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last data update: 2011/10/17, 21:35
Website loading time
during the test: 0.54 s
cable connection (average): 1.02 s
DSL connection (average): 1.49 s
modem (average): 26.68 s
HTTP headers
HTTP/1.1 200 OK
Date: Tue, 18 Oct 2011 04:35:07 GMT
Server: Apache/2.2.19 (Unix) mod_ssl/2.2.19 OpenSSL/0.9.8e-fips-rhel5 mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/5.0.2.2635
X-Powered-By: PHP/5.2.17
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
X-Pingback: http://actionable-analytics.com/xmlrpc.php
Set-Cookie: PHPSESSID=f4d68ba8fcbebed69912e9f3b63308ca; path=/
Connection: close
Content-Type: text/html; charset=UTF-8
Information about DNS servers
| actionable-analytics.com | MX | 0 | actionable-analytics.com | IN | 14400 |
| actionable-analytics.com | A | 65.60.9.186 | IN | 14400 | |
| actionable-analytics.com | SOA | ns1.pipedns.com | dnsadmin.web58.justhost.com | 2009052102 | 86400 7200 3600000 86400 IN 43200 |
| actionable-analytics.com | NS | ns1.pipedns.com | IN | 43200 | |
| actionable-analytics.com | NS | ns2.pipedns.com | IN | 43200 |
Received from the first DNS server
Request to the server "actionable-analytics.com"
You used the following DNS server:
DNS Name: ns1.pipedns.com
DNS Server Address: 67.212.177.42#53
DNS server aliases:
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REQUEST SECTION:
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ANSWER SECTION:
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SECTION NOTES:
ns1.pipedns.com. 14400 IN A 67.212.177.42
ns2.pipedns.com. 14400 IN A 99.198.106.66
Received 210 bytes from address 67.212.177.42#53 in 28 ms
Received from the second DNS server
Request to the server "actionable-analytics.com"
You used the following DNS server:
DNS Name: ns2.pipedns.com
DNS Server Address: 99.198.106.66#53
DNS server aliases:
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flag: qr aa rd REQUEST: 1, ANSWER: 5, AUTHORITY: 0, ADDITIONAL: 2
REQUEST SECTION:
actionable-analytics.com. IN ANY
ANSWER SECTION:
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actionable-analytics.com. 14400 IN MX 0 actionable-analytics.com.
actionable-analytics.com. 86400 IN SOA ns1.pipedns.com. dnsadmin.web58.justhost.com. 2009052102 86400 7200 3600000 86400
actionable-analytics.com. 86400 IN NS ns2.pipedns.com.
actionable-analytics.com. 86400 IN NS ns1.pipedns.com.
SECTION NOTES:
ns1.pipedns.com. 14400 IN A 67.212.177.42
ns2.pipedns.com. 14400 IN A 99.198.106.66
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Subdomains (the first 50)
Typos (misspells)
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Location
IP: 65.60.9.186
continent: NA, country: United States (USA), city: Chicago
Website value
rank in the traffic statistics:
There is not enough data to estimate website value.
