION NOTES:
adoperationsonline.com. 14400 IN A 207.210.66.194

Received 193 bytes from address 207.210.66.198#53 in 27 ms

Subdomains (the first 50)

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Location

IP: 207.210.66.194

continent: NA, country: United States (USA), city: Atlanta

Website value

rank in the traffic statistics: 154 840

page wievs - daily average: 529

page views - monthly average: 15 866

visitors - daily average during last 30 days: 204

visitors during last 30 days: 6 114

estimated daily income from ads: 28 USD

estimated monthly income from ads: 825 USD

estimated website value: 29 905 USD

Basic information

website build using CSS

code weight: 92.16 KB

text per all code ratio: 26 %

title: Ad Operations Online

description: Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing.

keywords: ad ops, ad operations, online operations, online advertising, advertising news, advertising directory

encoding: UTF-8

language: en

Website code analysis

one word phrases repeated minimum three times

PhraseQuantity
and75
the75
to71
of68
Ad45
Advertising38
[...]31
in31
that26
by24
24
for24
Online22
on22
Mobile21
Research20
advertising18
Media18
201117
publishers17
digital16
Revenue16
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at14
today13
with13
New13
announced13
ad13
Sales12
Brand12
Display12
Global11
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is10
Real-Time9
revenue9
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CPG9
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online9
global9
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YORK8
two8
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via7
RTB7
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mobile7
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comScore7
results7
marketing7
measuring7
Otlacan7
ValueClick7
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launch7
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company7
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its7
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media6
Inc.6
Targeting6
Conference6
three6
Dynamic6
Interview:6
through6
be6
IDC6
Campaigns6
Logic6
Week’s6
Shiny6
Minneapolis6
206
video6
brand6
more6
Casale6
engagement6
Chief6
Drive6
are5
Officer,5
vs.5
Intelligence5
Explains5
Media,5
publishing5
Premium5
In-Store5
technology5
Offices5
world,5
report5
$6.55
Bidding5
Spend5
CEO5
(RTB)5
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RTB,5
According5
Due5
Operations5
Than5
Billion5
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dunnhumbyUSA5
See5
Scot5
Jeff4
(NASDAQ:4
data4
publishers,4
how4
20154
we4
Strategy4
advertising,4
RESTON,4
CEO,4
Mojiva4
VA4
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Three4
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YuMe’s4
SCOR),4
consumer4
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networks;4
40%4
card4
rate4
higher4
President4
half4
SumTotal4
Discusses4
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Young4
Effective4
Exchanges4
Nearly4
Inventory4
adBrite4
prices4
20094
quarter4
Recent4
73%4
an4
gone4
only4
Opens4
Focus;4
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today,4
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LOS4
Content4
thriving4
Econsultancy4
Creative4
Pricing4
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Offline3
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Adhesion3
Roy3
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Median3
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UK3
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213
Millward3
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Mike3
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audience3
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Rick3
this3
just3
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IAB3
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11,3
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leading3
offline3
about3
McLernon3
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multiple3
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goods3
retail3
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YuMe)3
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dunnhumbyUSA,3
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firm3
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two word phrases repeated minimum three times