Basic information
website build using CSS
code weight: 182.95 KB
text per all code ratio: 35 %
title: Web Analytics Blog | Actionable Analytics
description: Thoughts and opinions on measurement, analysis and optimisation of digital marketing and communications strategies
keywords: web analysis, web analytics, web measurement, web analytics blog, actionable analytics, actionable analytics blog, web optimisation, website optimisation, web metrics, jonny longden
encoding: UTF-8
language: en-US
Website code analysis
one word phrases repeated minimum three times
| Phrase | Quantity |
|---|---|
| the | 90 |
| to | 69 |
| and | 65 |
| of | 47 |
| is | 38 |
| in | 33 |
| it | 31 |
| this | 21 |
| how | 19 |
| which | 19 |
| with | 18 |
| on | 17 |
| people | 17 |
| they | 16 |
| for | 15 |
| about | 15 |
| more | 15 |
| be | 13 |
| we | 13 |
| – | 13 |
| This | 12 |
| are | 12 |
| branded | 12 |
| that | 12 |
| as | 11 |
| what | 11 |
| The | 10 |
| utility | 10 |
| but | 10 |
| you | 9 |
| will | 9 |
| have | 9 |
| do | 8 |
| product | 8 |
| need | 8 |
| an | 8 |
| their | 8 |
| than | 8 |
| brand | 7 |
| advertising | 7 |
| can | 7 |
| if | 6 |
| only | 6 |
| these | 6 |
| traditional | 6 |
| use | 6 |
| who | 6 |
| digital | 6 |
| by | 6 |
| example | 6 |
| many | 6 |
| forum | 5 |
| new | 5 |
| because | 5 |
| first | 5 |
| Nike | 5 |
| or | 5 |
| just | 5 |
| very | 5 |
| our | 5 |
| think | 5 |
| then | 5 |
| really | 5 |
| us | 5 |
| measure | 5 |
| product. | 5 |
| way | 5 |
| could | 5 |
| sales | 5 |
| was | 5 |
| app | 5 |
| impact | 5 |
| framework | 5 |
| much | 5 |
| them | 4 |
| any | 4 |
| allows | 4 |
| isn’t | 4 |
| not | 4 |
| from | 4 |
| old | 4 |
| effectiveness | 4 |
| at | 4 |
| has | 4 |
| tell | 4 |
| it. | 4 |
| like | 4 |
| If | 4 |
| want | 4 |
| running | 4 |
| all | 4 |
| Utility | 4 |
| it’s | 4 |
| directly | 4 |
| engagement | 4 |
| It | 4 |
| presentation | 3 |
| also | 3 |
| brief | 3 |
| effective | 3 |
| most | 3 |
| time | 3 |
| same | 3 |
| why | 3 |
| see | 3 |
| some | 3 |
| when | 3 |
| does | 3 |
| correlation | 3 |
| ads | 3 |
| tools | 3 |
| products | 3 |
| doesn’t | 3 |
| products. | 3 |
| business | 3 |
| However, | 3 |
| interested | 3 |
| How | 3 |
| increasingly | 3 |
| customers | 3 |
| We | 3 |
| measurement | 3 |
| therefore | 3 |
| customer | 3 |
| Brand | 3 |
| engagement, | 3 |
| Branded | 3 |
| something | 3 |
| experience | 3 |
| doing | 3 |
| In | 3 |
| one | 3 |
| nothing | 3 |
| value | 3 |
| your | 3 |
| there | 3 |
| were | 3 |
| easy | 3 |
| community | 3 |
| where | 3 |
| based | 3 |
| actual | 3 |
| renew | 3 |
| toilet | 3 |
| take | 3 |
| service | 3 |
| out | 3 |
| message | 3 |
| Analytics | 3 |
| order | 3 |
| buy | 3 |
| differs | 3 |
| even | 3 |
| goals | 3 |
two word phrases repeated minimum three times
| Phrase | Quantity |
|---|---|
| of the | 11 |
| branded utility | 10 |
| it is | 9 |
| in the | 8 |
| how many | 6 |
| with the | 6 |
| need to | 5 |
| to do | 5 |
| to the | 5 |
| This is | 5 |
| on the | 4 |
| do with | 4 |
| is the | 4 |
| many people | 4 |
| the forum | 4 |
| utility is | 4 |
| that they | 3 |
| the same | 3 |
| example of | 3 |
| want to | 3 |
| the product | 3 |
| to what | 3 |
| more than | 3 |
| based on | 3 |
| than just | 3 |
| the brand | 3 |
| how to | 3 |
| people who | 3 |
| framework for | 3 |
| for the | 3 |
| nothing to | 3 |
| on how | 3 |
| with branded | 3 |
| to be | 3 |
three word phrases repeated minimum three times
| Phrase | Quantity |
|---|---|
| to do with | 4 |
| branded utility is | 4 |
| how many people | 4 |
| nothing to do | 3 |
B tags
U tags
I tags
images
| file name | alternative text |
|---|---|
| PostDateIcon.png | PostDateIcon |
| PostAuthorIcon.png | PostAuthorIcon |
| morethanproducts2-300x225.jpg | |
| qualitynotquantity-300x72.jpg | |
| measurementframework1-1024x763.jpg | Digg |
| linkedin.png | |
| digg.png | Delicious |
| twitter.png | Technorati Favorites |
| delicious.png | Google Bookmarks |
| technorati.png | StumbleUpon |
| google.png | |
| stumbleupon.png | MySpace |
| facebook.png | |
| myspace.png | Bebo |
| reddit.png | FriendFeed |
| bebo.png | Slashdot |
| friendfeed.png | Share |
| slashdot.png | PostCategoryIcon |
| share_save_171_16.png | PostTagIcon |
| PostCategoryIcon.png | PostCommentsIcon |
| PostTagIcon.png | The Need for Data-Driven Marketing |
| PostCommentsIcon.png | Enabling Performance Marketing |
| Performance_Marketing1-1023x640.jpg | How cookies can affect data accuracy in web analytics |
| Performance-Marketing-1023x507.jpg | tahoe-water-strip |
| web_analytics_cookies.JPG | Typical Web Analytics Measurement Framework |
| tahoe-water-strip.jpg | Subscribe |
| web-analytics-measurement-f.jpg | |
| subscribe_171_16.png |
headers
H1
The Art of Online Accountability and Science of Customer Centricity
H2
The need for branded utility and customer engagement
How to be more than just a product
How does branded utility differ?
Measuring and optimising branded utility
In brief summary
Pros:
Cons:
What is a backlink?
What makes good backlinks?
Backlink PR : Creating and improving backlinks
A note on etiquette
What is web analytics anyway though?
Performance Marketing is a much better clarion call
Step 1 – Show them why they need it
Step 2 – Make the connection
Now you can talk about analytics!
Why goals are so important in web analytics
How to create goals for your website KPIs
How not to benchmark your performance
Why are the numbers different?
Cookies and Unique Visitors – An Example
Get over it!
Drowning in Data
Developing a Measurement & Optimisation Framework
Empower yourself!
H3
The need for branded utility and customer engagement
How to be more than just a product
How does branded utility differ?
Measuring and optimising branded utility
In brief summary
Pros:
Cons:
What is a backlink?
What makes good backlinks?
Backlink PR : Creating and improving backlinks
A note on etiquette
What is web analytics anyway though?
Performance Marketing is a much better clarion call
Step 1 – Show them why they need it
Step 2 – Make the connection
Now you can talk about analytics!
Why goals are so important in web analytics
How to create goals for your website KPIs
How not to benchmark your performance
Why are the numbers different?
Cookies and Unique Visitors – An Example
Get over it!
Drowning in Data
Developing a Measurement & Optimisation Framework
Empower yourself!
H4
H5
H6
internal links
| address | anchor text |
|---|---|
| http://actionable-analytics.com/ | Actionable Analytics |
| http://actionable-analytics.com | Home |
| http://actionable-analytics.com/about/ | About Me |
| # | Jonny |
| http://actionable-analytics.com/wp-content/uploads/2010/08/morethanproducts2.jpg | |
| http://actionable-analytics.com/wp-content/uploads/2010/08/qualitynotquantity.jpg | |
| http://actionable-analytics.com/2009/08/why-goals-are-so-important-and-how-to-create-them/ | identify key behavioural goals |
| http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/ | how to build a measurement framework |
| http://actionable-analytics.com/wp-content/uploads/2010/08/measurementframework1.jpg | |
| http://actionable-analytics.com/2009/07/errors-of-causation-in-web-analytics/ | correlation and causation in web analytics |
| http://actionable-analytics.com/category/measurement/ | Measurement |
| http://actionable-analytics.com/category/metrics/ | Metrics |
| http://actionable-analytics.com/category/strategy/ | Strategy |
| http://actionable-analytics.com/tag/apps/ | apps |
| http://actionable-analytics.com/tag/brand-utility/ | brand utility |
| http://actionable-analytics.com/tag/causation/ | causation |
| http://actionable-analytics.com/tag/correlation/ | correlation |
| http://actionable-analytics.com/tag/engagement/ | engagement |
| http://actionable-analytics.com/tag/marketing/ | marketing |
| http://actionable-analytics.com/tag/measurement/ | Measurement |
| http://actionable-analytics.com/tag/measurement-framework/ | measurement framework |
| http://actionable-analytics.com/tag/metrics/ | Metrics |
| http://actionable-analytics.com/tag/mobile/ | mobile |
| http://actionable-analytics.com/tag/optimisation/ | optimisation |
| http://actionable-analytics.com/tag/performance-marketing/ | performance marketing |
| http://actionable-analytics.com/tag/platforms/ | platforms |
| http://actionable-analytics.com/tag/strategy/ | Strategy |
| http://actionable-analytics.com/2010/08/measuring-brand-utility/#comments | 2 Comments |
| # | Jonny |
| http://actionable-analytics.com/category/reviews/ | Reviews |
| http://actionable-analytics.com/category/tools/ | Tools |
| http://actionable-analytics.com/tag/accuracy/ | accuracy |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/review/ | review |
| http://actionable-analytics.com/tag/sophus3/ | sophus3 |
| http://actionable-analytics.com/tag/tools/ | Tools |
| http://actionable-analytics.com/2009/11/web-analytics-vendor-review-sophus3/#comments | 6 Comments |