PhraseQuantity
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Research Shows8
CPG Brand8
of publishers8
today announced8
via RTB7
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display advertising7
measuring the7
leader in7
YORK –7
advertising revenue7
online display7
Continue Reading7
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of the7
Otlacan October7
Otilia Otlacan7
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Dynamic Logic6
Advertising Week’s6
launch of6
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Revenue Due5
to RTB,5
Revenue Officer,5
Lift in5
in 20115
2011 Display5
Display Ad5
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by the5
digital publishers5
See 205
Research by5
Advertising Research5
Ad Spend5
to Global5
Global Online5
RTB, According5
Ad Operations5
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In-Store CPG5
platform for5
Advertising Lifts5
Shows Online5
Publishers See5
20 Percent5
and dunnhumbyUSA5
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Billion by5
dunnhumbyUSA Research5
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Bidding (RTB)5
$6.5 Billion5
Real-Time Bidding5
will Rise5
(RTB) will5
[...] Continue5
to $6.55
Rise to5
40% of4
advertising networks;4
vs. 20094
publishers report4
networks; 40%4
higher rate4
card prices4
through advertising4
rate card4
prices vs.4
report higher4
RTB and4
half of4
Nearly half4
Project Nearly4
2009 LOS4
of digital4
publishers sell4
two thirds4
and two4
inventory via4
sell inventory4
thirds through4
and the4
Offices in4
in Minneapolis4
Minneapolis and4
Effective Than4
Opens Offices4
Focus; Opens4
Media Expands4
Expands Retail4
Retail Focus;4
More Effective4
Advertising More4
publishers, today4
today released4
only quarter4
Chief Revenue4
by 20154
Global Ad4
Display Advertising4
[...] comScore4
New Video4
gone [...]4
has gone4
thriving according4
to global4
global research4
by Econsultancy4
is thriving4
publishing is4
ANGELES –4
– Online4
Online publishing4
Econsultancy and4
Project published4
saying online4
results of4
Young Rubicam4
revenue has4
publishers saying4
73% of4
published today,4
today, with4
with 73%4
LOS ANGELES4
research by4
announced that4
the launch4
Audience Targeting4
Inc. (NASDAQ:4
(NASDAQ: SCOR),4
SCOR), leader4
in measuring4
as Chief4
Ad Exchanges4
comScore, Inc.4
VA comScore,4
Brand Sales4
RESTON, VA4
Shiny Ads4
comScore and4
the digital4
digital world,4
Mobile Advertising4
Unveiled at3
Conference Today3
IDC Forecasts3
Forecasts Inevitable3
Inevitable Transition3
Transition of3
From IDC3
Today From3
PubMatic’s Ad3
Revenue Conference3
Research Unveiled3
at PubMatic’s3
Iggy Fanlo,3
Can Increase3
Formats Can3
Increase Brand3
has just3
will be3
Ads Formats3
Video Ads3
YuMe) Explains3
Mobile Creative3
How New3
Sales Lift3
Retail Sales3
– Research3
Offline Sales3
AdEffx Offline3
Sales AdEffx3
of Premium3
Sales Lift™3
Lift™ Shows3
LONDON –3
[...] Global3
Median Retail3
Shows Median3
2015 Research3
Premium Inventory3
that Three3
Shows that3
Three Quarters3
Quarters of3
of Marketers3
Upstream Research3
2011 LONDON3
research firm3
with research3
firm IDC3
IDC showing3
showing [...]3
Marketers Think3
Think Customers3
Gamified Approach3
to Gamified3
we have3
to its3
talked to3
Respond to3
to Respond3
Customers are3
are More3
More Likely3
Likely to3
conducted with3
study conducted3
(www.PubMatic.com),  media3
PubMatic (www.PubMatic.com), 3
media technology3
technology company3
company that3
York PubMatic3
New York3
to be3
Inventory to3
be Sold3
Sold via3
RTB New3
that provides3
provides holistic3
digital publishers,3
for digital3
President CEO,3
Real-Time Pricing3
released study3
optimization platform3
revenue optimization3
holistic inventory,3
inventory, data3
data and3
and advertising3
Officer, YuMe)3
Explains How3
Week’s Mobile3
SumTotal to3
Mobile Media3
Media Summit3
Summit on3
Logic at3
Ads by3
revealed by3
study revealed3
by Millward3
Millward Brown’s3
Brown’s Dynamic3
on Wednesday.3
Wednesday. The3
building brand3
brand value3
released results3
in building3
Lift of3
value for3
for consumer3
retail companies,3
The [...]3
and retail3
goods and3
consumer goods3
new study3
UK and3
on Factors3
Insight on3
Factors that3
that Drive3
Drive Successful3
Offers Insight3
and Offers3
Week’s “Mobile3
Creative at3
“Mobile Media3
Media Summit”3
Summit” and3
Successful Mobile3
Mobile Campaigns3
outperforms online3
broadly outperforms3
display advertising,3
advertising, according3
to new3
advertising broadly3
Mobile display3
Campaigns NEW3
companies, released3
to Drive3
– Mobile3
global leader3
and CEO3
21 Percent3
Mobile Display3
[...] Mobile3
Percent for3
for CPG3
Online Dynamic3
Than Online3
Brand Campaigns3
studies measuring3
of 213
for the3
(Chief Revenue3
and digital3
McLernon (Chief3
Scot McLernon3
the offline3
offline sales3
sales [...]3
Campaigns Analyzed3
multiple studies3
in the3
11, 20113
ValueClick Media3
of their3
of multiple3
October 11,3
of Mobile3
and dunnhumbyUSA,3
world, and3
Logic Reveals3
Increasing Importance3
Reveals Increasing3
Importance of3
Analyzed RESTON,3
and Arizona3
dunnhumbyUSA, global3