| # | Jonny |
| http://actionable-analytics.com/category/analysis/ | Analysis |
| http://actionable-analytics.com/category/strategy/ | Strategy |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/measurement-framework/ | measurement framework |
| http://actionable-analytics.com/tag/performance-marketing/ | performance marketing |
| http://actionable-analytics.com/tag/strategy/ | Strategy |
| http://actionable-analytics.com/tag/web-analysis/ | web analysis |
| http://actionable-analytics.com/2009/10/web-analytics-art-or-science/#comments | 7 Comments |
| # | Jonny |
| http://www.actionable-analytics.com/ | web analytics blog |
| http://actionable-analytics.com/category/seo/ | SEO |
| http://actionable-analytics.com/tag/anchor-text/ | anchor text |
| http://actionable-analytics.com/tag/backlink/ | backlink |
| http://actionable-analytics.com/tag/link-building/ | link building |
| http://actionable-analytics.com/tag/optimisation/ | optimisation |
| http://actionable-analytics.com/tag/search/ | search |
| http://actionable-analytics.com/tag/sem/ | sem |
| http://actionable-analytics.com/tag/seo/ | SEO |
| http://actionable-analytics.com/2009/09/essential-guide-to-an-effective-seo-backlink-strategy/#comments | 18 Comments |
| # | Jonny |
| http://actionable-analytics.com/2009/05/web-analysis-is-not-about-understanding/ | real goal of web analytics |
| http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/ | measurement frameworks |
| http://actionable-analytics.com/category/measurement/ | Measurement |
| http://actionable-analytics.com/category/strategy/ | Strategy |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/kpi/ | KPI |
| http://actionable-analytics.com/tag/marketing/ | marketing |
| http://actionable-analytics.com/tag/measurement/ | Measurement |
| http://actionable-analytics.com/tag/measurement-framework/ | measurement framework |
| http://actionable-analytics.com/tag/optimisation/ | optimisation |
| http://actionable-analytics.com/tag/performance-marketing/ | performance marketing |
| http://actionable-analytics.com/tag/strategy/ | Strategy |
| http://actionable-analytics.com/2009/09/web-analytics-as-the-enabler-of-performance-marketing/#comments | 2 Comments |
| # | Jonny |
| http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/ | web analytics measurement strategy |
| http://actionable-analytics.com/category/analysis/ | Analysis |
| http://actionable-analytics.com/category/measurement/ | Measurement |
| http://actionable-analytics.com/category/strategy/ | Strategy |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/benchmark/ | benchmark |
| http://actionable-analytics.com/tag/goals/ | goals |
| http://actionable-analytics.com/tag/kpi/ | KPI |
| http://actionable-analytics.com/tag/measurement-framework/ | measurement framework |
| http://actionable-analytics.com/tag/optimisation/ | optimisation |
| http://actionable-analytics.com/tag/strategy/ | Strategy |
| http://actionable-analytics.com/tag/targets/ | targets |
| http://actionable-analytics.com/tag/web-analysis/ | web analysis |
| http://actionable-analytics.com/2009/08/why-goals-are-so-important-and-how-to-create-them/#comments | 3 Comments |
| # | Jonny |
| http://actionable-analytics.com/category/analysis/ | Analysis |
| http://actionable-analytics.com/category/metrics/ | Metrics |
| http://actionable-analytics.com/tag/accuracy/ | accuracy |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/cookies/ | cookies |
| http://actionable-analytics.com/tag/data/ | data |
| http://actionable-analytics.com/tag/google-analytics/ | google analytics |
| http://actionable-analytics.com/tag/metrics/ | Metrics |
| http://actionable-analytics.com/tag/quality/ | quality |
| http://actionable-analytics.com/tag/tools/ | Tools |
| http://actionable-analytics.com/2009/08/essential-guide-to-data-accuracy-in-web-analytics/#comments | 13 Comments |
| # | Jonny |
| http://actionable-analytics.com/2009/06/measuring-engagement-the-dangers-of-dwell-time/ | issues with dwell-time |