three word phrases repeated minimum three times

PhraseQuantity
the Rubicon Project9
NEW YORK –7
Otilia Otlacan October7
at Advertising Week’s6
on Real-Time Bidding5
Spend on Real-Time5
to $6.5 Billion5
Rise to $6.55
Real-Time Bidding (RTB)5
(RTB) will Rise5
Ad Spend on5
Bidding (RTB) will5
will Rise to5
to RTB, According5
Online Advertising Research5
Advertising Research by5
Research by the5
by the Rubicon5
Global Online Advertising5
to Global Online5
$6.5 Billion by5
RTB, According to5
According to Global5
Due to RTB,5
Revenue Due to5
Advertising Lifts In-Store5
Lifts In-Store CPG5
In-Store CPG Brand5
Shows Online Advertising5
Research Shows Online5
Ad Revenue Due5
and dunnhumbyUSA Research5
dunnhumbyUSA Research Shows5
Publishers See 205
Online Advertising Lifts5
2011 Display Ad5
Display Ad Revenue5
[...] Continue Reading5
in 2011 Display5
Lift in 20115
20 Percent Lift5
Percent Lift in5
See 20 Percent5
two thirds through4
networks; 40% of4
advertising networks; 40%4
through advertising networks;4
thirds through advertising4
40% of publishers4
higher rate card4
and two thirds4
rate card prices4
card prices vs.4
report higher rate4
publishers report higher4
of publishers report4
Project Nearly half4
Rubicon Project Nearly4
Nearly half of4
Advertising More Effective4
Display Advertising More4
prices vs. 20094
half of digital4
of digital publishers4
inventory via RTB4
via RTB and4
sell inventory via4
publishers sell inventory4
digital publishers sell4
RTB and two4
to global research4
Opens Offices in4
Focus; Opens Offices4
Offices in Minneapolis4
in Minneapolis and4
Global Ad Spend4
Retail Focus; Opens4
Media Expands Retail4
display advertising revenue4
advertising revenue has4
revenue has gone4
has gone [...]4
Billion by 20154
the digital world,4
VA comScore, Inc.4
comScore, Inc. (NASDAQ:4
RESTON, VA comScore,4
CPG Brand Sales4
comScore and dunnhumbyUSA4
Inc. (NASDAQ: SCOR),4
(NASDAQ: SCOR), leader4
measuring the digital4
in measuring the4
leader in measuring4
SCOR), leader in4
online display advertising4
saying online display4
thriving according to4
is thriving according4
according to global4
More Effective Than4
global research by4
publishing is thriving4
Online publishing is4
2009 LOS ANGELES4
LOS ANGELES –4
ANGELES – Online4
– Online publishing4
research by Econsultancy4
by Econsultancy and4
with 73% of4
73% of publishers4
of publishers saying4
publishers saying online4
today, with 73%4
published today, with4
Econsultancy and the4
and the Rubicon4
Rubicon Project published4
Project published today,4
vs. 2009 LOS4
Expands Retail Focus;4
today announced the4
announced the launch4
the launch of4
data and advertising3
and advertising revenue3
revenue optimization platform3
optimization platform for3
inventory, data and3
advertising revenue optimization3
provides holistic inventory,3
(www.PubMatic.com),  media technology3
PubMatic (www.PubMatic.com),  media3
media technology company3
technology company that3
that provides holistic3
company that provides3
holistic inventory, data3
platform for digital3
firm IDC showing3
research firm IDC3
IDC showing [...]3
YuMe) Explains How3
Upstream Research Shows3
Officer, YuMe) Explains3
with research firm3
conducted with research3
digital publishers, today3
for digital publishers,3
publishers, today released3
today released study3
study conducted with3