| http://actionable-analytics.com/2009/06/direct-traffic-in-web-analytics-is-not-what-you-think-it-is/ | direct traffic isn’t always what it seems |
| http://actionable-analytics.com/category/analysis/ | Analysis |
| http://actionable-analytics.com/tag/analysis/ | Analysis |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/behaviour/ | behaviour |
| http://actionable-analytics.com/tag/causation/ | causation |
| http://actionable-analytics.com/tag/cause/ | cause |
| http://actionable-analytics.com/tag/correlation/ | correlation |
| http://actionable-analytics.com/tag/direct-traffic/ | direct traffic |
| http://actionable-analytics.com/tag/dwell-time/ | dwell-time |
| http://actionable-analytics.com/tag/measurement/ | Measurement |
| http://actionable-analytics.com/tag/metrics/ | Metrics |
| http://actionable-analytics.com/2009/07/errors-of-causation-in-web-analytics/#comments | 3 Comments |
| # | Jonny |
| http://actionable-analytics.com/2009/05/web-analysis-is-not-about-understanding/ | web analysis is not about understanding, its about doing |
| http://actionable-analytics.com/category/measurement/ | Measurement |
| http://actionable-analytics.com/category/strategy/ | Strategy |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/customer-journey/ | customer journey |
| http://actionable-analytics.com/tag/kpi/ | KPI |
| http://actionable-analytics.com/tag/measurement/ | Measurement |
| http://actionable-analytics.com/tag/measurement-framework/ | measurement framework |
| http://actionable-analytics.com/tag/optimisation/ | optimisation |
| http://actionable-analytics.com/tag/roi/ | ROI |
| http://actionable-analytics.com/tag/strategy/ | Strategy |
| http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/#comments | 12 Comments |
| # | Jonny |
| http://actionable-analytics.com/category/metrics/ | Metrics |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/direct-traffic/ | direct traffic |
| http://actionable-analytics.com/tag/google-analytics/ | google analytics |
| http://actionable-analytics.com/tag/metrics/ | Metrics |
| http://actionable-analytics.com/tag/referrer/ | referrer |
| http://actionable-analytics.com/tag/tools/ | Tools |
| http://actionable-analytics.com/2009/06/direct-traffic-in-web-analytics-is-not-what-you-think-it-is/#comments | 24 Comments |
| http://actionable-analytics.com/page/2/ | |
| http://actionable-analytics.com/2010/08/measuring-brand-utility/ | Measuring Brand Utility |
| http://actionable-analytics.com/2009/11/web-analytics-vendor-review-sophus3/ | Web Analytics Vendor Review – Sophus3 |
| http://actionable-analytics.com/2009/10/web-analytics-art-or-science/ | Web Analytics – Art or Science? |
| http://actionable-analytics.com/2009/09/essential-guide-to-an-effective-seo-backlink-strategy/ | Essential guide to an effective SEO backlink strategy |
| http://actionable-analytics.com/2009/09/web-analytics-as-the-enabler-of-performance-marketing/ | Web Analytics as the Enabler of Performance Marketing |
| http://actionable-analytics.com/2009/05/google-analytics-vs-omniture-site-catalyst/comment-page-1/#comment-1768 | Google Analytics vs. Omniture Site Catalyst |
| http://actionable-analytics.com/2009/10/web-analytics-art-or-science/comment-page-1/#comment-1767 | Web Analytics – Art or Science? |
| http://actionable-analytics.com/2009/06/direct-traffic-in-web-analytics-is-not-what-you-think-it-is/comment-page-1/#comment-1687 | Analytics Direct Traffic is NOT What You Think It Is |
| http://actionable-analytics.com/2009/06/direct-traffic-in-web-analytics-is-not-what-you-think-it-is/comment-page-1/#comment-1678 | Analytics Direct Traffic is NOT What You Think It Is |
| http://actionable-analytics.com/2009/09/essential-guide-to-an-effective-seo-backlink-strategy/comment-page-1/#comment-1432 | Essential guide to an effective SEO backlink strategy |
| http://actionable-analytics.com/category/analysis/ | Analysis |
| http://actionable-analytics.com/category/measurement/ | Measurement |
| http://actionable-analytics.com/category/metrics/ | Metrics |
| http://actionable-analytics.com/category/reviews/ | Reviews |
| http://actionable-analytics.com/category/seo/ | SEO |
| http://actionable-analytics.com/category/strategy/ | Strategy |
| http://actionable-analytics.com/category/tools/ | Tools |
| http://actionable-analytics.com/tag/accuracy/ | accuracy |
| http://actionable-analytics.com/tag/analysis/ | Analysis |
| http://actionable-analytics.com/tag/analytics/ | analytics |
| http://actionable-analytics.com/tag/anchor-text/ | anchor text |
| http://actionable-analytics.com/tag/apps/ | apps |
| http://actionable-analytics.com/tag/backlink/ | backlink |
| http://actionable-analytics.com/tag/behaviour/ | behaviour |
| http://actionable-analytics.com/tag/benchmark/ | benchmark |
| http://actionable-analytics.com/tag/brand-utility/ | brand utility |
| http://actionable-analytics.com/tag/causation/ | causation |
| http://actionable-analytics.com/tag/cause/ | cause |
| http://actionable-analytics.com/tag/cookies/ | cookies |
| http://actionable-analytics.com/tag/correlation/ | correlation |
| http://actionable-analytics.com/tag/customer-journey/ | customer journey |
| http://actionable-analytics.com/tag/data/ | data |
| http://actionable-analytics.com/tag/direct-traffic/ | direct traffic |
| http://actionable-analytics.com/tag/dwell-time/ | dwell-time |
| http://actionable-analytics.com/tag/engagement/ | engagement |
| http://actionable-analytics.com/tag/goals/ | goals |
| http://actionable-analytics.com/tag/google-analytics/ | google analytics |
| http://actionable-analytics.com/tag/kpi/ | KPI |
| http://actionable-analytics.com/tag/link-building/ | link building |
| http://actionable-analytics.com/tag/marketing/ | marketing |
| http://actionable-analytics.com/tag/measurement/ | Measurement |
| http://actionable-analytics.com/tag/measurement-framework/ | measurement framework |
| http://actionable-analytics.com/tag/metrics/ | Metrics |
| http://actionable-analytics.com/tag/mobile/ | mobile |
| http://actionable-analytics.com/tag/omniture/ | omniture |
| http://actionable-analytics.com/tag/optimisation/ | optimisation |
| http://actionable-analytics.com/tag/performance-marketing/ | performance marketing |
| http://actionable-analytics.com/tag/platforms/ | platforms |
| http://actionable-analytics.com/tag/quality/ | quality |
| http://actionable-analytics.com/tag/referrer/ | referrer |
| http://actionable-analytics.com/tag/reporting/ | reporting |
| http://actionable-analytics.com/tag/review/ | review |
| http://actionable-analytics.com/tag/roi/ | ROI |
| http://actionable-analytics.com/tag/search/ | search |
| http://actionable-analytics.com/tag/sem/ | sem |
| http://actionable-analytics.com/tag/seo/ | SEO |
| http://actionable-analytics.com/tag/sophus3/ | sophus3 |
| http://actionable-analytics.com/tag/strategy/ | Strategy |
| http://actionable-analytics.com/tag/targets/ | targets |
| http://actionable-analytics.com/tag/tools/ | Tools |
| http://actionable-analytics.com/tag/web-analysis/ | web analysis |
| http://actionable-analytics.com/feed/ |
external links
| address | anchor text |
|---|---|
| http://hbswk.hbs.edu/item/5830.html | commoditisation of products |
| http://nikeplus.com/ | Nike Plus |
| http://www.sitorsquat.com/sitorsquat/home/map | Charmin’s Sit or Squat mobile phone app |
| http://www.google.com/analytics/ | Google Analytics |
| http://en.wikipedia.org/wiki/Software_as_a_service | SAAS |
| http://www.spotify.com | Spotify |
| http://www.adobe.com/engagement/pdfs/measuring_engagement.pdf | Forrester’s general framework for measuring engagement |
| http://www.mx-5.com/ | Mazda’s online community forum for MX5 owners |
| http://www.amazon.co.uk/How-Measure-Anything-Intangibles-Business/dp/0470110120/ref=sr_1_2?ie=UTF8&s=books&qid=1282922669&sr=8-2 | How to Measure Anything by Douglas Hubbard |