released study conducted3
York PubMatic (www.PubMatic.com), 3
New York PubMatic3
Research Unveiled at3
2015 Research Unveiled3
Unveiled at PubMatic’s3
at PubMatic’s Ad3
Ad Revenue Conference3
PubMatic’s Ad Revenue3
by 2015 Research3
[...] Global Ad3
Ads Formats Can3
Formats Can Increase3
Video Ads Formats3
New Video Ads3
Explains How New3
Effective Than Online3
Revenue Conference Today3
Conference Today From3
to be Sold3
Inventory to be3
be Sold via3
Sold via RTB3
RTB New York3
via RTB New3
Premium Inventory to3
of Premium Inventory3
From IDC Forecasts3
Today From IDC3
IDC Forecasts Inevitable3
Forecasts Inevitable Transition3
Transition of Premium3
Inevitable Transition of3
Research Shows that3
that Three Quarters3
Analyzed RESTON, VA3
digital world, and3
world, and dunnhumbyUSA,3
Campaigns Analyzed RESTON,3
Brand Campaigns Analyzed3
for CPG Brand3
CPG Brand Campaigns3
and dunnhumbyUSA, global3
dunnhumbyUSA, global leader3
brand value for3
value for consumer3
building brand value3
in building brand3
global leader in3
leader in building3
Percent for CPG3
21 Percent for3
AdEffx Offline Sales3
Offline Sales Lift™3
Sales AdEffx Offline3
Brand Sales AdEffx3
today announced that3
[...] comScore and3
Sales Lift™ Shows3
Lift™ Shows Median3
Lift of 213
of 21 Percent3
Sales Lift of3
Retail Sales Lift3
Shows Median Retail3
Median Retail Sales3
for consumer goods3
consumer goods and3
Likely to Respond3
More Likely to3
to Respond to3
Respond to Gamified3
Revenue Officer, YuMe)3
to Gamified Approach3
are More Likely3
Customers are More3
Three Quarters of3
Can Increase Brand3
Quarters of Marketers3
of Marketers Think3
Think Customers are3
Marketers Think Customers3
(Chief Revenue Officer,3
McLernon (Chief Revenue3
companies, released results3
released results of3
retail companies, released3
and retail companies,3
goods and retail3
2011 LONDON –3
results of multiple3
of multiple studies3
offline sales [...]3
Scot McLernon (Chief3
the offline sales3
measuring the offline3
multiple studies measuring3
studies measuring the3
Shows that Three3
How New Video3
Minneapolis and Arizona3
– Mobile display3
YORK – Mobile3
Campaigns NEW YORK3
Mobile display advertising3
display advertising broadly3
online display advertising,3
outperforms online display3
broadly outperforms online3
advertising broadly outperforms3
Mobile Campaigns NEW3
Successful Mobile Campaigns3
Offers Insight on3
and Offers Insight3
Summit” and Offers3
Media Summit” and3
Insight on Factors3
on Factors that3
Drive Successful Mobile3
that Drive Successful3
Factors that Drive3
display advertising, according3
ValueClick Media Expands3
Week’s Mobile Media3
Advertising Week’s Mobile3
Logic at Advertising3
Dynamic Logic at3
Mobile Media Summit3
Media Summit on3
Wednesday. The [...]3
on Wednesday. The3
Summit on Wednesday.3
Brown’s Dynamic Logic3
Millward Brown’s Dynamic3
new study revealed3
to new study3
according to new3
advertising, according to3
study revealed by3
revealed by Millward3
by Millward Brown’s3
October 11, 20113
Otlacan October 11,3
Week’s “Mobile Media3
“Mobile Media Summit”3
Importance of Mobile3
of Mobile Creative3
Mobile Creative at3
Creative at Advertising3
Increasing Importance of3
Reveals Increasing Importance3
Than Online Dynamic3
Online Dynamic Logic3
Dynamic Logic Reveals3
Mobile Display Advertising3
Advertising Week’s “Mobile3
Logic Reveals Increasing3