| http://www.contagiousmagazine.com/resources/BU_extracts.pdf | Contagious Magazine Special Report – Branded Utility |
| http://www.brandutility.net/ | Brand Utility – a neat presentation from brandutility.net |
| http://www.youtube.com/watch?v=7AgAo8KVCTI&feature=player_embedded | Branded Utility Day at Ogilvy – presentation on Youtube |
| http://www.slideshare.net/JoshChambers/branded-utility-the-already-happening-future-of-marketing-1614447 | Another branded utility slideshare presentation |
| http://brand-utility.com/ | Brand Utility, the blog |
| http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | |
| http://www.addtoany.com/add_to/digg?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | Digg |
| http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | |
| http://www.addtoany.com/add_to/delicious?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | Delicious |
| http://www.addtoany.com/add_to/technorati_favorites?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | Technorati Favorites |
| http://www.addtoany.com/add_to/google_bookmarks?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | Google Bookmarks |
| http://www.addtoany.com/add_to/stumbleupon?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | StumbleUpon |
| http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | |
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| http://www.addtoany.com/add_to/bebo?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | Bebo |
| http://www.addtoany.com/add_to/friendfeed?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | FriendFeed |
| http://www.addtoany.com/add_to/slashdot?linkurl=http%3A%2F%2Factionable-analytics.com%2F2010%2F08%2Fmeasuring-brand-utility%2F&linkname=Measuring%20Brand%20Utility | Slashdot |
| http://www.addtoany.com/share_save | Share |
| http://www.kaizen-analytics.com/2009/11/automotive-web-analytics-in-europe-one.html | web analytics and the automotive industry in Europe |
| http://www.sophus3.co.uk/ | Sophus3 |
| http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F11%2Fweb-analytics-vendor-review-sophus3%2F&linkname=Web%20Analytics%20Vendor%20Review%20%26%238211%3B%20Sophus3 | |
| http://www.addtoany.com/add_to/digg?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F11%2Fweb-analytics-vendor-review-sophus3%2F&linkname=Web%20Analytics%20Vendor%20Review%20%26%238211%3B%20Sophus3 | Digg |
| http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F11%2Fweb-analytics-vendor-review-sophus3%2F&linkname=Web%20Analytics%20Vendor%20Review%20%26%238211%3B%20Sophus3 | |
| http://www.addtoany.com/add_to/delicious?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F11%2Fweb-analytics-vendor-review-sophus3%2F&linkname=Web%20Analytics%20Vendor%20Review%20%26%238211%3B%20Sophus3 | Delicious |
| http://www.addtoany.com/add_to/technorati_favorites?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F11%2Fweb-analytics-vendor-review-sophus3%2F&linkname=Web%20Analytics%20Vendor%20Review%20%26%238211%3B%20Sophus3 | Technorati Favorites |
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| http://www.addtoany.com/add_to/slashdot?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F11%2Fweb-analytics-vendor-review-sophus3%2F&linkname=Web%20Analytics%20Vendor%20Review%20%26%238211%3B%20Sophus3 | Slashdot |
| http://www.addtoany.com/share_save | Share |
| http://www.amazon.com/Cult-Analytics-strategies-Emarketing-Essentials/dp/1856176118/ref=sr_1_1?ie=UTF8&s=books&qid=1254229309&sr=8-1 | Steve Jackson’s Cult of Analytics |
| http://www.multichannelmetrics.com/why-is-there-still-no-expert-system-for-web-analytics/ | expert system for web analytics |
| http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393/ref=sr_1_3?ie=UTF8&s=books&qid=1254231620&sr=8-3 | Avinash Kaushik’s new book |
| http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F10%2Fweb-analytics-art-or-science%2F&linkname=Web%20Analytics%20%26%238211%3B%20Art%20or%20Science%3F | |
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| http://www.addtoany.com/share_save | Share |
| http://en.wikipedia.org/wiki/Backlink | backlink |
| http://www.seomoz.org/article/search-ranking-factors | The latest ranking factors survey from SEOmoz |
| http://www.wikipedia.com | Wikipedia |
| http://en.wikipedia.org/wiki/Anchor_text | anchor text |
| http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F09%2Fessential-guide-to-an-effective-seo-backlink-strategy%2F&linkname=Essential%20guide%20to%20an%20effective%20SEO%20backlink%20strategy | |
| http://www.addtoany.com/add_to/digg?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F09%2Fessential-guide-to-an-effective-seo-backlink-strategy%2F&linkname=Essential%20guide%20to%20an%20effective%20SEO%20backlink%20strategy | Digg |
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| http://www.addtoany.com/share_save | Share |
| http://www.clickz.com/3634838 | Jason Carmel’s post on Optimization and Analytics |
| http://www.kaushik.net/avinash/2006/10/seven-steps-to-creating-a-data-driven-decision-making-culture.html | Avinash Kaushik likes to put it |
| http://blog.immeria.net/2009/08/overview-of-web-analytics-maturity.html | maturity models |
| http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Factionable-analytics.com%2F2009%2F09%2Fweb-analytics-as-the-enabler-of-performance-marketing%2F&linkname=Web%20Analytics%20as%20the%20Enabler%20of%20Performance%20Marketing | |
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| http://en.wikipedia.org/wiki/Key_performance_indicator | KPIs |
| http://compete.com/ | Compete |
| http://www.hitwise.co.uk/ | Hitwise |
| http://www.nielsen.com/ | Nielsen |
| http://www.google.com/trends | Google Trends |
| http://en.wikipedia.org/wiki/Standard_deviation | standard deviation |
| http://www.kaushik.net/avinash/2009/01/google-analytics-maximized-deeper-analysis-higher-roi-free.html | Avinash Kaushik on benchmarking, goals and more |
| http://www.coremetrics.com/solutions/industry-report.php | Coremetrics on industry benchmarking |
| http://www.webanalyticsdemystified.com/about_kpi_book.asp | The Big Book of KPIs by Eric Peterson |
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| http://www.google.com/analytics/ | Google Analytics |
| http://www.atlassolutions.com/ | Atlas |
| http://www.abc.org.uk | ABCe |
| http://www.imediaconnection.com/content/9307.asp | synopsis of the current state of standards |
| http://www.sophus3.co.uk/ | Sophus3 |
| http://www.stonetemple.com/articles/analytics-and-cookies.shtml | more detailed overview of how cookies affect web analytics data |
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| http://en.wikipedia.org/wiki/Correlation_does_not_imply_causation | correlation does not imply causation! |
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| http://www.twistimage.com/blog/archives/if-marketers-are-drowning-in-data-imagine-how-we-feel-in-digital-marketing/ | sheer quantity of information |
| http://judah.webanalyticsdemystified.com/2009/04/why-web-analytics-tools-fail.html | doesn’t mean it’s easy to make sense of |
| http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx | Balanced Scorecard |
| http://www.clickz.com/3623313 | strategic goals of your customers! |
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| http://www.dailyblogtips.com/increasing-direct-traffic/ | blogs |
| http://www.sitepoint.com/forums/showthread.php?t=570272 | forums |
| http://www.brighthub.com/internet/google/articles/12875.aspx | articles |
| http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=60126 | Google Analytics defines direct traffic |
| http://www.webtrendsoutsider.com/2008/reasons-for-direct-traffic-in-referrers-reports/ | this rather neat list |
| http://www.kaushik.net/avinash/2007/12/web-analytics-demystified.html | definition of analytics direct traffic |
| http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 | build campaign tracking URLs in Google Analytics |
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