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Ad & Media Strategies

News by Ad Type

Ad Operations

Digital Intelligence

Experts Talk

Mobile Advertising

Other Recent News

VivaKi and Evidon Announce New UK and European Partnership

AOL Video Launches Editors Room: New Video Platform Allows Digital Publishers Opportunity to Monetize Video Embeds

Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer

Issuu Launches Adpages, Combining the Beauty of Print With the Power of Digital

aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers

Former Yahoo! Vice President, Finnegan Faldi, Joins Datalogix as Chief Operating Officer

RAMP CEO Tom Wilde to Present at Digital Content Monetization East Conference

H3

Ad & Media Strategies

News by Ad Type

Ad Operations

Digital Intelligence

Experts Talk

Mobile Advertising

Other Recent News

VivaKi and Evidon Announce New UK and European Partnership

AOL Video Launches Editors Room: New Video Platform Allows Digital Publishers Opportunity to Monetize Video Embeds

Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer

Issuu Launches Adpages, Combining the Beauty of Print With the Power of Digital

aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers

Former Yahoo! Vice President, Finnegan Faldi, Joins Datalogix as Chief Operating Officer

RAMP CEO Tom Wilde to Present at Digital Content Monetization East Conference

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Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
ValueClick Media Expands Retail Focus; Opens Offices in Minneapolis and Arizona
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
Upstream Research Shows that Three Quarters of Marketers Think Customers are More Likely to Respond to a Gamified Approach
Young & Rubicam Selects SumTotal to Drive Company’s Global Strategy
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
ValueClick Media Expands Retail Focus; Opens Offices in Minneapolis and Arizona
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
Mobile Display Advertising More Effective Than Online
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
Upstream Research Shows that Three Quarters of Marketers Think Customers are More Likely to Respond to a Gamified Approach
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
Mobile Display Advertising More Effective Than Online
Research and Markets: Top 300 Advertising Agents Industry (Europe)
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
Interview: Roy Pereira, Founder and CEO Shiny Ads, Introduces the New Shiny Ads Audience Targeting Platform
Interview: Dave Gwozdz (CEO Mojiva) Discusses Recent Developments in Mobile Advertising
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges
Mobile Display Advertising More Effective Than Online
Mojiva Adds Three to its Board of Directors, Including Mike Perlis
comScore Reports August 2011 US Mobile Subscriber Market Share
The Tablet Wars Heat Up: Do Consumers Want to Play with Fire?
Crisp Media Brings Adhesion HTML5 Ad Units to iPad
VivaKi and Evidon Announce New UK and European Partnership
Otilia Otlacan
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AOL Video Launches Editors Room: New Video Platform Allows Digital Publishers Opportunity to Monetize Video Embeds
Otilia Otlacan
Continue Reading
Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer
Otilia Otlacan
Continue Reading
Issuu Launches Adpages, Combining the Beauty of Print With the Power of Digital
Otilia Otlacan
Continue Reading
aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers
Otilia Otlacan
Continue Reading
Former Yahoo! Vice President, Finnegan Faldi, Joins Datalogix as Chief Operating Officer
Otilia Otlacan
Continue Reading
RAMP CEO Tom Wilde to Present at Digital Content Monetization East Conference
Otilia Otlacan
Continue Reading
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
ValueClick Media Expands Retail Focus; Opens Offices in Minneapolis and Arizona
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
Upstream Research Shows that Three Quarters of Marketers Think Customers are More Likely to Respond to a Gamified Approach
Young & Rubicam Selects SumTotal to Drive Company’s Global Strategy
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
VivaKi and Evidon Announce New UK and European Partnership
RSS
Experts Talk
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
Interview: Roy Pereira, Founder and CEO Shiny Ads, Introduces the New Shiny Ads Audience Targeting Platform
Interview: Dave Gwozdz (CEO Mojiva) Discusses Recent Developments in Mobile Advertising
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges
RSS
Ad Operations
ValueClick Media Expands Retail Focus; Opens Offices in Minneapolis and Arizona
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
Mobile Display Advertising More Effective Than Online
aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers
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